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Discover Microblogging                                                        By Derek Moore




Discover Microblogging - How to make
effective & educational use of Microblogs
(Final Draft)
Introduction
                   Microblogging (the act of broadcasting short, real-time messages) allows
                   people to express themselves in new ways. It offers people a new
                   communication channel to broadcast and share updates about what they
                   are reading, thinking, experiencing, watching and doing. Educationalists
                   that choose to incorporate Microblogs into their courses could refocus
                   Microblogging as a peer to peer learning activity and use this tool to

                         •   share information

                         •   build community and foster collaboration and,

                         •   encourage reflection.

                   This fact sheet is intended to introduce the concept of microblogging, the
                   two main platforms (Facebook and Twitter) and “poke” academics,
                   teachers and other professionals into thinking about how they could use
                   a subset of social media to assist post graduate or part time students
                   become co-contributions to their own knowledge instead of passive
                   consumers of information.




                                                                              By Derek Moore
                                                                                 Weblearning
                                                                             23 October 2009
                                             -1-
Discover Microblogging                           By Derek Moore


                               http://www.twitter.com/weblearning




                                                    Weblearning
                                                23 October 2009
                         -2-
Discover Microblogging                                                             By Derek Moore




Introduction

                     Short, real-time messages are becoming an increasingly popular and
                     socially acceptable means of information exchange in South Africa and
                     out changing information landscape calls us to consider whether this
                     medium has educative possibilities. Half of the ten most popular sites in
                     South Africa 1 them are social in nature. “South Africa has become the
                     10th largest user of Twitter in the world, while the country has the most
                     Facebook users on the continent, even surpassing Egypt.2”

                     Microblogging - as these short, real-time messages are known - is a
                     communication practice that has the potential to enhance communication
                     and information sharing. Twitter and Facebook are two of the more
                     popular applications that support Microblogging. Over the past few years
                     these technologies (and others like Mixit) have become popular amongst
                     a wide demographic as a means of public, social information exchange
                     and as a medium for collaboration and communication on a range of
                     desktop and mobile platforms. It’s possible that some of your class
                     member(s) have already commented on assignments, their
                     lecturer/educator or their feelings about… on the microblogging platform
                     they use. This exchange can be two way conversation, if teachers agree
                     to participate in the tête-à-tête and enter into the technological “life
                     worlds” of their students.



Meet Facebook

                     Facebook (Wikipedia) is a global social networking site …that allows
                     users to add friends, send them messages, update their personal profiles
                     to notify friends about themselves and interact, using a number of
                     integrated features similar to email, instant messaging, image and video
                     sharing, etc.3 Although Facebook initially had a college demographic, it
                     now appeals to people looking to reconnect with old friends and family
                     members or find new friends online. Additionally, Facebook users can
                     join networks organized by city, workplace, school, and region.



1
  http://www.alexa.com/topsites/countries/ZA
2
  IOL (2009) SA tweets its way to tenth place in world
http://www.ioltechnology.co.za/article_page.php?iArticleId=5207669
3
  http://en.wikipedia.org/wiki/Facebook
                                                                                      Weblearning
                                                                                  23 October 2009
                                               -3-
Discover Microblogging                                                               By Derek Moore


                        Facebooks offer multiple interaction options. Their Microblogging feature
                        occupies prime space at the top of the page. It asks the question “What’s
                        on your mind”.

Meet Twitter
                        Twitter (Wikipedia) is a free social networking and micro-blogging service
                        that enables its users to send and read messages (140 character or
                        shorter) known as tweets4. The application allows any Twitter user to
                        communicate with another Twitter user (unless they are blocked). Twitter
                        appeals to people that want to connect with people that share a similar
                        interest, career, demographic or location etc. The short-shared status
                        updates sent by users, while brief, allow for interpersonal communication
                        and collaboration. As with any social setting, Twitter has it’s own
                        observable culture, unwritten rules and etiquette for participation. It’s
                        technological limits (instead of being a hindrance) allow Tweets to be
                        fertile ground for idea generation, information dissemination, instant
                        feedback, opinions, criticism and more.




