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3 E model
1. Modeling Web Feature Usage in China
presented by
Xu Xiaoge, Ph.D.
Assistant Professor
Division of Journalism and Publishing
Wee Kim Wee School of Communication and Information
May 22, 2007
8. Applying the Model: The Influence of Environment
Social Factor:
Internet users not correlated with web feature usage
Economic Factor:
GDP not correlated with web feature usage
Cultural Factor:
“if they have it, we will have it” mentality
Political Factor:
Fear: engagement and empowerment = chaos?
10. Thank you!
presented by
Xu Xiaoge, Ph.D.
Assistant Professor
Division of Journalism and Publishing
Wee Kim Wee School of Communication and Information
May 22, 2007