1. ADVANCED GOOGLE ANALYTICS
Top 10 Things Your Association
Should be Measuring
(But Probably Isn't)
Twitter Hash Tag: #WebLink
#WebLink

2. BENJI CRAIG
Senior Web Designer
– 17 years experience designing
websites / 13 years for
associations and chambers
– Website, SEO and Analytics
– Married for 15 Years with
2 Boys
#WebLink
ABOUT WEBLINK

3. ABOUT WEBLINK
• Leading Software and Website
Provider to 600+ Chambers of
Commerce and Business Associations
• Established in 1996
• SaaS Company (Software as a Service)
• Based in Indianapolis, Indiana
• 60 Employees
• 94% Customer Retention Rate
#WebLink

4. WEBLINK ASSOCIATION CLIENTS
#WebLink

5. WEBLINK CHAMBER CLIENTS
#WebLink

6. PRE-WEBINAR QUESTION
What is your level of Google Analytics
knowledge?
#WebLink
68%
27%
4% 1%
Beginner
Competent
Proficient
Expert

7. WEBSITE
#WebLink

8. BUILD AWARENESS
#WebLink

9. GROW LOYALTY &
RETENTION #WebLink

10. MAKE INFORMED
DECISIONS #WebLink

11. BUILDING A BUSINESS
#WebLink#WebLink

12. MAKE THE BOSS HAPPY
#WebLink

13. ADVANCED GOOGLE ANALYITCS
#WebLink

14. ADVANCED GOOGLE ANALYITCS
1. Audience ->
Demographics ->
Location
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

19. KEY TAKEAWAY #1
Knowing where your traffic and
audience is coming from can help
with content development and
online/offline marketing efforts
#WebLink

20. ADVANCED GOOGLE ANALYITCS
2. Audience -> Mobile
-> Overview
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

27. KEY TAKEAWAY #2
Understanding if your website is
properly addressing the mobile user
experience
#WebLink

28. ADVANCED GOOGLE ANALYITCS
3. Traffic Sources ->
Overview
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

35. KEY TAKEAWAY #3
Know how your users are finding
your website and locate the best
opportunity for growth
#WebLink

36. ADVANCED GOOGLE ANALYITCS
4. Traffic Sources ->
Search ->
Organic
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

46. KEY TAKEAWAY #4
Understand your website audience
and how to use industry terms to
develop additional content
#WebLink

47. ADVANCED GOOGLE ANALYITCS
5. Traffic Sources ->
Social ->
Overview
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

54. KEY TAKEAWAY #5
Understand the value of social and
utilize the proper channels with the
least amount of effort and highest
return
#WebLink

55. ADVANCED GOOGLE ANALYITCS
6. Content ->
Site Content ->
All Pages
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

59. KEY TAKEAWAY #6
Don’t look at data as a single point,
compare the information annually
or from month-to-month and
understand what other activities
might have created a change
#WebLink

60. ADVANCED GOOGLE ANALYITCS
7. Content ->
Site Content ->
Landing Pages
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

64. KEY TAKEAWAY #7
Review pages individually for the
best determination of success or
failure and, when necessary, to look
for action items for non-performing
pages
#WebLink

65. ADVANCED GOOGLE ANALYITCS
8. (a) Content ->
Events ->
Overview
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

67. ADVANCED GOOGLE ANALYITCS
8. (b) Content ->
Events ->
Top Events
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

69. Page Load
Content Start
End Content
Bottom of Page

70. ADVANCED GOOGLE ANALYITCS
8. (c) Content ->
Events ->
Top Events
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

72. KEY TAKEAWAY #8
Determine on-page activities for
greater insight into user engagement
and to drive higher conversions
#WebLink

73. ADVANCED GOOGLE ANALYITCS
9. Conversions ->
Goals ->
Funnel Visualization
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

75. KEY TAKEAWAY #9
Now that you know how users
found your website, increase
conversions by finding and
correcting break points in the
desired user click stream
#WebLink

76. ADVANCED GOOGLE ANALYITCS
10. My Stuff ->
Shortcuts
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

79. KEY TAKEAWAY #10
You did the hard work, now make it
simple for next time
#WebLink

80. ADVANCED GOOGLE ANALYITCS
Additional Resources
for Google Analytics
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

81. ADVANCED GOOGLE ANALYITCS
• Google Analytics Blog
http://analytics.blogspot.com/
• Google Analytics on YouTube
http://www.youtube.com/googleanalytics
• Google Analytics IQ Lessons
http://www.google.com/intl/en/analytics/iq.html?&rd=1
• Google Analytics Official Forum
http://productforums.google.com/forum/#!forum/analytics
• Google Analytics Google+ Community
https://plus.google.com/u/0/communities/114481059214254340537
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

82. ADVANCED GOOGLE ANALYITCS
• Avinash Kaushik
http://www.kaushik.net/avinash/
• Justin Cutroni
http://cutroni.com/blog/
• Benji Craig
http://www.weblinkinternational.com/blog
#WebLink
Top 10 Things Your Association Should be Measuring
(But Probably Isn't)

83. ASSOCIATION & CHAMBER WEBSITES
• 500+ client websites
• WebLink Local business
directory drives 67%
increase in traffic from
organic searches
• Adds value for members
• Non-dues revenue
#WebLink

84. ABOUT WEBLINK
• Membership
Management
Software
• Website Design &
Development
• Non-Dues Revenue
Programs
#WebLink

85. AN INTEGRATED SOLUTION
• ONE web-based
centralized database
• Prospects, members,
non-members and all
reps in same system
• Financials, events,
email, committees,
website, reporting
#WebLink
Central
DB
Financial
System
Website
Email
Marketing
Members
Events
Prospects

86. A QUESTION
#WebLink

87. THANK YOU!
Learn more...
WebLink International
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Phone: 317-872-3909
Toll-free: 1-877-231-4970
www.weblinkinternational.com
#WebLink