Why do people use Twitter and Facebook

                        Facebook is a place where friends gather while Twitter is a place to meet
                        people and somehow make yourself known. Both are probably best
4
    http://en.wikipedia.org/wiki/Twitter
                                                                                        Weblearning
                                                                                    23 October 2009
                                                  -4-
Discover Microblogging                                                            By Derek Moore


                      experienced and then explained. Neither application is better. They are
                      communication tools that have developed as users have found different
                      ways to extract value from them.




                      Above is a search of tweets I conducted (17 Sept - 24th Sept 2009) using
                      the specific phrases “Why I love Twitter” and “What I love about Twitter”.
                      Of the 100s of proclamations of love, I’ve selected 18 that capture some
                      of the reasons why people love Microblogging on Twitter.

                      Just in time learning, instant feedback, real time data, simplicity, peer
                      casting, stream of consciousness, community, asynchronous
                      conversations, emerging trends, synchronous chats, communities of
                      practice etc. are a few of the affordences attributed to Twitter. In my
                      Twittering experience with classes, I’ve made use of Twitter to

                            1) Share information

                            2) Build communities of practice and support

                            3) Reflect and o encourage students to practice self-awareness

                      Traditionally if a course wanted to achieve the above, they would have
                      set up a web site, mailing list or discussion board. Participation required a
                      desktop computer, an Internet connection and a browser. Microblogs has
                      lowered the barriers to entry and made participation in a community of
                      practice simpler and more accessible (see the Twitter + Mobile).



1) Share information

                      Twitter allows you to share and receive information quickly. The vast
                      majority of Tweeters use Twitter to post updates on their everyday
                      activities, social lives, feelings, thoughts and emotions. A minority share
                      information, have larger social networks and are more interactive with
                      their followers. Naaman and Boase suggest that 80% of Tweeter can be
                      labelled “meformers”. Their posts usually relate to themselves. 20% of
                      users are “informers”, their posts are informational5.



2) Build a community of practice

                      Social Media can be used to connect people who share similar interests.
                      Twitter and Facebook can foster communities of practice. Users
                      participate in the network because they want to be included in the
5
    Naaman, M. & Boase, J
                                                                                      Weblearning
                                                                                  23 October 2009
                                                -5-
Discover Microblogging                                                              By Derek Moore


                      “action”. Communities of practice allow for a variety of activities that
                      range from problem solving (“I’m stuck. Can we brainstorm some
                      ideas?”) to reusing assets (I’ve got an introduction to leadership that I
                      wrote that I think that we could use).

3) Reflect and practice self awareness

                      People that want to reflect on their actions and ask themselves “what is
                      going well” and “what needs improvement” can use social Media. Shared
                      reflections amongst participants within the network can both support and
                      challenge each other 6. Reflections happen on aa variety of different
                      levels. Microblogging is suited to rapid reflection, which is immediate and
                      automatic. Brookfields lenses also offers some useful ideas that deepen
                      reflection.



Twitter + Mobile

                      Twitter’s and Facebook are also geared for mobile phone use. In South
                      Africa, where only 8.5 users per 100 people have a personal computer,
                      ICT access can be gained via mobile phones. Statistics7 on mobile phone
                      penetration in South Africa indicate that there are enormous possibilities
                      for microblgging on a phone. 67% of South Africans own a cell phone
                      (AMPS, 2008). SA is the third largest mobile internet using population in
                      the world (Opera Report). This country ranks 6th in the global Top 10 for
                      mobile internet usage (Opera Report).

                      All mobiles in use today have the following functionalities

                          •    Sms: 100%

                          •    MMS: 71%

                          •    Basic browser: 92%

                          •    Colour screen: 90%

                          •    Camera: 63%

                      Twitter and Facebook offer excellent mobile enabled sites.




                          4)

                          5)

                          6)

6
    Walker, L
7
    Czerniewicz , L
                                                                                      Weblearning
                                                                                  23 October 2009
                                                -6-
Discover Microblogging              By Derek Moore


                         7)




                         1.




