This document provides an overview of gamification and outlines six steps to implement gamification. It discusses setting goals for gamification, determining if gamification makes sense, defining the target group, finding intrinsic motivations and using external rewards to support them, employing common game elements, and measuring results. The overall purpose is to teach the basics of gamification and provide a framework to gamify a project like an online teahouse.

1. Gamification 101
Jan Vlček
@vlki

3. YOU HAVE COME TO SEE
PRESENTATION, CONGRATS!
GAMIFICATOR
LEVEL 1

4. YOU HAVE JUST EARNED
A BADGE, HERE’S ANOTHER ONE!
BADGEMASTER
LEVEL 1

5. Let’s start with
gamification!

6. 1. YOU SHOULD
HAVE A GOAL.

7. INCREASE WEB
TRAFFIC
Such AS ... INCReASE LOYALTY
INCReASE SALES
OF SPECIFIC PRODUCT

8. 2. DOES IT MAKE
SENSE FOR YOU?

9. CIRCLES OF MARKETING
BY SETH GODIN

10. MASlOW PYRAMID
OF WEBDESIGN

11. MASLOW PYRAMID
HIERARCHY OF NEEDS

13. GAMIFICATION

15. FOR B2C

16. 2. DOES IT MAKE
SENSE FOR YOU?

17. 3. DEFINE
TARGET GROUP

18. MEN vs. WOMEN
AGE

19. PLAYERS BY BARTLE
ACHIEVERS EXPLORERS
KILLERS SOCIALIZERS

20. KIM’s SOCIAL VERBS
EXPRESS EXPLORE
COMPETE COLLABORATE

22. MODCLOTH

24. 4. FIND INTRISTIC
MOTIVATIONS

25. ... AND CHOOSE
EXTERNAL TO
SUPPORT THEM

26. 5. USE GAME
ELEMENTS.

27. Combos
Achievements Ownership
Community
Appointments Points
Collaboration
Behavioral Progression
Countdown
Momentum Quests
Epic Meaning
Blissful Reward
Free Lunch
Productivity Schedules
Infinite
Bonuses Status
Gameplay
Cascading Urgent
Levels
Information Optimism
Loss Aversion
Theory Virality
Lottery

28. DEPENDS ON
WAY OF ENGAGEMENT

29. TEACH SOMETHING
KEEP IN LOOP

30. TEACH SOMETHING

32. KEEP IN LOOP

34. 6. PROFIT!
AND MEASURE

35. OuR PROJECT:
TEAHOUSE

37. THANKS!
Jan Vlček
@vlki