Part of the MaRS Entrepreneurship 101 Event Series Building a business model Thinking carefully about economics and business strategy can make the difference between having great technology versus having a great company. While MBAs can be famously dim-witted, scientists and engineers can be famously stubborn and insensitive to market forces. We’ll discuss the most common commercialization traps that befall otherwise “way smart” inventors. Speaker: Ajay Agrawal Ajay is the Peter Munk Professor of Entrepreneurship at the Rotman School of Management. Download the audio presentation and post questions on the MaRS blog: http://blog.marsdd.com/2006/11/22/entrepreneurship-101-creating-value-capturing-value/

1. Technology Entrepreneurship: Creating Versus Capturing Value Presentation to “Entrepreneurship 101” MaRS, November 21, 2006 Ajay Agrawal Rotman School of Management

2. Why NOT raise venture capital?

3. Why NOT file for patent protection?

4. Why NOT build and sell your product?