In the world of marketing to businesses and not consumers, content rules as the primary method of influencing search results. My motto - never leave it to a search engine to decide what to display in its results'. Make sure you provide content that covers all the possible converting and important keywords from general to brand specific. Try including competitive words. Try finding a way to take advantage of any external campaigns you have to have them link back to your site. And finally, check out what Google has done with real-time feeds - on the first page of results. It applies to B2B just as much as B2C.

1. B2B SES Chicago

2. Don’t Leave it Up to the Search Engines Tell them which are the most important pages on the site

4. VMware Content for all Searchers

8. Virtualization has its own directory and multiple sections covering ‘what, why and who’

11. Video Content on YouTube about Virtual Machines. Found through search and on the VMware YouTube channel.

14. Keyword Linking from External Elements

15. <a href=&quot;http://www.verisign.com/ssl-certificate/…………… ABOUT SSL CERTIFICATES</a>

18. HP Using Competitive Keywords

23. Taste of Google Real-Time http:// www.google.com/search?hl = en&rlz =1B5GGGL_enUS289US289&q= computers&aq = f&oq =& aqi =g10

24. Thank you. Barbara Coll CEO, WebMama.com www.twitter.com/webmama Blog.webmama.com [email_address]