Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.” Matt Thompson discusses social technology with regard to advocacy and social movements. Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy. Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.

2. BEST
PRACTICES
IN
SOCIAL
TECHNOLOGY
FOR
FUNDRAISING
Kirs%n
Beardsley,
CanadaHelps

3. Social
technology
isn’t
just
another
channel

4. TradiEonal
charitable
model
is
changing
(thank
goodness!)

7. Build
relaEonships

8. The
rule
of
thirds

9. Be
real

11. Transparency

12. Storytelling

16. Encourage
ParEcipaEon
&
AcEon

17. Peer-­‐to-­‐Peer

18. Measure
What
MaRers

20. Let
Go!