From June 16 - 17, 2014, more than 120 competitive & market intelligence professionals from all over globe gathered for the annual CiMi.CON Evolution 2014, organized by we.CONECT Global Leaders in Berlin, and discussed the most critical challenges and trends in competitive & market intelligence, new tools, CI tactics, competitive processes and strategies to forecast fast changing competition’s next moves.

1. Review
Honours of the CI:PHER AWARD 2014
CiMi.CON Evolution 2014 in Berlin: Citrix wins the we.CONECT CI:PHER Award 2014,
DSM Innovation Center receives Special Honor
Berlin, June 18, 2014
From June 16 - 17, 2014, more than 120 competitive & market intelligence professionals from all over globe
gathered for the annual CiMi.CON Evolution 2014, organized by we.CONECT Global Leaders in Berlin, and
discussed the most critical challenges and trends in competitive & market intelligence, new tools, CI tactics,
competitive processes and strategies to forecast fast changing competition’s next moves.
Taking place in the charming hot-spot of the city - MARITIM proArte Hotel Berlin – international attendees joined
the festive ceremony to be presented the most honorable CI projects and latest efforts in the industry. Segmented
in the categories “Best CI Project” and “Best Diversified CI Team”, the CI:PHER Award 2014 exclusively
recognised, celebrated and honoured outstanding achievements and performances from diverse participants.
Gala Dinner Reception & CIPHER Award Ceremony
2014 in Berlin’s Maritim proArte Hiotel
we.CONECT CI:PHER Award 2014 / Live Band
at Award Ceremony
Rick Marcet / Citrix Systems, Winner of Best CI-
Project CI:PHER Award 2014
Beforehand, an independent jury - composed of Heath Gross (CEO& Founder, Sedulo Group), Anders Bretz
(Founding Partner, Wide Narrow), Markus Ott (Head of Global Market Evaluation, Festo AG), Helen Woodcock
(Competitive Intelligence & Benchmarking Advisor, IT, Royal Dutch, Shell plc.), had performed a pre-selection
from all submitted applications and chosen a number of projects to be nominated. In a second step, winners and
special honors were selected and asked to present their project live during the official award ceremony.
Award Category: Best CI Project 2014
The winner of the premier CI:PHER Award 2014 selected by the jury is Citrix Systems Inc., awarded in Berlin for
their project ‘Win Loss Review Tool’. The tool ‘addresses the growing complexity and competitiveness of a
business’ environment by leveraging field-based intelligence for the benefit of multiple stakeholders across sales,
marketing and product development’ says Marcet. Citrix had applied a new knowledge creation- and sharing
model allowing for information to freely flow across the traditional internal barriers of the business.
Citrix’s team had managed to extract competitive and market intelligence from thousands of won or lost deals, in
a timely, efficient and cost effective way through the integration of a feedback tool, analyzing and distributing a
more continuous output of actionable competitive insights on a real time basis, than traditional methods. Citrix
convinced the jury by their successful implementation of a global rollout and cooperation with Microsoft. In
addition, other companies across multiple industries had implemented the Win Loss Review Tool in their
processes. The tools’ capture, reporting and analytical capabilities run as a standalone cloud-based application or
with Salesforce.com.

2. Dr.Dr. Christina Wallner, Head of Africa Amini Alama,
Receiver of the 2,000 € award prize donation 2014
Winner of Best CI-Project:
Citrix Systemc Inc., Rick Marcet (right)
Special Honor in Best Diversified CI-Team:
DSM Innovation Center, Ubald Kragten (right)
Special Honor: Best Diversified CI-Team 2014
A Special Honor went to the DSM Innovation Center in the category “Best Diversified CI-Team”, for outstanding
achievements reached by a culturally diverse CI / MI team. The DSM Innovation Center CI/MI team had grown
over the past years into a highly diversified team, ‘in which diversity is not only based on gender and nationality
but also on education, background and experience’, as Kragten explained. With a CI / MI team composing of
people from diverse countries, cultures and backgrounds, DSM disposes of an array of knowledge from many
different industries and lines of work, combined in one effective CI/MI with the capabilities to question and surpass
critical challenges and trends in the market. The DSM CI / MI had thoroughly succeeded in collaborating in a
highly effective manner with one another, performing in an objective way and questioning certain approaches that
were driven by their backgrounds. The cross-fertilization among the team members allowed for better and new
ways of working, while aiding the acquisition of valuable information and knowledge within the organization.
Winners of the CI:PHER Award 2014 handing over
the prize cheque of 2,000 € to Africa Amini Alama
Dr. Dr. Christina Wallner, Africa Amini Alama
explaining help projects in Tansania
CiMi.CON 2014 community 2014: International CI / MI
professionals meeting at CI:PHER Award Ceremony
By winning the CI:PHER AWARD 2014 in Berlin, the winners not only received a trophy and an official certificate
proving their excellent work, but a prize donation of 2000 € was enabled by we.CONECT to support a charity.
In this regard, this year’s prize money was donated to the charity initiative Africa Amini Alama to aid the
development of the medical, education and social sectors of rural communities in Tansania / Africa. The Austrian
and German team is already offering basic courses in schooling children in English and IT, offering courses in
sewing for women and supporting an agricultural project with local farmers.
In retrospect, the annual CiMi.CON Evolution 2014 by we.CONECT offered an overall program of more than 20
Case Studies, World Cafés and interactive sessions that stretched over 40 hours of networking, knowledge
exchange and benchmarking of projects in two and a half days. Discussions and case studies addressed multiple
critical challenges and potential solutions in competitive & market intelligence to be taken on by professionals
worldwide. The congress offered dynamic insights into the most recent CI /MI tools, innovative approaches,
competitive processes and strategies to forecast the fast-changing competition in all areas. With this year’s
edition, the CiMi.CON Evolution surpassed the high expectations of the more than 120 international attendees
from the industry and proved its innovative approach as Europe’s leading CI & MI networking platform.

3. After the Conference is before the Conference
With more than 35 speakers and moderators, as well as an assorted advisory board and business partners from
all over the world, the CiMi.CON Evolution 2014 presented the biggest networking platform of its format for
Competitive and Market Intelligence.
Shortly after the conference, the we.CONECT team is already preparing the CiMi.CON Evolution 2015, which will
return to Berlin from June 15 – 16, 2015.
Next year, the CI:PHER Award will once again be bestowed
to outstanding projects that have received not only internal
support and appreciation, but deserve an international
recognition within the prominent CiMi.CON Evolution
community for project achievements, strategy and
collaboration within competitive and market intelligence.
For further information about the CiMi.CON Evolution, delegate or speaker registration, as well as the application
procedure for the next year´s award, please contact Serina Gummert, CiMi.CON Marketing & Community
Manager at we.CONECT.
More Information:
Serina Gummert
Community Marketing Manager
Tel.: +49 (0)30 52 10 70 3 - 83
Email: serina.gummert@we-conect.com
Official Review of the CiMi.CON Evolution 2014 in Berlin
Website: http://competitive-intelligence.we-conect.com