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learning to love
humans
emotional interface design
   I come in peace.
change
less private
Scanning network for
                         p2p companionship.
Eat my lead, sucker.




                       needs
Maslow
self-
 actualization


   esteem


love/belonging


    safety


physiological
humans          self-
need this    actualization
  stuff

               esteem


            love/belonging


                safety


            physiological
from
computers
pleasurable




  usable


 reliable


functional
humans need
  this stuff


               pleasurable




                 usable


                reliable


               functional
pleasurable




  usable


 reliable


functional
missing
          pleasurable




            usable


           reliable


          functional
the bar
 is low
usable
  =
edible
usable
  =
edible
photo credit freezelight
photo credit morberg
usable
pleasurable
personality
a platform
for emotion
products are
 people too
My operating system is
  designed to serve humans.




       Aim for the crotch boys.




                          Roger that.




firmware
gestalt
contrast
cost / benefit
good for me?
bad for me?
photo credit Hamed Saber
example of poor
contrast in a web page
   http://passfail.squarespace.com/

                                  http://passfail.squarespace.com/
Experiencing thermal increase
       in thoracic region.




emotion
photo credit D. Norwood
photo credit David Clow
emotional design principle
People will forgive shortcomings,
follow your lead, and sing your
praises if you reward them with
positive emotion.
photo credit Simon Davison
we see
ourselves
personality
  invites
 empathy
“ I adore the way their
  apps look and sound. ”
            - John Gruber, DaringFireball.net
“ A fantastic, fun, and
functional interface on a
  seriously great app. ”
                  - 148apps.com
“ We did want our users to have an
 emotional connection to our apps.
 Most people don't have a love/joy for
 software like geeks do. ”
                   - Mark Jardine, TapBots Designer
“ I really *LOVE* the singing bird
  when you send a tweet. Twitter is
  fun all of a sudden! ”
                          - @thetalldesigner
“ Confession: sometimes I make too
 long Feathers-tweets just to watch
 the bird turn red. ”
                             - @evbjone
“ Before your application can create
 an emotional relationship with the
 user it must get the basics right. The
 emotional relationship, the delight,
 is what you layer on top of this base
 usability and technical competency. ”
                    - Aral Balkan, designer of Feathers
The inspiration for our color p
corporate gray to brand their
windowless office and so we i

My goal was to design Wufoo
excellent at what it does, it wa
“   The inspiration for our color palette did
    come from our competitors. It was really
    depressing to see so much software
    designed to remind people they’re making
    databases in a windowless office and so we
    immediately knew we wanted to go in the
                      ”
    opposite direction.
                               - Kevin Hale, Wufoo
treats
“   Oh MailChimp monkey. Just as I get
    frustrated w/ wrangling email
    addresses, you’re there w/ your
    little witticisms to cheer me up.
                                   ”
                                 - @p_girl
conditioning
photo credit crash-candy
“ Whoa, I just logged into MailChimp
 and the little monkey in the corner
 says "hey Kate, new haircut? !Muy
 guapo!" how do they know?! ”
                               - @katemiss
discovery
discovery
http://photojojo.com/
Does this armor make my   Affirmative.
    ports look big?




                     doubts
skeptics
“ Trust was the most critical barrier
  for us to overcome with potential
  users. It was an uphill battle raising
  venture capital because investors
  simply didn't think people would
  ever share bank credentials. ”
                                 - Jason Putorti
“ Trust is a gut feeling more than a
  rational process, and visual design
  affects emotions in a very powerful
  way, perhaps more than any other
  stimuli. ”
                                - Jason Putorti
You will comply or be
          destroyed.




forgiveness
photo credit 1978seymour
photo credit kahala
photo credit theunabonger
             1978seymour
emotional
collateral
Four is too many.




                    limits
attention
 is finite
gestalt
 fails
Occam’s
 razor
“ Attractive things make people feel
  good, which in turn makes them
  think more creatively. How does
  that make something easier to use?
  Simple, by making it easier for
  people to find solutions to the
  problems they encounter. ”
                             - Donald Norman
Too many records to process.
    Entering sleep mode.




        lazy
least
resistance
bribery
Inserting anal probe.
This won’t hurt a bit.




            risk
party
poopers
0.007%
 - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
 - Traffic tripled on the first few days of the hunt.
 - Facebook fans grew from < 600 to over 2300. 



people poop
 - Twitter followers went from ~1000 to over 1700. 
 - It generated 41 threads in our forums with 3700+ posts and ~55,000 views




 on parties
progressively
  enhance
pleasurable




  usable


 reliable


functional
start small
600%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300. 
- Twitter followers went from ~1000 to over 1700. 
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views



page views
300%
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
- Traffic tripled on the first few days of the hunt.
- Facebook fans grew from < 600 to over 2300. 
- Twitter followers went from ~1000 to over 1700. 
- It generated 41 threads in our forums with 3700+ posts and ~55,000 views



           traffic
217%
  - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
  - Traffic tripled on the first few days of the hunt.
  - Facebook fans grew from < 600 to over 2300. 
  - Twitter followers went from ~1000 to over 1700. 
  - It generated 41 threads in our forums with 3700+ posts and ~55,000 views



Facebook Fans
170%
   - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
   - Traffic tripled on the first few days of the hunt.
   - Facebook fans grew from < 600 to over 2300. 
   - Twitter followers went from ~1000 to over 1700. 
   - It generated 41 threads in our forums with 3700+ posts and ~55,000 views



Twitter Followers
+   3,700
    - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300. 
    - Twitter followers went from ~1000 to over 1700. 
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views




posts in forum
“ Just can’t let it go. Into my third day
  now. Ashamed of how many hours
  I’ve spent. ”
                           - Paintbrush, forum user
“ So pleased to have found this
  software. I’ve wanted it for a while
  and was saving up. Now I can treat
  myself to some of the other
  software I’ve been trying during my
  5 hour egg hunt. ”
                      - Jane Hasseldon, Facebook fan
have we
changed?
more
human
I have special feelings
for you.                  Assume cuddle
                          formation.




              thanks
@aarron
AarronWalter.com
@aarron
AarronWalter.com

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