E-COMMERCE IN VN

Experience sharing or instructions?
What is success?
A startup business after 2 years formed up, after 5 years we call that
business…may be alive. 10 years, we call that is surviving. 20 years is successful.
100 years is….eternal.
+ General Motor (GM) started in 1908  2009 (just got to the eternal life) 
gone broke with 200 billion dollars debt .
+ Japan Airlines (JAL) started in 1951  19/01/2010 applied for bankruptcy
protection
 The concept of ETERNITY has its narrow limits.
Electronic Commerce (EC) in Vietnam ... is too young to identify themselves as a
success (with 20 years experience)
 We are sharing and learning together.
Sharing experience of e-commerce in Vietnam

E-commerce concept- 01
WoW….It seems like there are many theory here!!!!
housewife
Cooking
“Secret”
Internet
Pay 50 cent
at a time
Marketing
and
Introducing
E-commmerce

E-commerce concept - 02
Something
about
E-commerce
Simple
idea
Simple
thinking
Simple
doing
Simple
…..
Not easy …
TO SUCCESS

Mắt Bão – Failure No.01
Late 2002 and early 2003, Mắt Bão was doing online recruitment websites.
-Vietnamworks: started in 2002, premiered in2003
-Kiemviec: in 2006
The “extreme” power:
-THE FIRST ONE (the most important factor, which help you success in e-
commerce)
-Great team, who provided technical supports.
-Infrastructure (included server, network): excellent.
 FAIL ED 100%
WHY?
-Offline VS Online? Which one is better?
-How to Marketing? How about Community?

………………..
.
.
.
.
DAY
BY
DAY
.
.
.
.
.

Mắt Bão – Failure No.n
Since 2008, Mắt Bão invest a team with social music network at www.b******.vn
Advantages:
-Nearly the First
-Have license.
-Have Copyrights.
-Infrastructure is available.
-Have professional Technical team
-Have professional Marketing & Community team
- STILL FAILED.
-Is investment in e-commerce just like “sow 10 get 1”?

FORGET THE PAST. LEARN FROM EVERYONE
1. Who is working on an e-commerce project?
2. What is your project?
3. Are you specialize in business or technical?
4. …

E-commerce in Vietnam– What do we have?– 01
Population: 90 billion people.
The rate of Internet users: 29.3 million (33.75%)
Age of Internet users: 14-40 years old.
Vietnam ranks18th in the world and 6th in Asia for Internet coverage.
Internet in Vietnam: since 19/11/2007
(Source: VNNIC and reports in 2010)
Potential
New
Dynamic
Market

Online Payment:
Lots of people still “AFRAID”:
-Online Payment not popular yet
-Vietnamese don’t trust
Vietnamese
-Profit is lower than investment
Payment Gateway
E-wallet
Internet Banking
MatBao Network Services:
-Online Payment proportion is estimated
about 5% of sales (Self Payment/ active
100%).
-Online payment proportion (with
guidance and support from employees)
is estimated about 14.5%/ total sales
(included 5% of sales above)

How can “they” making money?
-Most of them are free
-Traffic runs
-From advertising
-From……others (5 giay.vn earn from? They sell keyword, sell ID, etc.)
We must learn and apply quickly.
-Groupon
-Social Networks
Is there any other way to make money?

Some frequently thoughts of Startup – 01
Ideas:
My idea is No.1:
unique and fresh,
absolutely success
- Is your idea has social value?
- Is your idea convincing?
- How could your idea apply in business?
- The Disadvantage of the idea?
- Can you GIVE UP everything to follow your
dream?
Feasibility of
idea

E-commerce follow technical way.
The entrepreneur
is an IT
programmer
Variable funtions,
collected from rivals.
Technical Team
(programmers) finds and
analyses the usage.
- Customer behavior?
- Simple, easy to use
Do we really need a
perfect product
before premier?

Everything is ONLINE
The failure of
Webvieclam.com
The necessary offline activities
Cheap and Saving
- Connect online and offline.
- Should we call after we have
information from Internet?
- Direct mail (not email)
- Meeting
Carried out in parallel offline và
online (sales, events, ...)
Join in conferences, looking for
chances to introduce your
online products.
Push >< Pull

Big GOAL.
There are 02 ways to achieve your goal.
Try your best to achieve
your goal (talented
person)
Who is going to try your
best to achieve your goal?
What if your goal is much bigger
than your ability?
Break your goal into small
targets. Do the easiest one to
the hardest one
 Smart choice.

It would comes naturally.
Good function, feasible
idea, thousand of
internet users…your
website automatically
attract customers
The failure of
Webvieclam.com
Carried out in
parallel the system,
marketing online +
SEO + community +
…
The failure of social music
network B******.VN
Obviously
Reasons?
No. 2: Focus on technology
No. 3: Focus on Online activities.
No. 4: BIG GOAL, do everything to achieve traffic  Wrong
target
It may be attractive to us, but not to everyone.

We always follow the Master Plan. Meanwhile, Vietnam online market is always
changing without.
Do we need a detailed master plan?
 Yes we do, but we have to adjust all the time.

E-Commerce in Vietnam – Difficult question?– 01
If we don’t have a lot of money, is there any chance to success?

Imitating the current activities, can we still success?

IF WE READ NEWS PAPER, WE CAN SEE SOME PAGES CAN SALE MILLION
DOLLARS? HOW COULD IT BE?
The first thing is: ability
The important thing is: luck.
P / S: I personally have that wish.

Real Case: Mắt Bão – Routine
Started in 2002  2003 still worked on web  2004 worked on hosting WINDOWS
(meanwhile everybody worked on Linux)  many customers.
2006: Change from US server Vietnam, to speed up and provide services to
domestic customers (focus on customer demand)
2007: Switch to Linux and others fields.
2009: Invested in DataCenter (ODS company)
Now:
-Mắt Bão Network Services
-Mắt Bão Media
-Mắt Bão Online
-Mắt Bão Distribution.
 Luck :D

E-COMMERCE IN VN

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