5. •Start a fire
•Make mayonnaise
•Escape a straight jacket
•Create animated gifs
•Learn Italian
•Basic electronics
•Play guitar
•Make beer or spirits
•Perform the Heimlich
•Make jewelry
•Throw a football
•Garden
HERE ARE THINGS I’VE HEARD:
8. •Laziness
•Afraid to dislocate shoulder
•Can’t retain new information
•Too busy
•Requires someone to show me how
•Can’t find resources
•Don’t have the tools (Photoshop)
•Money
•Don’t know where to start
•Afraid to fail
•Time
WHY HAVEN’T YOU
LEARNED IT YET?
10. “I need to be taught. I
don't learn well from books
unless I'm furthering
knowledge that's already in
my brain. So if I didn't have
someone literally teaching
me step-by-step, I never
would learn.”
11. “I need someone to
find a class and say it
happens at this time,
for this long and it
costs this much
and I would be in.”
12. “I need [help/support] to find
[a resource] at [a date], for
[length of time] for
[monetary value] and I’m
[confirmation exclamation]!”
13. “Jenn told me about a
Girl Develop It Class
on June 6th, for 4
hours for 80 bucks
and I’m totes in!”
19. “It will show you how to use simple,
inexpensive tools to make web pages
that shine: pages that look great,
load fast, connect to each other
in intuitive ways, and above all
CONVEY SOMETHING WORTHWHILE
to your chosen audience.
Because it's not about dancing baloney
and flashing lights, it's about
COMMUNICATION AND SHARING.
This is our medium – perhaps the most
open and democratic medium the
world has yet known.
IT BEHOOVES US TO USE IT WELL.”
38. “I took a Dreamweaver class. I
loved every minute of it. I FELT
SMART while I was learning it ...
and IT FELT MAGICAL TO
WRITE CODE and it produced a
website!
I used to like to practice writing
different things and then
viewing what those different
things produce.”
46. CODE EMPOWERMENT
• Format your content
• Make small updates to styles and text
without having to hire a development firm
• Share common language/jargon/terms to
ensure a proper outcome
50. <div class="split-alt">
!
! <!-- FIRST GREY MAJOR HEADLINE WITHIN TAB CONTENT SECTION: Edit this <h4> line to updated the grey major headline text
within the content area -->
! <h4 class="kappa">Featured:</h4>
! ! !
! ! !
! <div class="node first">
! !
! ! <ul class="summary">
<li>
<a href="http://www.visitphilly.com/articles/philadelphia/top-summer-festivals-in-philadelphia/"><img src="http://
photos.visitphilly.com/spring-festivals-philadelphia-200vp.jpg" alt="couple" width="115" height="115" /></a>
<h5 class="delta">Top Summer Festivals</h5>
<h6 class="zeta"><a href="http://www.visitphilly.com/articles/philadelphia/top-summer-festivals-in-
philadelphia/">Time to Celebrate</a></h6>
<p>Celebrate the summer season with our top fireworks, concerts, festivals and more.<a class="more" href="http://
www.visitphilly.com/articles/philadelphia/top-summer-festivals-in-philadelphia/">More</a></p>
</li>
<li>
<a href="http://withart.visitphilly.com/"><img src="http://c468732.r32.cf0.rackcdn.com/barnes-foundation-ext-
crane-200.jpg" alt="Benjamin Franklin Parkway" width="115" height="115" /></a>
<h5 class="delta">With Art Philadelphia™</h5>
<h6 class="zeta"><a href="http://withart.visitphilly.com/">Curate Your Own Experience</a></h6>
<p>Visit With Art Philadelphia™ to discover the city's unparalleled visual arts, museums and more.<a class="more"
href="http://withart.visitphilly.com/">More</a></p>
</li>
<li>
<a href="http://www.visitphilly.com/museums-attractions/philadelphia/benjamin-franklin-museum/"> <img src="http://
photos.visitphilly.com/franklin-ghost-house-200.jpg" alt="Franklin" width="115" height="115" /></a>
<h5 class="delta">Benjamin Franklin Museum</h5>
