We Are Social - Future Factors 2013
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We Are Social - Future Factors 2013

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This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.

This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months to come.

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  • 1. we are social• MAY 2013FUTURE FACTORS 2013WE ARE SOCIAL’S PROVOCATIONS FOR OUR DIGITAL FUTURE
  • 2. 2
  • 3. THE CONTEXT3
  • 4. 7,018,000,0002,330,000,0001,720,000,0006,400,000,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKSMOBILE SUBSCRIPTIONSTHE WORLDWIDE PICTUREFEB2013COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT JAN 2013). SOCIAL MEDIA: BASED ONSITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT JAN 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012).4URBAN RURAL52% 48%INTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATION33%24%91%
  • 5. NORTH AMERICACENTRAL AMERICASOUTH AMERICAAFRICAMIDDLE EASTWESTERN EUROPEEASTERN EUROPEASIAOCEANIACENTRALASIAINTERNET PENETRATION BY REGIONFEB2013SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT JAN 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (JAN 2013) 578%44%13%39%75%48%28%56%32%24%
  • 6. NORTH AMERICACENTRAL AMERICASOUTH AMERICAAFRICAMIDDLE EASTWESTERN EUROPEEASTERN EUROPEASIAOCEANIACENTRALASIASOCIAL MEDIA PENETRATION BY REGIONFEB2013SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT JAN 2013), AND THE US CENSUS BUREAU (JAN 2013) 654%36%5%19%41%48%23%35%28%8%
  • 7. NORTH AMERICALATIN AMERICAAFRICAMIDDLE EASTWESTERN EUROPECENTRAL &EASTERN EUROPEASIA PACIFICMOBILE SUBSCRIPTION PENETRATIONNOV2012SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 7101%112% 67%103%127%128%83%
  • 8. THE FUTURE8
  • 9. OUR KEY THEMES OF FOCUS FOR 2013:9BUILDING COMMUNITIESRATHER THAN PLATFORMSCONNECTING WITH PEOPLEWHEN THEY’RE OUT AND ABOUTPEOPLE PORTABLEADDING VALUE AT EVERYPOSSIBLE OPPORTUNITYPRACTICAL
  • 10. 01SIMULTANEOUS SOCIALTRANSMEDIA EXPERIENCES10
  • 11. TREND: ‘SECOND SCREEN’ IS JUST THE BEGINNINGOF A TRANSMEDIA SOCIAL MEDIA PHENOMENON11
  • 12. SOCIAL CONTENT EXPERIENCES WILL COME TOLIFE ACROSS MULTIPLE DEVICES AT THE SAME TIME12
  • 13. TO DO: CREATE EXPERIENCES THAT DRIVE CONSUMPTIONAND ENGAGEMENT ACROSS MULTIPLE DEVICES13
  • 14. 02COMMUNITIESVS PLATFORMS14
  • 15. TREND: THE NETWORK EFFECT: PEOPLE GO WHERETHEIR FRIENDS ARE AND WHERE THE ACTION IS15
  • 16. BRANDS WILL FOCUS ON NURTURING COMMUNITIESINSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES16
  • 17. TO DO: BUILD COMMUNITIES AROUNDSHARED PASSIONS, NOT AROUND PLATFORMS17
  • 18. 03MOBILE LIFE VSMOBILE PHONE18
  • 19. TREND: THE CONNECTED DEVICES IN OUR POCKETSARE ALREADY OUR ‘MOST IMPORTANT’ MEDIUM19
  • 20. NO PHONY ADDICTION20OF JAPAN’S SMARTPHONEOWNERS WON’T LEAVE THEHOUSE WITHOUT THEIR DEVICEOF CHINESE PEOPLE SAYTHEY “CAN’T LIVE WITHOUT”THEIR MOBILE PHONE78% 70%QUICKSTATS
  • 21. STRATEGIES WILL COME TO LIFE ON MOBILEDEVICES, OR WON’T COME TO LIFE AT ALL21
