How Emory Health Sciences Communicates in the New Media Landscape
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The document summarizes the communications strategies and responsibilities of the Robert W. Woodruff Health Sciences Center of Emory University. It discusses how the center communicates through various media like publications, websites, social media, videos and email to share information about its research, education and healthcare services. Key aspects include maintaining blogs, magazines and online newsrooms to engage different audiences and trainings to help staff utilize various communication tools and formats effectively.
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How Emory Health Sciences Communicates in the New Media Landscape
- 1. Telling the Story:How Emory Health Sciences Communicates in theNew Media Landscape Presenter: Jeffrey Molter
- 2. At A Glance The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service. Its components include: Emory University School of Medicine; Nell Hodgson Woodruff School of Nursing; Rollins School of Public Health; Yerkes National Primate Research Center; Emory Winship Cancer Institute; and Emory Healthcare The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.
- 3. Introduction to Health Sciences Communication Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
- 6. publications
- 7. multimedia
- 8. web sites
- 11. Publications Local Media Coverage
- 13. Emory Health Sciences / Healthcare + Children’s Healthcare of Atlanta
- 14. Practical advice
- 15. Topical issues
- 17. Emory doctor on cover
- 18. Promoted by Media Relations
- 20. Emory Healthcare’s video on YouTube
- 21. Blog uses EHC video, links
- 23. Launched Nov. 2008
- 24. Employs modern Content Management System
- 25. Includes:
- 26. Newsroom
- 27. Magazines
- 28. Publications
- 29. Research
- 30. Video
- 31. Podcasts
- 32. Slide Shows
- 34. Extras
- 35. Print
- 36. Share – Email, Sharing Services
- 37. Images
- 38. Links to video
- 39. Related Resources (Links)
- 40. Online Media Kits
- 41. About a dozen developed
- 42. News releases
- 43. Articles from our magazines
- 44. Image downloads
- 46. Emory MedicineSchool of Medicine Alumni
- 47. Emory NursingSchool of Nursing Alumni
- 49. Community Benefits Report
- 51. Standard site template
- 52. Design adapted for larger photos and illustrations
- 53. Graphic designers trained in content management system
- 54. Share & “email to friend” options on every story
- 55. Slide shows and other multimedia being integrated with time
- 57. “Sound Science” twice-monthly podcast
- 58. Work with University site, including web site specifically to promote stimulus funded researchwww.whsc.emory.edu/soundscience/
- 60. Users can easily access:
- 61. phone numbers
- 62. addresses
- 63. latest news releases
- 66. 72 health sciences videos uploaded
- 67. Saves time
- 68. Easily shared
- 69. Reaching new audiences
- 70. Also uploading video to Emory Healthcare’s YouTube ChannelUniversity Channel - www.youtube.com/user/EmoryUniversity
- 72. mini DV video cameras
- 74. tripods
- 75. accessories
- 76. Video recorded by our staff
- 77. Videos produced with Final Cut Express
- 79. SlideShowPro for Flash slide shows
- 80. Slide shows with or without audio
- 83. Makes use of our rich content
- 84. Social Media so far:
- 85. Blog
- 86. Twitter
- 88. Planned for upkeep
- 89. Whole team asked to contribute ideas, write
- 90. Updated every weekday
- 91. Brings threads together – news, magazine articles, press, video, & more
- 92. Videos being produced -for- blog
- 93. Tied to Twitter
- 94. Content easily shared
- 95. Keywords “tags” turn blog into reference library Emory Health Now www.emoryhealthblog.com
- 97. Retweeting partners, media
- 98. Gaining followers
- 100. Teasers point to news, articles, blog, video, web sites – whatever we want people to see
- 101. Consistent look & feel for each newsletter
- 102. Multiple staff learning to create
- 103. Strong results emails = traffic!Analysis of web traffic shows that email promos lead to traffic spikes
- 104. Email Promotion: Examples Research & Discovery Focused Publication / Magazine Promotion Internal Audience
- 105. Strategy: Overview Blog Post Blog by Email RSS Feeds AJC Blog Slide Show Podcast Story Other Campus/ School Web Sites Photos Magazine Article HealthSciences Web Site Online News Release Publication Feature Emory Healthcare Web Site Video B-Roll Email News Release Twitter Post Video News Release VideoFeature Emory Web Site
- 107. Press briefing & media opportunity
- 108. Local media attend
- 109. AP covers, does photos
- 110. Emory shoots video of briefing
- 111. Emory gets B-roll of vaccination
- 112. Emory gets photos
- 113. Story told by
- 114. News release
- 115. Blog post
- 116. Twitter
- 117. 2 YouTube
- 118. Photos
- 119. B-roll Video
- 120. Local TV
- 121. Local print/web
- 122. Associated Press
- 123. National media
- 126. Find out top stories
- 127. Measure audience
- 128. Measure success or failure
- 130. Training for
- 131. Content management system
- 132. Blogging
- 133. Video camera
- 134. In-house training
- 135. How-to documents
- 136. In-person workshops
- 138. Contact Information Jeffrey Molter Associate Vice President, Health Sciences CommunicationsWoodruff Health Sciences Centerjmolter@emory.edu404-727-4347 Office@emoryhealthsci (Twitter) www.emoryhealthsciences.orgwww.emoryhealthblog.com