The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Social Consumer: Cashing in on the social graph - MaRS Market Insights
2. 2
Janice Diner
Social Marketing Technology
Social Sales Incentive and Training Platform
Advisor & Client
@janicediner • www.horizon-studios.com
3. 3
Social Commerce Opportunity
$30 Billion Opportunity 2015
Social
Commerce
Opportunity $30 B
+ 600%
- Booz Allen
$5 Billion Opportunity 2011
2011 2015
Booz Allen forecasts that today the social commerce opportunity is worth
$5 Billion and by 2015 it will be worth $30 Billion (a 600% increase!).
4. 4
The social consumer is a new breed of
engaged and informed consumer
They are researching,
we talk about what we buy
chatting, booking, sharing,
blogging, Facebooking,
tweeting every aspect of
their lives and buying
before
we buy
while
experience with their friends
online, on mobile devices
we buy
after
we buy
and in multiple Social
Networks
5. 5
The numbers tell the story, a lot of time is spent on Social Networks
11,092,299 40,491,000 29,153,439 11,399,103 34,345,293
845+ million people share 4 B pieces of content daily
25,416,893 1,408,654 23,223,582 8,363,218 2,403,085
13,372,043 1,357,761 7,830,495 3,761,377 8,352,658
6. 6
Shopping is social!"
Social commerce needs "
to actually be social ...."
"
7. 7
Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.
8. Merchants
of
‘Social’
Six Ontario-based
companies driving the
growth of
social commerce.
www.marsdd.com/reports
9. 9
The Social Consumer: Cashing in on the social graph
Peter Sheldon Senior Simon Chong
Analyst Forrester Managing Director
Research Georgian Partners
Marianne Hamilton David Man, Chief
Director of Marketing Technology Officer Simply
Motorola Mobility Canada Good Technologies