From June 16 – 17, 2014, we.CONECT invited an international audience of CI & MI professionals, team leaders and managing executives to Berlin to discuss about the pressing challenges and potential solutions in competitive & market intelligence 3.0, new tools, process improvements and strategies, to forecast the fast-changing competition worldwide.

1. Intra.NET Award 2014
http://competitive-intelligence.we-conect.com
Berlin, Germany
2014 POST EVENT REPORT
June 16 – 17, 2014
120+
Decision-Makers
20+
International
Case Studies
& Keynote
Speakers
2014’s CiMi.CON Evolution
EXPERT SPEAKERS
2014’s BUSINESS PARTNERS
From Competitive & Market Intelligence to CI & MI 3.0
Predict Future Trends | Create Innovation | Cope With
Competitors From BRIC | Forecast Competitor’s Next
Moves | Discover Collaboration
From June 16 – 17, 2014, we.CONECT invited an international audience of CI & MI professionals,
team leaders and managing executives to Berlin to discuss about the pressing challenges and
potential solutions in competitive & market intelligence 3.0, new tools, process improvements and
strategies, to forecast the fast-changing competition worldwide.
More than 100+ senior level executives, pioneers and leaders shared their experiences and
presented latest case studies on innovative projects & developments in competitive & market
intelligence tactics. Over 30 interactive sessions, roundtable discussions and the premier CI:PHER
Award 2014 ceremony ensured for a thriving exchange of knowledge, mixed with a multitude of
opportunities for high quality networking and idea creation among decision-makers.
► CiMi.CON 2014 Speakers
CiMi.CON Evolution 2014 Survey
we.CONECT introduced a survey among leading
managers at the in Berlin,
CiMi.CON Evolution 2014
inquiring about latest trends, tactics and challenges
on the journey towards competitive & market
intelligence 3.0.
► SURVEY REPORT 2014

2. 7 World Café Sessions
offered newly intensive, interactive ways
of exchanging experiences & knowledge collectively with peers:
 Using MI and CI Results to Identify Trends, Target Customers
and Innovative New Products
 War Gaming: An Efficient Method to Gain Valuable CI Insights?
 Competitive Intelligence & Consumer Insights. How Can a
Brand Strategy Be Created?
 How Should CI Software Work to Provide Effective Process
Support and Efficiency
 Building Scenarios to Foresee Strategic Industry’s
Development Towards 2030. Tracking Scenario Development
with a Market Intelligence Dashboard
 How to Develop a Sophisticated CI Practice, MI and Market
Research Strategy in Upcoming / Non-Transparent Markets?
 Shared Experience from Designing and Implementing 50+
Efficient and Valuable CI-Processes
On the first conference day, attendees participated in 6 innovative and
stimulating Challenge Your Peers round tables discussions, each of
which approached crucial topics in CI / MI:
 Leveraging Big Data (Resources):Re-Invention or
Revolutionary? Big Data, Data Management and new Tools for
CI and MI
 CMI Challenges with Newly Emerging Competitors and New
Markets (Especially BRIC)
 Competitive Information Collection and Knowledge
Management Tools
 Protecting Competitive Advantage
 Creating a MI Platform to Understand Your Market In a
Changing Business Climate
 Setting-up a CI-Unit and Defining a CI Framework on a Global
and Local Basis
CUTTING-EDGE SESSIONS
we.CONECT invited to 3 Icebreaker Sessions before the event start,
giving attendees a first opportunity to network, benchmark and
discuss competitive and market intelligence issues and challenges
in small groups, while getting to know each other in a relaxed
atmosphere over snacks & drinks under the motto:
“Breaking the ice and getting the show on the road!”
Who attended CiMi.CON Evolution 2014
http://competitive-intelligence.we-conect.com

3. ► ACCESS CONFERENCE MEDIA CENTER
HIGHLIGHT SPEAKERS & KEYNOTES
CASE STUDY – Charles Homs, Oracle
Corporation
Charles Homs set the focus of his presentation on
Competitive Intelligence: Measuring competitors and
Measuring Yourself, examining competitors beyond
industry statistics, interpreting financial results in a
redefining industry and gaining ROI from competitive
intelligence.
CASE STUDY – Renata Teixeira, Petróleo
Brasiliero S.A.
Renata Teixeira examined in her Case Study
“Investment Strategy Aided by Technological
Competitive Intelligence” the role of technological
competitive intelligence on refining strategy
development. Furthermore, she gave an overview on
the petroleum refining processes and insights on
decision making and investment strategy.
CASE STUDY – Dr. Volkmar Pflug, Siemens AG
Dr. Volkmar Pflug presented a case study showing how to
compete with emerging market competitors. Themes as
the significance of emerging markets potential, strategic
approaches of emerging market competitors to become
global player, local vs. global markets and an approach for
incumbents to compete successfully in emerging markets,
were his points of subject.
WORLD CAFÈ – Gonzalo Viera, Carlsberg Group
Gonzalo Viera led one of the seven World Café Sessions.
He set the focus on Competitive Intelligence & Consumer
Insights and How a brand strategy can be created. The
discussion evolved around understanding the macro
environment, consumers, how products are perceived,
brand proposition, future brand strategy and the future of
Carlsberg competitors.
CASE STUDY – Steven Apfel, The Boeing
Company
Steven Apfel centered his Case Study around
“Competitive Assessment In a Competitive
Environment”, whereby he gave insights on
competitive assessment in the US defense Industry,
customers, top level strategies, customer buying and
more.
CiMi.CON Evolution 2014