<h6 class="zeta"><a href="http://www.visitphilly.com/museums-attractions/philadelphia/benjamin-franklin-
museum/">Reopening August 24</a></h6>
<p>Newly revitalized museum dedicated to the life and legacy of Philadelphia’s Renaissance man.<a class="more"
href="http://www.visitphilly.com/museums-attractions/philadelphia/benjamin-franklin-museum/">More</a></p>
</li>
<li>
<a href="http://www.visitphilly.com/philadelphia-neighborhoods/"><img src="http://photos.visitphilly.com/baltimore-
avenue-university-city-200vp.jpg" alt="Neighborhoods" width="115" height="115" /></a>
<h5 class="delta">Explore Philadelphia Neighborhoods</h5>
<h6 class="zeta"><a href="http://www.visitphilly.com/philadelphia-neighborhoods/">Go one more block</a></h6>
<p>Discover amazing restaurants, arts, shopping, events, nightlife and more in Philly's neighborhoods.<a class="more"
href="http://www.visitphilly.com/philadelphia-neighborhoods/">More</a></p>
</li>
<li>
<a href="http://www.visitphilly.com/campaign/withlove/"><img src="http://
c0468822.cdn.cloudfiles.rackspacecloud.com/with-love-philadelphia-xoxo-logo-120.jpg" alt="" width="115" height="115" /></a>
51.
52.
53.
54.
55. “I have developers that code
for me already.”
- Your Local Information Architect
69. “This website is broken.”
- Everyone, everywhere, at one time or another
70.
71.
72.
73.
74.
75.
76. THERE’S NO SHORTAGE OF REASONS
THAT PEOPLE WANT TO LEARN CSS
•Edit blogging themes
•Customize your MySpace page
•Bulletin Board posts
•Portfolio sites
•Try out web fonts
•Further careers
•Help inform web design decisions
•Control appearance of content
•Communicate with clients about their website
•Learn something new
77. THIS IS SNOOP DOGG AND HE WANTS
YOU TO LEARN TO CODE
106. SOME PEOPLE DID NOT THINK THIS
WAS A GOOD IDEA
•Underestimates time it takes to learn code
•There's no help with definitions or concepts
•There's no help at all
•Badges aren’t enough incentive
•Boring content
•No use case for lessons learned
•A tool seeking a problem
•Reciting code, not understanding code
•Unnecessary skill
•Implies that there's a thin, easily permeable
membrane between learning to program and
getting paid to program professionally
118. W3FOOLS.COM
BAD EDUCATION HURTS.
1.BEING BADLY EDUCATED HAMPERS YOUR
ABILITY TO SCORE A GOOD JOB.
2.INACCURATE REFERENCES SLOW
DEVELOPMENT AND CAUSE COSTLY QA LOOPS.
3.LEARNING KEY WEB DEVELOPMENT IDIOMS
SLOWLY OR INCORRECTLY PUTS YOU YEARS
BEHIND YOUR OWN COLLEAGUES.
120. I've worked my way through
all the "Getting Started with
Programming" lessons and
I've even tackled the
Intermediate Javascript
course. I've got badges. I've
earned achievements. And I
don't know shit.
http://www.hackeducation.com/2011/10/28/codecademy-and-the-future-of-not-learning-to-code/
- Audrey Watters
123. PROBLEM-BASED LEARNING
In a problem-based learning (PBL) model, students
engage complex, challenging problems and
collaboratively work toward their resolution.
PBL is about students connecting
disciplinary knowledge to real-world
problems—the motivation to
solve a problem becomes
the motivation to learn.
124. “My biggest barrier was that I
didn't know where to start. I
read articles, did tutorials, and
watched videos, but I wasn't
sure of what I should focus on,
so I felt like I wasn't
progressing
It was incredibly valuable
having a curriculum to follow.”
- Yesenia Perez-Cruz
135. GET PEOPLE INVOLVED
Adults often learn or remember the following
after one month:
• 10% of what they read.
• 20% of what they hear.
• 30% of what they see.
• 50% of what they see and hear.
• 70% of what they say.
• 90% of what they do and say.
“How People Learn”
http://www.extension.umn.edu/distribution/familydevelopment/components/08503p13-14.pdf
