Interested in learning more about entrepreneurship? Looking to start a new venture? Look no further! Entrepreneurship 101 is a free, non-credit introductory course about entrepreneurship offered by MaRS. Over 29 weeks, Entrepreneurship 101 takes you through all the steps of building a successful business. In this lecture, get a sense of the scope of the course and how it applies to your start-up. Future lecture topics include financing, business modelling, defining markets, hiring teams, protecting intellectual property and raising capital. Part of the MaRS Entrepreneurship 101 Series - Presented by Tony Redpath and Keri Damen More, including session video: http://www.marsdd.com/events/details.html?uuid=df2648aa-c50c-4c4b-9a61-66101151c9bd

3. Agenda
I. About MaRS
II. What is entrepreneurship?
III. Entrepreneurship 101 Overview
IV. Up-Start! Competition
V. Online Resources
VI. Communications
VII. Questions
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4. I. What does MaRS do?
 MaRS connects science, business and capital to improve
the efficiency and output of the commercialization
process.
 The
MaRS community is built through co-location,
catalytic programs and services, and structured
networks.
 The MaRS Centre anchors a larger MaRS community.
 MaRS
is focused on building the next generation of
Canadian companies.
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5. Resources for Entrepreneurs
 Advisory Services – business services
 Incubator – in the MaRS Centre
 Market Intelligence – research for entrepreneurs
 Education – events and online resources
 Networks – events and connections
 Capital – Investment Accelerator Fund (IAF)
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6. MaRS Advisory Services
Health | ICT | CleanTech | Social
Intellectual Property Strategic Partnerships Marketing & Sales
Financing Due Diligence Strategy and Business Planning
Market/Competitive Intelligence Human Resources and Talent Management
Product Development and Marketing Legal Corporate Governance
Operations and Process Customer Relationship Management
Financial Management, Accounting, Tax
MaRS
| EIRs | Volunteers
Advisory
Services Slide 6
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7. Entrepreneurship Education
CIBC Presents
Entrepreneurship 101
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8. Who is the Ent 101 team?
 Dr. Tony Redpath, Vice President, Partner Programs
 Keri Damen, Director, Entrepreneurship Education
 The speakers
 The MaRS team
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9. II. What is Entrepreneurship?
An Entrepreneur:
 one who undertakes
A Social Entrepreneur:
 Recognizes a social problem and uses entrepreneurial
principles to organize, create, and manage a venture to
make social change
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10. Capabilities of Entrepreneurs
Entrepreneurs possess five capabilities (from Five Minds for the
Entrepreneurial Future):
1. Opportunity Recognizing Mind – adroit at recognizing
potential economic opportunities
2. Designing Mind – integrate many different elements to design
products, services, companies
3. Risk Managing Mind – identify risks in advance, take
calculated ones
4. Resilient Mind – can handle ambiguity; able to face and learn
from failure
5. Effectuating Mind – are action-oriented, course correct
business model based on experience
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11. Can Entrepreneurship be Learned?
“Most of what you hear about entrepreneurship is all
wrong. It’s not magic; it’s not mysterious; and it has
nothing to do with genes. It’s a discipline and, like any
discipline, it can be learned.”
-Peter Drucker, Innovation and Entrepreneurship
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12. How can this course help
entrepreneurs like you?
We can’t create entrepreneurs – that desire is
something that has to come from you.
What we can do is give you some tools that
will help you harness and direct your
entrepreneurial drive.
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13. III. Entrepreneurship 101 Overview
 Course primarily aimed at two groups:
1. science/engineering/medical researchers and others
building technology companies either in a university or
hospital lab or in the private sector
2. social entrepreneurs
 Butthe content will help others looking to start a
business too
 Thecourse will be of greater value if you have a
business/social case (idea?) in mind
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14. Course Outline
 30-session
weekly lecture series for aspiring
entrepreneurs featuring the key topics related to starting
and growing a business
 ‘LivedIt Lectures’ feature celebrated entrepreneurs and
their success stories
 ‘Meet
the Entrepreneurs’ events are sector-specific
panel sessions with start-up entrepreneurs
 ‘Up-Start!