                                        Weblearning
                                    23 October 2009
                              -7-
Discover Microblogging                                                         By Derek Moore


Let’s start the conversation

                   Microblogging offers educationalists new opportunity to connect students
                   and their learning. It offers classes one to one (private if need be), one to
                   many and many to one interactions. Conversations can be synchronous
                   or asynchronous and the content within is often different from what is
                   shared via more other familiar channels (e.g., email, SMS, or blogging).
                   People appear to use Microblogging to develop a social presence and to
                   feel another layer of connection with friends and the world. While this
                   could make Microblogging narcissistic, it also achieves the purpose of
                   demonstrating you are “out there”. If the sttus updates are intended to
                   answer the question “What are you doing?”, then the vast percentage of
                   posts are likely to be mundane mini diaries. If the key question is
                   reframed as “What is holding your attention?” then status posts
                   become a means for people to connect to ideas, to each other, to their
                   teachers and to a world wide data stream.

                   It’s too early to tell what effect Microblogging will have on teaching and
                   learning. It does offer schools and universities new opportunities to
                   connect, build community and reflect. If collaborative learning, rather than
                   individual consumption of content is valued within your course, if you
                   believe that learners should be in charge of their interactions with
                   information and knowledge and if you’d like the focus of the course to
                   switch is away from the “sage on to the stage” and to the “guide on the
                   side”, then microblogging does offer possibilities to transfer attention
                   away from the teachers and knowledge transfer and start producing and
                   engaging with their own learning.




                                                                                  Weblearning
                                                                              23 October 2009
                                            -8-
Discover Microblogging                                                     By Derek Moore


References

               Czerniewicz, L. (2009) ‘Digital inclusion and exclusion: towards elearning
               for all’ Centre for Educational Technology UCT

               Grace J. (2009) ‘Proposal for Workshop on Microblogging’ [Available]
               http://www.cs.unc.edu/~julia/CHI2010-Microblogging-Workshop-
               Final.pdf

               Thornton, S. (2009) ‘Twitter versus Facebook: Should you Choose One?’
               [Available]
               http://www.twitip.com/twitter-versus-facebook/

               Naaman, M. & Boase, J. (2009) ‘Is it Really About Me? Message Content
               in Social Awareness Streams’ [Available]
               http://comminfo.rutgers.edu/~mor/publications/NaamanCSCW2010.pdf

               Newgarden, K. (2009) ‘Annotated Bibliography – Twitter, Social
               Networking, and Communities of Practice’ [Available]
               http://www.tesl-ej.org/wordpress/past-issues/volume13/ej50/ej50int/

               O’Reilly, T & Battelle, J (2009) Web Squared: Web 2.0 Five Years On
               [Available]
               http://www.web2summit.com/web2009/public/schedule/detail/10194

               Selwyn, N. (2009) ‘The digital native: myth and reality’ Aslib
               Proceedings, 61, 3

               Walker, L. (2009) ‘Nine great reasons why teachers should use Twitter’
               [Available] http://mrslwalker.com/index.php/2009/03/29/nine-great-reasons-
               why-teachers-should-use-twitter/




                                                                               Weblearning
                                                                           23 October 2009
                                           -9-

