The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience.
Webinar Attendees Will Learn The Following:
- Current mobile trends, and what it means for your association now and in the future.
- How to look at your mobile data to make informed decisions that will drive the greatest impact.
- Real life examples and best practices of organizations going mobile.
- The best resources for expanding your knowledge.
2. BENJI CRAIG
Senior Web Designer
– 17 years experience designing
websites / 13 years for
associations and chambers
– Website, SEO and Analytics
– Married for 15 Years with
2 Boys
#WebLink
@benjicraig
3. ABOUT WEBLINK
• Leading Software and Website Provider to 600+ Chambers
of Commerce and Business Associations
• Established in 1996
• SaaS Company (Software as a Service)
• Based in Indianapolis, Indiana
• 60 Employees
• 94% Customer Retention Rate
#WebLink
4. ABOUT WEBLINK
• Membership Management Software
• Website Design & Development
• Non-Dues Revenue Programs
#WebLink
5.
6. PRE-WEBINAR QUESTION
Has your organization adopted a mobile strategy?
6%
37%
46%
11%
Yes,wehaveadoptedastrategy
Weareworkingonimplementing
astrategy
Wehaven’tdoneanythingto
adoptamobilestrategyyet
Wewouldn’tevenknowwhere
tostart
#WebLink
7. PRE-WEBINAR QUESTION
How ready is your website for mobile?
14%
14%
40%
32%
Ourwebsiteusesresponsive
websitedesign
Wehaveaseparatemobile
site/app
Ourwebsiteisnotreadyfor
mobile
I’mnotsure
#WebLink
8. YOU DON'T GET TO
DECIDE WHICH DEVICE
PEOPLE USE TO ACCESS
YOUR CONTENT.
THEY DO.
- KAREN MCGRANE
#WebLink
9. 1973
Year of the first mobile cell phone call by Dr. Martin Cooper
#WebLink
42. WHERE TO START…
• Start By Listening
• Allow Data To Drive Decisions
• Consider Costs
• Consider Competition
• Be Innovative
#WebLink
43. LISTENING
• What does your membership want?
• What does your organization want?
• What do consumers want from you?
• What do partners want from you?
• What does your community want from you?
#WebLink
44. DATA DECISIONS
• Review your website analytics by Mobile
traffic only
• Review traffic from social websites
• Review mobile types / screen resolutions
#WebLink
45. CONSIDER COSTS
• New RWD website
• Retro fit website to RWD
• App development (platform?)
#WebLink
46. CONSIDER COMPETITION
• Are you a competitive space?
• Can you make this a competitive advantage?
• Can you make this a member benefit?
#WebLink
47. INNOVATE
• Setup A/B survey to members using standard
page and mobile-friendly page
• Develop a test mobile-friendly email
• Build micro mobile-friendly page for an event
#WebLink
57. “Google recommends webmasters follow the
industry best practice of using responsive web
design, namely serving the same HTML for all
devices and using only CSS media queries to
decide the rendering on each device.”
#WebLink
58. “We plan to roll out ranking changes in the
near future that address sites that are
misconfigured for smartphone users.”
#WebLink
59. RWD Google Analytics Example #1
Visits
Pages/Visit
Ave. Visit Duration
% New Visits
Bounce Rate
+ 124%
+ 46%
+ 35%
- 5%
- 20%
#WebLink
60. RWD Google Analytics Example #2
Visits
Pages/Visit
Ave. Visit Duration
% New Visits
Bounce Rate
- 28%
+ 20%
+ 118%
- 4%
- 45%
#WebLink
61. RWD VS. APP
Always available
Full featured
Speed
Development Costs
Maintenance
#WebLink
62. Where are the benefits?
Your Membership
• More exposure
• Better user experience
• More access to data and
information
• Better membership
experience
• More opportunities
#WebLink
63.
64.
65.
66. YOU DON'T GET TO
DECIDE WHICH DEVICE
PEOPLE USE TO ACCESS
YOUR CONTENT.
THEY DO.
- KAREN MCGRANE
72. ASSOCIATION & CHAMBER WEBSITES
• 500+ client websites
• WebLink Local business directory drives 67%
increase in traffic from organic searches
• Adds value for members
• Non-dues revenue
#WebLink
74. ABOUT WEBLINK
• ONE web-based
centralized database
• Prospects,
members, non-
members and all
reps in same system
• Financials, events,
email, committees,
website, reporting
#WebLink
75. Thank you!
WebLink International
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Phone: 317-872-3909
Toll-free: 1-877-231-4970
www.weblinkinternational.com
#WebLink