Competition’ recognizes and rewards
promising entrepreneurs
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15. Lecture Topic Areas
1. Strategy
2. Marketing (Customer)
3. Product
4. Finance
5. HR (People)
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16. Strategy Topics
 Different Types of Entrepreneurship – Oct 6th
 Basic Nuts and Bolts of Building a Business – Oct 20th
 Business Communication Tools – Feb 16th
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17. Marketing Topics
 Intro to Marketing – Oct 27th
 Market Analysis – Jan 12th
 Value Proposition – Dec 8th
 Marketing Communications – Feb 23rd
 Sales – Mar 9th
 Distribution – Mar 16th
 Go-to-Market Strategy – Mar 23rd
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18. Product Topics
 Product Development – Nov 10th
 IP Management – Jan 19th
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19. Finance (Money)
 Building a Business Model – Nov 17th
 Financial Planning – Jan 26th
 Bootstrapping – Apr 6th
 Raising Money – Apr 13th
 Terms of Investments – Apr 20th
 The Pitch – Apr 27th
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20. HR (People) Topics
 Governance – Dec 1st
 Recruiting – Feb 9th
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21. Lived It Lectures
 Inspiring lectures from successful entrepreneurs
 Pastspeakers have included Harry Rosen, Michael McCain
and Bob Deluce from Porter Airlines (videos available
online)
 Lived It Lectures in each sector:
-Oct 13th (ICE) – Mike McDerment, FreshBooks
-Nov 24th (Social Innovation) - TBD
-Jan 5th (Life Sciences) – TBD
-Mar 2nd (Cleantech) - TBD
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22. Meet the Entrepreneurs
 Panelsessions with start-up entrepreneurs covering some
of the challenges and opportunities in each sector
 Networking opportunity afterwards to meet entrepreneurs
in each sector
 Meet the Entrepreneurs events:
-Nov 3rd - ICE
-Dec 15th - Social Innovation
-Feb 2nd - Life Sciences
-Mar 30thd – Cleantech
 Meet the Entrepreneurs video series
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23. Course Certificates
 MaRS is not a degree granting institution – but in
previous years we have had numerous requests for
Certificates of Participation
 Certificatesare available to those who have attended at
least 20 of the 30 lectures
 Attendance is recorded by signing in to each lecture
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24. IV. The Up-Start! Competition
 The
Up-Start! Competition is a business pitch
competition open to participants of the course
 10individuals (or teams) will be selected to give a 10
minute presentation to a panel of VCs
 Stage 1: Apply for the competition in early February
 Stage 2: Selected participants work with MaRS Advisors
on pitch
 Stage 3: Competition in May
 Prize of $10,000 to winner
 People’s Choice Winner
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25. Up-Start! Competition Eligibility
 Participants
must be registered in Entrepreneurship 101
and have attended at least 20 lectures
 Can be a business that you wish to implement or have
already started
 Entrants
must have received no more than $100K
investment money and earned no more than $100K in
cumulative revenue since their inception
 Eligible
businesses must fall into one of four categories:
ICT (ICE), cleantech, social ventures, or life sciences
 See http://www.marsdd.com/events/ent101-upstart for
full competition information.
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26. Past Winners
 Shape
Collage (2010) – automatic photo collage maker
www.shapecollage.com
 Dreamcube (2009) – working with Apple on developing
the hardware portion of their UiRemote (remote for the
iPhone and iPod Touch)
 CognoVision (2nd in 2008)- Intel and Microsoft working
toward a standards-based, interactive digital signage
future and their prototype—which changes screen content
in real time based on face detection and tracking
technology—is powered by CognoVision’s technology
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27. V. Online Resources
 The
Entrepreneur’s Toolkit contains hundreds of
resources for entrepreneurs including articles, workbooks,
and videos:
www.marsdd.com/entrepreneurs-toolkit.html
 Entrepreneurship 101 Online includes the lecture
video and slides and additional articles, workbooks and
case studies of interest:
www.marsdd.com/entrepreneurs-toolkit/e101-curriculum.html
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28. VI. Communications
 Upcominglecture info will be emailed to all attendees
who have registered through the website.
 Lecture
order and speakers may change –see
www.marsdd.com/ent101 for latest schedule.
 Join our Facebook Group.
 Weekly Ent 101 blog at www.marsdd.com/blog/. Email
us if you are interested in telling your entrepreneurial
journey via the Entrepreneurship 101 blogs.
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29. What’s Coming Up
 Oct
6th: “Different Types of Entrepreneurship” with
Tony Redpath and Allyson Hewitt
 Oct13th: “Lived It Lecture” with Mike McDerment from
FreshBooks
 Oct
20th: “Basic Nuts and Bolts of Building a
Business” with Tony Redpath
 Oct
26th: Best Practices workshop session on “How to
Draft a Patent” with Ogilvy Renault
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30. VII. Questions?
Contact us at
entrepreneurship101@marsdd.com
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