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Microblogging

  • 1. Discover Microblogging By Derek Moore Discover Microblogging - How to make effective & educational use of Microblogs (Final Draft) Introduction Microblogging (the act of broadcasting short, real-time messages) allows people to express themselves in new ways. It offers people a new communication channel to broadcast and share updates about what they are reading, thinking, experiencing, watching and doing. Educationalists that choose to incorporate Microblogs into their courses could refocus Microblogging as a peer to peer learning activity and use this tool to • share information • build community and foster collaboration and, • encourage reflection. This fact sheet is intended to introduce the concept of microblogging, the two main platforms (Facebook and Twitter) and “poke” academics, teachers and other professionals into thinking about how they could use a subset of social media to assist post graduate or part time students become co-contributions to their own knowledge instead of passive consumers of information. By Derek Moore Weblearning 23 October 2009 -1-
  • 2. Discover Microblogging By Derek Moore http://www.twitter.com/weblearning Weblearning 23 October 2009 -2-
  • 3. Discover Microblogging By Derek Moore Introduction Short, real-time messages are becoming an increasingly popular and socially acceptable means of information exchange in South Africa and out changing information landscape calls us to consider whether this medium has educative possibilities. Half of the ten most popular sites in South Africa 1 them are social in nature. “South Africa has become the 10th largest user of Twitter in the world, while the country has the most Facebook users on the continent, even surpassing Egypt.2” Microblogging - as these short, real-time messages are known - is a communication practice that has the potential to enhance communication and information sharing. Twitter and Facebook are two of the more popular applications that support Microblogging. Over the past few years these technologies (and others like Mixit) have become popular amongst a wide demographic as a means of public, social information exchange and as a medium for collaboration and communication on a range of desktop and mobile platforms. It’s possible that some of your class member(s) have already commented on assignments, their lecturer/educator or their feelings about… on the microblogging platform they use. This exchange can be two way conversation, if teachers agree to participate in the tête-à-tête and enter into the technological “life worlds” of their students. Meet Facebook Facebook (Wikipedia) is a global social networking site …that allows users to add friends, send them messages, update their personal profiles to notify friends about themselves and interact, using a number of integrated features similar to email, instant messaging, image and video sharing, etc.3 Although Facebook initially had a college demographic, it now appeals to people looking to reconnect with old friends and family members or find new friends online. Additionally, Facebook users can join networks organized by city, workplace, school, and region. 1 http://www.alexa.com/topsites/countries/ZA 2 IOL (2009) SA tweets its way to tenth place in world http://www.ioltechnology.co.za/article_page.php?iArticleId=5207669 3 http://en.wikipedia.org/wiki/Facebook Weblearning 23 October 2009 -3-
  • 4. Discover Microblogging By Derek Moore Facebooks offer multiple interaction options. Their Microblogging feature occupies prime space at the top of the page. It asks the question “What’s on your mind”. Meet Twitter Twitter (Wikipedia) is a free social networking and micro-blogging service that enables its users to send and read messages (140 character or shorter) known as tweets4. The application allows any Twitter user to communicate with another Twitter user (unless they are blocked). Twitter appeals to people that want to connect with people that share a similar interest, career, demographic or location etc. The short-shared status updates sent by users, while brief, allow for interpersonal communication and collaboration. As with any social setting, Twitter has it’s own observable culture, unwritten rules and etiquette for participation. It’s technological limits (instead of being a hindrance) allow Tweets to be fertile ground for idea generation, information dissemination, instant feedback, opinions, criticism and more. Why do people use Twitter and Facebook Facebook is a place where friends gather while Twitter is a place to meet people and somehow make yourself known. Both are probably best 4 http://en.wikipedia.org/wiki/Twitter Weblearning 23 October 2009 -4-
  • 5. Discover Microblogging By Derek Moore experienced and then explained. Neither application is better. They are communication tools that have developed as users have found different ways to extract value from them. Above is a search of tweets I conducted (17 Sept - 24th Sept 2009) using the specific phrases “Why I love Twitter” and “What I love about Twitter”. Of the 100s of proclamations of love, I’ve selected 18 that capture some of the reasons why people love Microblogging on Twitter. Just in time learning, instant feedback, real time data, simplicity, peer casting, stream of consciousness, community, asynchronous conversations, emerging trends, synchronous chats, communities of practice etc. are a few of the affordences attributed to Twitter. In my Twittering experience with classes, I’ve made use of Twitter to 1) Share information 2) Build communities of practice and support 3) Reflect and o encourage students to practice self-awareness Traditionally if a course wanted to achieve the above, they would have set up a web site, mailing list or discussion board. Participation required a desktop computer, an Internet connection and a browser. Microblogs has lowered the barriers to entry and made participation in a community of practice simpler and more accessible (see the Twitter + Mobile). 