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Techies are from Venus, Salespeople are from Mars

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MaRS Discovery District
MaRS Discovery District

\"Strategies for effective communication in a start-up environment\" by Lance Laking, CEO of BTI Photonics Part of the MaRS CIBC Presents Entrepreneurship 101 Series. For more information, including webcast, see: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/techteams-20080409.html

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Techies are from Venus, Salespeople are from Mars: Strategies for effective communication in a start-up environment Lance Laking, CEO April 3, 2008
Outline  Set the stage - the BTI context  Culture communication style  Fostering teamwork  Challenges  Compensation / incentive programs  Q 3
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars
Techies are from Venus, Salespeople are from Mars

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  • 1. Techies are from Venus, Salespeople are from Mars: Strategies for effective communication in a start-up environment Lance Laking, CEO April 3, 2008
  • 2. Outline  Set the stage - the BTI context  Culture communication style  Fostering teamwork  Challenges  Compensation / incentive programs  Q 3