Bootstrapping is the act of building your business from your own funds and revenue from customers, instead of raising money from outsiders such as angels and venture capitalists. This is the method that most start-up companies use to build their ventures. In this lecture, learn the pros and cons of bootstrapping, how to ensure your investment is protected and how to make smart decisions about where to invest money in your company. http://www.marsdd.com/events/details/bootstrapping-2011/

2. bootstrapping
MaRS
Discovery
District
April
4,
2012
Charles
Plant

3. what
do
these
companies
have
in
common?
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3

4.
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4

5. what
is
bootstrapping?
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5

6. why
would
you
want
to?
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6

7. the
best
companies
ever
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7

8. some
facts
about
VCs
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8

9. research
in
moKon
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9

10. before
you
start
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10

11. line
up
credit
ahead
of
Kme
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11

12. find
a
mentor
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12

13. pick
the
right
business
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13

14. geNng
going
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14

15. find
the
pain
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15

16. simple
business
plan
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16

17. earn
some
consulKng
revenue
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17

18. start
building
your
product
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18

19. ramping
up
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19

20. leverage
relaKonships
-­‐
microsoP
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20

21. find
the
fox
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21

22. look
for
service
opportuniKes
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22

23. solve
a
problem
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23

24. low
hanging
fruit
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24

25. land
a
sale
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25

26. you
will
need
credibility
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26

27. meeKng
big
compeKtors
head
on
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27

28. get
some
revenue
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28

29. low
overhead
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29

30. keep
costs
variable
low
fixed
costs
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30

31. find
employees
who
will
share
the
risk
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31

32. leverage
suppliers
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32

33. build
a
product
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33

34. figure
out
your
business
model
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34

35. do
it
again,
and
again
and
again
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35

36. and
then
what
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36

37. once
you
have
• products
• reference accounts
• a working business model
• the right people
• exponential growth
you
should
go
out
and
raise
money
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37

38. quesKons?
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38

39.
marsdd.com/ent101-webcasts or marsdd.com/ent101/online Slide
39