1) Share information Twitter allows you to share and receive information quickly. The vast majority of Tweeters use Twitter to post updates on their everyday activities, social lives, feelings, thoughts and emotions. A minority share information, have larger social networks and are more interactive with their followers. Naaman and Boase suggest that 80% of Tweeter can be labelled “meformers”. Their posts usually relate to themselves. 20% of users are “informers”, their posts are informational5. 2) Build a community of practice Social Media can be used to connect people who share similar interests. Twitter and Facebook can foster communities of practice. Users participate in the network because they want to be included in the 5 Naaman, M. & Boase, J Weblearning 23 October 2009 -5-
  • 6. Discover Microblogging By Derek Moore “action”. Communities of practice allow for a variety of activities that range from problem solving (“I’m stuck. Can we brainstorm some ideas?”) to reusing assets (I’ve got an introduction to leadership that I wrote that I think that we could use). 3) Reflect and practice self awareness People that want to reflect on their actions and ask themselves “what is going well” and “what needs improvement” can use social Media. Shared reflections amongst participants within the network can both support and challenge each other 6. Reflections happen on aa variety of different levels. Microblogging is suited to rapid reflection, which is immediate and automatic. Brookfields lenses also offers some useful ideas that deepen reflection. Twitter + Mobile Twitter’s and Facebook are also geared for mobile phone use. In South Africa, where only 8.5 users per 100 people have a personal computer, ICT access can be gained via mobile phones. Statistics7 on mobile phone penetration in South Africa indicate that there are enormous possibilities for microblgging on a phone. 67% of South Africans own a cell phone (AMPS, 2008). SA is the third largest mobile internet using population in the world (Opera Report). This country ranks 6th in the global Top 10 for mobile internet usage (Opera Report). All mobiles in use today have the following functionalities • Sms: 100% • MMS: 71% • Basic browser: 92% • Colour screen: 90% • Camera: 63% Twitter and Facebook offer excellent mobile enabled sites. 4) 5) 6) 6 Walker, L 7 Czerniewicz , L Weblearning 23 October 2009 -6-
  • 7. Discover Microblogging By Derek Moore 7) 1. Weblearning 23 October 2009 -7-
  • 8. Discover Microblogging By Derek Moore Let’s start the conversation Microblogging offers educationalists new opportunity to connect students and their learning. It offers classes one to one (private if need be), one to many and many to one interactions. Conversations can be synchronous or asynchronous and the content within is often different from what is shared via more other familiar channels (e.g., email, SMS, or blogging). People appear to use Microblogging to develop a social presence and to feel another layer of connection with friends and the world. While this could make Microblogging narcissistic, it also achieves the purpose of demonstrating you are “out there”. If the sttus updates are intended to answer the question “What are you doing?”, then the vast percentage of posts are likely to be mundane mini diaries. If the key question is reframed as “What is holding your attention?” then status posts become a means for people to connect to ideas, to each other, to their teachers and to a world wide data stream. It’s too early to tell what effect Microblogging will have on teaching and learning. It does offer schools and universities new opportunities to connect, build community and reflect. If collaborative learning, rather than individual consumption of content is valued within your course, if you believe that learners should be in charge of their interactions with information and knowledge and if you’d like the focus of the course to switch is away from the “sage on to the stage” and to the “guide on the side”, then microblogging does offer possibilities to transfer attention away from the teachers and knowledge transfer and start producing and engaging with their own learning. Weblearning 23 October 2009 -8-
  • 9. Discover Microblogging By Derek Moore References Czerniewicz, L. (2009) ‘Digital inclusion and exclusion: towards elearning for all’ Centre for Educational Technology UCT Grace J. (2009) ‘Proposal for Workshop on Microblogging’ [Available] http://www.cs.unc.edu/~julia/CHI2010-Microblogging-Workshop- Final.pdf Thornton, S. (2009) ‘Twitter versus Facebook: Should you Choose One?’ [Available] http://www.twitip.com/twitter-versus-facebook/ Naaman, M. & Boase, J. (2009) ‘Is it Really About Me? Message Content in Social Awareness Streams’ [Available] http://comminfo.rutgers.edu/~mor/publications/NaamanCSCW2010.pdf Newgarden, K. (2009) ‘Annotated Bibliography – Twitter, Social Networking, and Communities of Practice’ [Available] http://www.tesl-ej.org/wordpress/past-issues/volume13/ej50/ej50int/ O’Reilly, T & Battelle, J (2009) Web Squared: Web 2.0 Five Years On [Available] http://www.web2summit.com/web2009/public/schedule/detail/10194 Selwyn, N. (2009) ‘The digital native: myth and reality’ Aslib Proceedings, 61, 3 Walker, L. (2009) ‘Nine great reasons why teachers should use Twitter’ [Available] http://mrslwalker.com/index.php/2009/03/29/nine-great-reasons- why-teachers-should-use-twitter/ Weblearning 23 October 2009 -9-