Don't let your Baby die! 10+ Web App survival tips
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Marketing is the hardest part running a web app business, because there is much more to it than just an innovative idea and technical knowledge. Put it simple, without marketing no one cares about your great idea and your cool new service. Marketing is not about selling anymore, it‘s all about communicating and connecting with your audience, creating value and involvement. But first you have to create a lively and expressive brand identity. This presentation is about branding and marketing a technical innovation and should function as an interactive, hands-on session, packed with strategy tips and best practice examples.
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Don't let your Baby die! 10+ Web App survival tips
- 1. Don’t let your Baby die! 10+ web app survival tips
- 2. #appvertising Wolf Becvar use the hashtag HI. twitter.com/wdbecvar wolfbecvar.com
- 3. vote for us
- 4. Click me I’m useful!
- 5. Hands-On Session coming later on
- 6. Who the hell needs marketing?
- 8. “He who fails to plan is planning to fail. - Winston Churchill
- 9. Marketing has changed forever!
- 10. BOX OF LIES
- 13. # 1 “Everything is marketing. - Jason Fried 37signals
- 18. # 2 Don’t ignore your brand!
- 19. Who the f**k are you? What makes you special? Why should I care?
- 20. that ’s a claim
- 21. # 3 Build social capital!
- 22. “This sucks! - Anonymus
- 23. Research React Identify Act Listen Learn
- 25. # 4 Engage from day -100
- 26. Pre Launch Growth Maturity Word of mouth & viral, Blogosphere referral, A-List customers, Twitter, Facebook, Communities, Conferences, Meet-Ups Direct Mail PR Internet Advertising - opt-in email list - Company blog - Ad-Words - betatesters - Xing, LinkedIn ... - Banner ads - Conferences - Magazines - Blogposts - Compiled Lists SEO web-app list cheat sheet - optimized page markup - organic search
- 27. [App]itecture
- 28. # 5 Choose your market, business model and pricing strategy carefully very
- 29. Where do you fit in?
- 32. •niche vs. total market •free vs. paid • what would you pay? • charge from day 1 (beta?) • don‘t be innovative - be really boring • run A/B tests • re-jig over time free pricing video
- 33. # 6 Love your metrics metrics cheat-sheet
- 34. • Use Google Analytics/Piwik
- 35. • Build a customized backend & track your traffic
- 36. # 7 Worship your UX
- 37. • Usability happens during wireframing
- 38. •Make signing up as simple as possible
- 39. •Provide an experience for your visitors
- 41. # 8 Provide kick-ass support
- 43. # 9 Don’t over feature
- 45. #10 Be passionate
- 47. Casestudy
- 48. Hands-On Session Collecting feedback on RepoDrop •What’s the first thing that comes into your mind when looking at the website? •What could be the reasons that the service is lacking sign-ups?
- 50. Hands-On Session dlybd@posterous.com please email feedback to this address
- 51. THANKS. ping me! wolfbecvar.com twitter.com/wdbecvar hotgloo.com
- 52. Linklist • Venture Hacks - http://venturehacks.com/ • A Smart Bear - http://blog.asmartbear.com/ • WebAppers - http://www.webappers.com/ • TechCrunch - http://techcrunch.com/ • Smashing Magazine - http://www.smashingmagazine.com/ • Inspired Magazine - http://www.inspiredm.com/ • UX Booth - http://www.uxbooth.com/ • Signal Vs. Noise - http://37signals.com/svn • Mashable - http://mashable.com/ • Think Vitamin - http://thinkvitamin.com/ Get in touch for Fowndr (Start-up Community) invites!