A beginning workshop for eMail Marketing.

1. Welcome to Email Marketing

2. What We’re Going To Do Discuss new rules for marketing = Book Reviews Learn to use email Marketing to reach, retain and communicate with customers Create an eMarketing account using Constant Contact Learn about the many facets, regulations and suggestions for marketing with email Plan an email campaign for your organization

4. Book Review: Email Marketing by the Num8ers “The new era of marketing is here, and it’s based on data, analysis and what people do rather than what they say”. “A new era of marketing is unfolding. Time to say No to what feels comfortable and Yes to the facts”. “A new era of marketing is based on principles, and relationships, metrics and analysis”.

5. Branding or Building Relationships? Print Radio TV Billboard Websites Direct Mail Banner Ads

6. What does Branding mean to you? “The most expensive aspect of marketing but the least measureable.” “Impressions” may help branding, but does branding build relationships? (unless in the few cases you are Google, Apple or Starbucks maybe)

7. Why Email Marketing? Fast, easy and inexpensive. In-house or outsourced. Interactive. Data driven. Size and budget don’t matter – little business can compete with (and appear) as big business.

8. What can you do with Email Marketing? Keep in touch Interact Tell a story Introduce an idea I’tstrackable, cost-effective Can get quick response