4. ► ACCESS CONFERENCE MEDIA CENTER
CI:PHER AWARD 2014
Winner of Best CI-Project:
Citrix Systemc Inc., Rick Marcet (right)
Special Honor in Best Diversified CI-Team:
DSM Innovation Center, Ubald Kragten (right)
Dr. Dr. Christina Wallner, Head of Africa Amini Alama,
Receiver of the 2,000 € award prize donation 2014
Winners of the CI:PHER Award 2014 handing over
the prize cheque of 2,000 € to Africa Amini Alama
Charity Donation 2014: Africa Amini Alama
 The winners of the CI:PHER AWARD 2014
not only received a trophy and an official certificate proving their excellent work, but a
prize donation of 2000 € was enabled by we.CONECT to support the charity initiative
Africa Amini Alama in aiding the medical, educational and social sectors of rural
communities in Tansania / Africa.
Special Honor: Best Diversified CI-Team 2014
 A special honor went to the DSM Innovation Center in the category “Best
Diversified CI-Team”, for outstanding achievements reached by
a culturally diverse CI / MI team.
 The DSM CI / MI had thoroughly succeeded in collaborating effectively
disposing of an array of knowledge from different backgrounds, industries
and lines of work, combined in one effective CI/MI with the capabilities to
question and surpass critical challenges and trends in the market.
CI:PHER Award 2014 Winner
 The winner of the premier CI:PHER Award 2014 selected by the jury is Citrix Systems
Inc., awarded in Berlin for their project ‘Win Loss Review Tool’
 The tool addresses the growing complexity and competitiveness of a business’
environment by leveraging field-based intelligence for the benefit of multiple
stakeholders across sales, marketing and product development.
 Citrix had applied a new knowledge- creation and sharing model, allowing for
competitive and market intelligence to be extracted from thousands of won or lost
deals in a timely, efficient and cost effective manner via the integration of a feedback
tool for actionable competitive insights on a real time basis.
► Graphic Recording 2014
► Review Award 2014

5. UPCOMING EVENTS 2014
Social Business Collaboration
2014
DTIM Europe 2014
Berlin, 29. – 30. September 2014
Platform Integration & Management | Virtual
Teams & Communities | Unified
Communications & Video
Collaboration | Metrics & Business Value
http://collaboration2014.we-conect.com
Berlin, 13. – 14. October 2014
Trend & Technology Foresight | Strategies and
Processes for Realisation of New
Technologies | Effective Innovation Management
http://innovation-minds-europe.we-conect.com
Intra.NET Reloaded 2015 CiMi.CON Evolution 2015
Berlin, 27. – 28. April 2015
Intra.NET Reloaded – From Broadcasting to
Collaboration – The Leading Event for Intranet &
Enterprise Social Web Minds in Europe!
http://intra-net2015.we-conect.com/en/
Berlin, 25. – 26. June 2015
From Competitive & Market Intelligence to CI & MI
3.0
Predict Future Trends | Create Innovation | Cope
With Competitors From BRIC | Forecast
Competitor’s Next Moves | Discover Collaboration
CONTACT we.CONECT
Alexander Sladczyk
Sales Director
Tel.: +49 (0)30 52 10 70 3 - 55
Email: alexander.sladczyk@we-conect.com
Serina Gummert
Digital Marketing Manager
Tel.: +49 (0)30 52 10 70 3 - 83
Email: serina.gummert@we-conect.com
Jacqueline Kahlen-Hanlon
Senior Partner Manager
Tel.: +49 (0)30 52 10 70 3 - 34
Email: jacqueline.kahlen-hanlon@we-conect.com
we.CONECT Global Leaders GmbH, Gertraudenstraße 10-12, 10178 Berlin / Germany
Telephone: +49 (0) 30 52 10 703-0, Fax: +49 (0) 30 52 10 70 3-30, E-Mail: info@we-conect.com