  • 22. TO DO: CREATE OPPORTUNITIES FOR CONSUMPTIONAND ENGAGEMENT AROUND PEOPLE’S MOBILE HABITS22
  • 23. 04CONTENTTAPAS23
  • 24. OBSERVATION: EPIC CONTENT IS NOTTHE ONLY WAY TO ENGAGE PEOPLE24
  • 25. BRANDS AND PUBLISHERS CREATE MORE ‘CONTENTSNACKS’ FOR PEOPLE TO CONSUME ON THE GO25
  • 26. TO DO: IDENTIFY THE ‘IN-BETWEEN’ MOMENTS WHEREPEOPLE WILL MOST LIKELY CONSUME SUCH CONTENT26
  • 27. 05COMMITMENTSNOT CAMPAIGNS27
  • 28. OBSERVATION: MANY BRANDS STILL USESOCIAL MEDIA TO RUN SHORT-TERM CAMPAIGNS28
  • 29. BRANDS REALISE THAT ENDURING AND CONSISTENTCOMMITMENT IS THE BEST WAY TO BUILD SOCIAL VALUE29
  • 30. TO DO: SUSTAIN STEADFAST, EVERYDAYCONVERSATIONS WITH YOUR AUDIENCE30CONVERSATIONS
  • 31. 06SOCIALLY INTERACTIVECUSTOMER SERVICE31
  • 32. TREND: PEOPLE EXPECT CUSTOMER SUPPORTWHEREVER AND WHENEVER THEY NEED AND WANT IT32
  • 33. BRANDS MAKE CUSTOMER SERVICE A CORE COMPONENTOF THEIR REAL-TIME SOCIAL MEDIA STRATEGY33YES, CAN I HELP YOU? _
  • 34. TO DO: TRADITIONAL CRM PRACTICES HAVETO EVOLVE AND EXTEND TO SOCIAL MEDIA34
  • 35. 07SOCIALBUYING35
  • 36. OBSERVATION: PEOPLE OFTEN STRUGGLE TOCHOOSE BETWEEN AVAILABLE BRANDS AND PRODUCTS36
  • 37. SERVICES LIKE ‘WHAT YOUR FRIENDS BOUGHT’ AND‘YOUR NETWORK RECOMMENDS’ BECOME WIDESPREAD37
  • 38. TO DO: OPTIMISE YOUR E-COMMERCE SITESTO HARNESS SOCIAL RECOMMENDATIONS38Recommend
  • 39. 08SOCIAL SHARINGAS CURRENCY39
  • 40. TREND: THE AWARENESS AND ENDORSEMENT DELIVEREDBY SOCIAL SHARING HAS INCREASING VALUE TO BRANDS40
  • 41. PHENOMENA LIKE ‘PAY WITH A TWEET’ BECOME MOREWIDESPREAD AS BRANDS INCENTIVISE SOCIAL SHARING41
  • 42. TO DO: CREATE OPPORTUNITIES FOR TRANSACTIONSTHAT ARE NOT MONETARY, BUT SOCIAL, IN VALUE42
  • 43. 09SOCIALINSIDE43
  • 44. REALISATION: THE VALUE OF SOCIAL MEDIAACTIVITY IS NOT LIMITED TO EXTERNAL AUDIENCES44
  • 45. COMPANIES USE SOCIAL NETWORKING TO FACILITATESHARING AND COLLABORATION ACROSS THE BUSINESS45
  • 46. TO DO: BE A COMPANY THAT IS SOCIAL,NOT JUST A BRAND THAT DOES SOCIAL46
  • 47. 10CRISIS AND OPPORTUNITYMANAGEMENT47
  • 48. REALITY: ‘SOCIAL WILDFIRE’ MEANS THAT BRANDSMUST PREPARE FOR VARIOUS SCENARIOS IN ADVANCE48
  • 49. CRISIS PLANNING AND REAL-TIME OPPORTUNITYMANAGEMENT RISE TO THE TOP OF THE SOCIAL AGENDA49!!
  • 50. TO DO: CHART OUT A SOCIAL MEDIA CRISIS RESPONSEPLAN AND IDENTIFY KEY PEOPLE AND PARTNERS50
  • 51. FUTURE FACTORS 20131.  SIMULTANEOUS SOCIAL TRANSMEDIA EXPERIENCES2.  COMMUNITIES vs PLATFORMS3.  MOBILE LIFE vs MOBILE PHONE4.  CONTENT TAPAS5.  COMMITMENTS vs CAMPAIGNS6.  SOCIALLY INTERACTIVE CUSTOMER SERVICE7.  SOCIAL BUYING8.  SOCIAL SHARING AS CURRENCY9.  SOCIAL INSIDE10. CRISIS AND OPPORTUNITY MANAGEMENT51
  • 52. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.IF YOU’D LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL SIMON KEMP ON +65 9146 5356, OREMAIL US AT SAYHELLO@WEARESOCIAL.SG.FIND OUT MORE AT WEARESOCIAL.SG.
  • 53. WE ARE SOCIAL@WEARESOCIALSG+65 9146 5356SAYHELLO@WEARESOCIAL.SGWEARESOCIAL.SG