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TRENDS IN MOBILE MARKETING
- 1. MOBILE MARKETING Trends in Mobile Ad Network and Location – Based marketing will be the trend in the future Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia
- 2. Fifth iMedia was founded in 2008. Started as an ad-network in the Vietnamese new media market. Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email. Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.
- 3. Understanding Mobile users Mobile Advertising Outlook 2012 Mobile Ads In Vietnam Location-Based Marketing
- 4. Understanding Mobile Users Your customers are on mobile. As a marketer, you need to be on mobile, too. Gain a deep understanding of smartphone consumer behavior specifically with regard to:
- 12. Action – Oriented Searchers
- 18. Location . Location . Location
- 31. Reaching the Mobile User
- 34. Mobile internet In Vietnam 19 M (Source : Buzzcity) Internet traffic by mobile phone in Vietnam grew 400% compared to last year,
- 35. Source : Cimigo Accessed internet on mobile phone in Vietnam Nearly 40% have already accessed the internet via their mobile or smart phone
- 36. Mobile internet accesss by age (Source : Cimigo) People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49
- 37. Activities conducted on mobile internet
- 38. Asia smartphone penetration 2011
- 39. Mobile Advertisers Outlook 19 May, 2012
- 49. MOBILE ADS In Vietnam Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)
- 50. (Source : Inmobi)Mobile Now Top Media Channel in Vietnam
- 51. (Source : inMobi) Mobile Now Top Media Channel in Vietnam
- 53. Why do marketers love location-based tools so much? •Free word of mouth •Reviews •Specials •CRM
- 55. THANK YOU ! PHAN TIEN DONG Business Development manager , Fifth iMedia E : dongpt@5imedia.vn
Notes de l'éditeur
- SửdụngSmarthonentntrongcuộcsốnghàngngàyNgườisửdụngdùng sp chonhiềucôngviệcHọtìmkiếmnhữnggìtrên spSp cóảnhhưởnggìtớiviệcquyếtđịnhmua 1 spHọphảnứngthếnàovới mobile ads
- Smartphone are embedded into daily file – 89% ngườisửdụngsmartphonesửdụnghàngngày.
- Sp hoạtđộngnhư pc diđộng- Ngoàinghevàgọithôngthườngthì ….
- - 72% người dung sp dùng sp trongkhiđangsửdụngcácphươngtiện #
- - Tìmkiếmthông tin nhanhchóngvàthuậntiện
- - 9 người take action /10 người search
- - Saukhi search trên sp thìbạnsẽlàmgìtiếptheo
- - Tìmthông tin sp, dvgầnmình
- - Hầuhếtnhữngngườitìmkiếmthông tin về location take action trong 1 ngày
- Mobileđangthayđổihành vi muasắmhàngngày-79 % sựdụng phone trongcáchoạtđộngliên quan tới Shopping- 74 % quyếtđịnhmuasaukhisửdụng sp
- Sp hỗtrợgìtrongviệcmuasắmvàntn 79 % Sp hỗtrợhọtrongviệcmuasắm
- -SP làmộtphần quan trọngtrongquátrìnhmuahàngbằngnhiềukênh #
- - Saukhidùng sp thìbạnđãbaogiờmuahàngchưa ?
- - Sựảnhhưởng qua lạicủacácphươngtiệntruyềnthôngtới mobile search
- 17% Nhàquảngcáocówapsitetuynhiên 6/10 ngườidùng sp mongđợiwapsiteđơngiannhưsửdụngtrên pc =>>Nhàquảngcáochưađápứngđủmongđợicủangườisửdụng
- Tăngđộphủthươnghiệucókháchhàngmới
- Tăng traffic Desktop website - Nhândiệnsảnphẩm, dv
- M-commerce mớibắtđầu