At SMX Barbara Coll, CEO WebMama.com Inc., talked about the uniqueness of the Enterprise B2B world and helping companies achieve high visibility in search results. Basic SEO tactics covered, then what? Direct the engines to show what you want based on 5 key influencers: 1. internal linking 2. Subdomains 3. Keywords distribution decisions 4. Content Writing 5, Webmaster Tools

1. Enterprise SEOSMX East Barbara C. Coll, CEOWebMama.com Inc. September 2011

2. WebMama MethodologyNever Leave it Up to the Search Engines

3. VMware Content for High Search Visibility

4. Strategic Goals: Category Ownership Keep the Customers Happy Solve a Problem that New Customers Need a Solution For Tactical Goals: Be Present When Needed Online Sales Lead Generation for Direct and Channel Sales

5. Fully Optimized, Fully Indexed, High Visibility with Search All SEO Basics Covered (Guidelines built into CMS system) Multiple Platforms Tech Pubs, KB (Consona), Communities (Jive), Store (Digital River), Typo3, Interwoven, more… What Next?

7. Web Team Organizational Structure

8. Help I can’t install the product! Can I talk with somebody please? Looking for Customer Support Support Comes in Different Flavours Give me information now! Has anybody seen this problem today? I already know what I am looking for but I can’t find it.

9. Choices of Content Website content (CMS) Support centers Product information including documentation, release information Contact Support Information Knowledgebase (6 to 24 hour responses) Tweets (instant information to customers) Community (instant and archived information) Tech Pubs Education/Training

10. Influencing Search Results Internal Linking – links and text Subdomains Keyword distribution decisions (tiger team) Content writing Webmaster tools

11. Infrastructure Optimized for Search FriendlinessSEO Components Present and optimized for relevant keywordsContent Optimized for relevant keywordsInternal Linking points to key pages

13. Internal Linking Priorities Main Navigation Fly-over navigation Bottom Footer Related Links (right side bar)

15. HP Using Competitive Keywords

16. Goal Appealing content Use competitor’s brands words legally and where relevant Search Visibility

20. One Strategic Link (not to be confused with 200,000 non-strategic links) One Keyword Change

23. Increasing density of the word virtualization increases the search visibility under the word virtualize?

24. Get VisibleDominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @webmama