12. Internet Datacenter Model Data Center Operations Core Infrastructure Real Estate Network Transport Business Models Internet Service Models Content & Support Dependence Relationship Increased Value
13. Internet Datacenter Model Example Data Center Operations Core Infrastructure Real Estate Transport Mkt: UA WCom Level3 AtlMedia... Transit Mkt: C&W Nacamar TeleGlobe AT&T... Value Dependence CP/e*/ASP/Support: BMA IBM Schwab Yahoo! Akamai Site Smith
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16. Scaling of the Real Estate Model # Sq. Ft. Premium Real Estate Market (Tokyo, NYC,…) Real Estate Market (everywhere else) $/sq. ft.
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23. HVAC Scaling Direct Expansion Air Cooled Chilled Water System HVAC Cost # Racks $1,000/ton $478/ton $250/ton HVAC System Cost: Economies of Scale DX Systems: 25-300 tons of Cooling ~ 10K sq ft or ~150-200 racks