Overview of the Emory Medicine strategic communications initiative at the Emory University School of Medicine. How a magazine, e-newsletter and social media work together to communicate news, video, patient stories, initiatives, etc.

1. EMORY MEDICINE

2. EMORY MEDICINE - COMMUNICATIONS
Telling the Emory Medicine
story using multiple forms
of communication:
MAGAZINE
Print & web magazine
Regular e-newsletter from the
dean
Social media
TWITTER
E-NEWSLETTER
EMORY
MEDICINE
Presentations
Reaching audiences:
students, alumni, faculty, staff,
prospective students, health
media, affiliated organizations
FACEBOOK
PRESENTATIONS

3. Emory Medicine
Magazine
Winter 2014
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Published: January 2014
Print Distribution: 41,000
Online:
emorymedicinemagazine.emory.edu
Promotion: Campus/Clinic Racks, Email,

4. #emorymedicine ENewsletter

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Replaces
« Dean’s
Letter »
Clean design
Regular
updates from
the Dean’s
Office
« Updates and
Accolades »
Timely
messages

5. Emory Medicine
Facebook
Launched

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

Summer 2013
Almost 500 fans
Engages
students, staff,
faculty, alumni,
prospective
students
Wide range –
research, faculty
spotlights,
images, video,
articles, events,
healthcare,
www.facebook.com/emorymedicine
student initiatives,

6. Sample Facebook “Moments”

7. @EmoryMedicine Twitter



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Launched
January 2014
Over 200
followers
Engages
students, faculty,
media,
researchers, other
Emory orgs
Wide range –
research
discoveries,
events, EM
magazine, sharing
www.twitter.com/emorymedicine |
others’ tweets

8. Sample Twitter “Moments”