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Integrating Offline And Online Marketing Webinar

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Webbed Marketing

Amy Marshall, partner of Webbed Marketing, presents a free webinar on Integrating Offline And Online Marketing.

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Integrating Online and Traditional Marketing April 22, 2008 Amy Marshall
Historical Marketing ,[object Object],[object Object],Email Customer Sales Rep Print Direct Mail Marketing
Today’s Marketing Email Customer Review Print Blog Marketing Review Reader Reader Reader Reader Video Article ,[object Object],[object Object]
Why more is needed ,[object Object],[object Object],[object Object]
Importance of integrating online strategies ,[object Object],[object Object],[object Object],[object Object]
Benefits of an integrated strategy ,[object Object],[object Object],[object Object]
Social Media
Social Networks ,[object Object],[object Object]
Why Should I Care? Word of Mouth Marketing: $76 million in 2001 $981 million in 2006 Projected $3.7 billion by 2011
Social Marketing ,[object Object],[object Object]
Obstacles… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Scenario Corporate Communications Brand Awareness TV Ad Sales Teams Meet Qtrly Goals Product Demos Product Marketing Launch New Product Whitepaper-Brochure Campaign Mgrs Decide best medium for each of the goals Customer Receives Diluted Message
Return On Marketing Objectives (ROMO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multidimensional Marketing
Buying Process
Buying Process
 
 
 
 
Marketing Revolution Marketing 1.0 Marketing 2.0 Commercials Product placement Press releases Blog post Direct mail E-mail Push content Pull content (Search Engine Marketing) Collateral Video / podcast / vidcast Seminar Webinar / Virtual world (i.e Second Life) Mainstream media / Business generated content User generated content & product innovation Building websites Building communities / social networks
Case Study: Home Builder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? [email_address]

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Integrating Offline And Online Marketing Webinar

  • 1. Integrating Online and Traditional Marketing April 22, 2008 Amy Marshall
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9. Why Should I Care? Word of Mouth Marketing: $76 million in 2001 $981 million in 2006 Projected $3.7 billion by 2011
  • 10.
  • 11.
  • 12. Campaign Scenario Corporate Communications Brand Awareness TV Ad Sales Teams Meet Qtrly Goals Product Demos Product Marketing Launch New Product Whitepaper-Brochure Campaign Mgrs Decide best medium for each of the goals Customer Receives Diluted Message
  • 13.
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Marketing Revolution Marketing 1.0 Marketing 2.0 Commercials Product placement Press releases Blog post Direct mail E-mail Push content Pull content (Search Engine Marketing) Collateral Video / podcast / vidcast Seminar Webinar / Virtual world (i.e Second Life) Mainstream media / Business generated content User generated content & product innovation Building websites Building communities / social networks
  • 22.