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SOCIAL, DIGITAL
 AND MOBILE IN THE


MALDIVES
  we are social
   DECEMBER 2011
we are social
                FOR MORE INFO ON THIS REPORT, PLEASE
                CONTACT SIMON KEMP AT WE ARE SOCIAL:

                      SIMON.KEMP@WEARESOCIAL.SG
                      @WEARESOCIALSG
                      +65 9146 5356
                      DJESKI
                      HTTP://WEARESOCIAL.SG

we are social
MALDIVES


                            317,280                                                  35%                                 65%

                           TOTAL POPULATION                                        URBAN                                RURAL


                            107,460                                                       34 %
                             INTERNET USERS                                        INTERNET PENETRATION



                           114,320                                                         36 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                           465,824                                                                                   100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
FACEBOOK DEMOGRAPHICS IN THE MALDIVES
                      55-64:   65+:
          45-54:       1%      1%
           3%



                35--44:        13-17:
                 10%            13%

                                                                          FEMALE:
                                                                            40%
                                                 MALE:
                                                 60%
             25-34:                     18-24:
              36%                        36%




we are social                                            SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
                          HTTP://WEARESOCIAL.SG


we are social
SIMON KEMP    LAM CAI YU
               MANAGING DIRECTOR   ACCOUNT EXECUTIVE
                      @ESKIMON     @HICAIS
      SIMON.KEMP@WEARESOCIAL.SG    CAIYU.LAM@WEARESOCIAL.SG
           HTTP://WEARESOCIAL.SG   HTTP://WEARESOCIAL.SG


we are social

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We Are Social's Guide to Social, Digital and Mobile in The Maldives, Dec 2011

  • 1. SOCIAL, DIGITAL AND MOBILE IN THE MALDIVES we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 3. MALDIVES 317,280 35% 65% TOTAL POPULATION URBAN RURAL 107,460 34 % INTERNET USERS INTERNET PENETRATION 114,320 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 465,824 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. FACEBOOK DEMOGRAPHICS IN THE MALDIVES 55-64: 65+: 45-54: 1% 1% 3% 35--44: 13-17: 10% 13% FEMALE: 40% MALE: 60% 25-34: 18-24: 36% 36% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 5. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 6. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social