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The Synergy Between Social and Search

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Webbed Marketing

The document discusses the blurring lines between search engines and social media and the strategy of owning both search and social media presence. It notes that Yahoo! and Bing are merging and that 37% of search traffic is up for grabs. It also discusses how Google is becoming both a search engine and social engine as it indexes more social media content. The rise of social media like Twitter is influencing search trends and search engines are incorporating more social media content into their results.

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Social Media and Search – Coming Together
Agenda ,[object Object],[object Object]
Yahoo! & Bing Merger ,[object Object],[object Object],[object Object]
Search Meeting Social ,[object Object],[object Object],[object Object],[object Object]
Owning Search and Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Blurring of Lines ,[object Object]
The Blurring of Lines ,[object Object]
The Blurring of Lines ,[object Object]
THE SYNERGY BETWEEN SOCIAL AND SEARCH
[object Object],Search Marketing Today
[object Object],Search Marketing Today
[object Object],Search Marketing Today
[object Object],Search Marketing Today
Three Big Search Changes ,[object Object],[object Object],[object Object]
Universal Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal Search
[object Object],[object Object],[object Object],[object Object],Rise of Social Media
[object Object],[object Object],Rise of Twitter Search
Social Media Influences Search ,[object Object],[object Object],[object Object]
The New Google
Search Influences Social Media ,[object Object],[object Object]
Social Content Should be Written with Search in Mind
Long-Tail of Search & Social Media ,[object Object],[object Object]
Targeted Search
Take Aways ,[object Object],[object Object],[object Object]

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The Synergy Between Social and Search