Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London

1. Social Media to Social Retailing
Like Minds “Social Commerce Immersive”
London, February 2011
www.ianjindal.com

2. Ian Jindal
www.ianjindal.com
http://twitter.com/ianjindal

3. Ian Jindal
www.ianjindal.com
http://twitter.com/ianjindal

4. Ian Jindal
www.ianjindal.com
http://twitter.com/ianjindal

5. Internet and eCommerce

6. Up to 93% penetration for the affluent, 73% overall
• 73% of the UK is online (93% for the top 10% of earners – 3.5 times higher than the lowest
10%)
• 14.3 million households
• 83% of houses with children have internet access
• 44% have a social media profile
Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf

7. Internet is part of daily life
• 80% of 16 ~ 54 yr-olds access daily
• Main uses
– Email (90%)
– Information (75%)
– Travel (63%)
– Internet Banking (54%)
– Reading (51%)
– Web Radio or TV (45%)
– Chat/Social (45%)
Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf

8. TV is still more important though…
Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf

9. Social Media to Social Commerce

10. In May 2010 Social Networks overtook Search as the primary category in the UK

11. Social traffic to retailers exceeds email

12. Social traffic to retailers exceeds email – trend consolidated in 2010 (Hitwise)
http://weblogs.hitwise.com/heather-dougherty/2011/01/holiday_retail_gets_more_socia.html

13. Social and Mobile
• 500 million users
• 250 million log in every day
• 130 friends (average user)
• 700 billion minutes/month spent on FB
• 200 million users via Mobile
• Mobile users 100% more active (ie 2x)
Source: http://www.facebook.com/press/info.php?statistics

14. Social Retailing?

15. Customer to Customer (C2C) and the Network Effect
• 183 billion user-generated impressions
• c3300 review impressions per second
• c.1,000 retailers
• http://www.texastechpulse.com/bazaarvoice_releases_traffic_stats/s-0021683.html

16. Hand-to-hand selling - Twitter and ‘Tweetailers’
http://twitter.com/etail/tweetailers

17. Facebook Deals - adding promotions to place and social
http://econsultancy.com/uk/blog/6811-facebook-launches-location-based-deals-will-users-actually-redeem-them
http://www.internetretailing.net/2011/02/facebook-deals-adding-the-what-to-the-where-and-who/

18. Facebook Deals - adding promotions to place and social
http://econsultancy.com/uk/blog/6811-facebook-launches-location-based-deals-will-users-actually-redeem-them
http://www.internetretailing.net/2011/02/facebook-deals-adding-the-what-to-the-where-and-who/

19. What skills will we demand of staff?

20. Social Commerce – Roundtable videos…
http://www.internetretailing.net/events/bazaarvoice-social-commerce-insight-roundtable

21. Social Retailing?
Social media and UGC a normal part of retail now
Focus on social media to amplify the voice of the customer, and connect
Social retailing is hands-on: individual, real people speaking with customers
Social retailing needs to fight for resource within thinly-staffed teams
Challenges to skills, roles, notions of brand, engagement and ROI…

22. Mobile : Place and M-Retailing – the mobile brings social ‘alive’

23. Guerilla m-retailing - it s just retailing

24. A different paradigm: modal and contextual

25. Mobile, social and information – Digital Shoplifting

26. Mobile, social and information – the effect on retail the forecourt
900,000
views a
month 45% on the
dealer
forecourt!!

27. M-Retailing has enabled S-Retailing

28. Yesterday’s future – social and mobile – is already here
• Over 2 years old
• All components now exist
and are free
• All aspects “work” too!
Copyright Icon Nicholson
http://www.iconnicholson.com/nrf07/

29. S-Retailing…
Unlocked eCommerce from ‘just’ the web and ‘just’ a keyboard
Mobile has mobilised (sorry) the retailers to sell socially
Customers can live with your brand everywhere, on their terms
Your staff need to live with the brand and the customers – around the clock?
Customer to Customer selling is supplemented by Retailer to Customer!
Impact on skills and staffing at head office, in-store and contact centres

30. Thank you!
www.ianjindal.com
www.internetretailing.net
www.innoparticularorder.com
www.europeanecommerceforum.org
http://twitter.com/ianjindal
http://twitter.com/etail