2. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
The effect of the Internet and the
influence of the “information‐generation”
o
on wholesalers and retailers
o esa e s a d eta e s

3. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Jeroen van der Geest
The RightClick software company

4. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
The RightClick software company
‐AAmsterdam
d
‐ Since 2001
‐ Software
‐ E‐business

5. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Awards
‐ 2004 Ri i S
2004 Rising Star
‐ 2007 Deloitte Fast 50
‐ 2008 Deloitte Fast 50
‐ 2008 Deloitte EMEA 500

6. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
E‐business software
‐AAttractive web shops
i b h
‐ Efficient supply chain integration
‐ Intelligent E‐marketing

7. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Missiion
Develop and deploy web shops to enable
D l dd l b h bl
our customers to increase efficiency,
lower costs, open new markets and
increase conversion.

8. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
USP’s
‐M k i d i
Marketing driven functionality
f i li
‐ What You See is What You Get
‐ Software as a Service (SAAS)
p
‐ Exceptional user friendlyy
‐ Easy integration

11. GROWTH
WHEN WILL
THE ECONOMY
FINALLY
GROW UP ?

12. EVOLUTION OF THE ECONOMY
1. Pre
2.
2 Collaborative
C ll b ti
3. Traditional
4. New
5. Digital

13. EVOLUTION OF THE ECONOMY: PRE ECONOMY

14. EVOLUTION OF THE ECONOMY: COLLABORATIVE ECONOMY

15. EVOLUTION OF THE ECONOMY : TRADITIONAL ECONOMY

16. EVOLUTION OF THE ECONOMY : NEW ECONOMY

17. EVOLUTION OF THE ECONOMY : DIGITAL ECONOMY

18. WEBARCHITECTS DEALER CONCEPT

19. EVOLUTION OF THE ECONOMY : SUPPLY CHAIN INTEGRATION

21. E‐COMMERCE 2009
“8,8 million (74%) of the Dutch
population shops online”
Source: CBS, De digitale economie 2009

22. E‐COMMERCE 2009

23. E‐COMMERCE 2009
“In 1999 the internet contributed 3%
to the total Dutch corporate revenue”
Source: CBS, De digitale economie 2009

24. E‐COMMERCE 2009
“In 2009 the annual corporate
revenue contribution through the
Internet increased to 12%
Internet increased to 12%”
Source: CBS, De digitale economie 2009

25. E‐COMMERCE 2009
“In 2009 the total on‐line, consumer
generated, turnover in The Netherlands
d i h h l d
added up to € 6.000.000.000”
Source: CBS, De digitale economie 2009

26. E‐COMMERCE 2009

27. E‐COMMERCE 2009
“23% of the Dutch consumers also
purchase furniture and household
appliances on line
appliances on‐line”
Source: CBS, De digitale economie 2009

28. E‐COMMERCE 2009

29. E‐COMMERCE 2009
“40% of the Dutch consumers
spent between € 100 and € 500
per order
per order”
Source: CBS, De digitale economie 2009

30. E‐COMMERCE 2009
“25% purchased more than € 500
per order
per order”
Source: CBS, De digitale economie 2009

31. E‐COMMERCE 2009
“The average ordervalue in 2009, in
The Netherlands, was € 429,00”
Source: CBS, De digitale economie 2009

33. MARKETING & ORIENTATION 2009
“87% of the Dutch Internet users, in
2009, searched for online
information before purchasing.
information before purchasing.
Source: CBS, De digitale economie 2009

34. MARKETING & ORIENTATION 2009
“Internet is the most important
source of information for todays
consumer.
consumer.”
Source: Blauw research, Multichannel Monitor 2009

35. MARKETING & ORIENTATION 2009
“Online orientation is an essential
part of the consumer’s decision
process.
process. “
Source: Blauw research, Multichannel Monitor 2009

36. MARKETING & ORIENTATION 2009
“A company without an on‐line
presence is not recognized nor found
by potential customers
by potential customers”
Source: CBS, De digitale economie 2009

38. MARKETING & ORIENTATION 2009
“A company that cannot be found by
“A company that cannot be found by
Google, does not exist”
Source: Jeroen van der Geest

40. MOBILE INTERNET 2009
“At the end of 2008, The total of
mobile phone subscriptions in
The Netherlands was 18,7 Million
The Netherlands was 18,7 Million”
Source: CBS, De digitale economie 2009

41. MOBILE INTERNET 2009
“30% of the Dutch population
spends 1 hour per day on mobile
internet
internet”
Source: CBS, De digitale economie 2009

42. MOBIEL INTERNET 2009

48. SOCIAL MEDIA
“Social media play an important role
in the online purchase process”
Source: Society for New Communications Research, Exploring the Link Between
Customer Care and Brand Reputation in the Age of Social Media
Customer Care and Brand Reputation in the Age of Social Media

49. SOCIAL MEDIA
“3/4 of the online consumers choose a
supplier based upon Internet reviews,
li b d i
experiences and other information”
Source: Society for New Communications Research, Exploring the Link Between
Customer Care and Brand Reputation in the Age of Social Media
Customer Care and Brand Reputation in the Age of Social Media

50. SOCIAL MEDIA
“81% of Internet users state that
blogs, price comparison and forums
influence customer service ratings.
influence customer service ratings ”
Source: Society for New Communications Research, Exploring the Link Between
Customer Care and Brand Reputation in the Age of Social Media
Customer Care and Brand Reputation in the Age of Social Media

51. SOCIAL MEDIA
“Only 33% believes that companies
really listen to the voice of the
consumer
consumer”
Source: Society for New Communications Research, Exploring the Link Between
Customer Care and Brand Reputation in the Age of Social Media

52. SOCIAL MEDIA
“An exceptional small part of the
online community determines the
public opinion
public opinion”
Source: Society for New Communications Research, Exploring the Link Between
Customer Care and Brand Reputation in the Age of Social Media
Customer Care and Brand Reputation in the Age of Social Media

53. SOCIAL MEDIA
“Social and community sites
influence 12% of the E‐shoppers to
purchase more than planned
purchase more than planned”
Source: Jupiter Research, US Retail Consumer Survey

54. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Questions ?

55. E‐BUSINESS / INTEGRATIE
www.rightclick.nl

56. RIGHTCLICK SOFTWARE COMPANY, JEROEN VAN DER GEEST
Thank you!