Fresh Content = content search engines desire. If search engines find fresh content they display it in their real-time results. Content like communities, blogs, reviews, social media pages can all be indexed by engines and displayed for your converting keywords - and maybe even go viral. Two case studies - one B and B and one B to B.

1. Fresh ContentUser Generated Content Barbara CollCEO, WebMama.com Search Engine Marketing Services

2. Fresh Reviews Did you ask forconsumer engagement?

3. Yosemite Rose Cottage B&B - Trip Advisor Reviews - Negative - Sparse “I won’t read them”Kate, Owner but the engines do……………………

4. Point this out. Use it on site. Have a sense of humour about your pets.

7. Real-Time Communication Are you constantly feeding the search beasts?

9. VMwareVirtualizationPC on a MAC - Fusion

10. Provide the community Engage with the community Spread the word Suggest an action

11. Indexable Communities User-Generated Content. Threads created, and responded to, on a minute-by-minute basis. Being found in past 24 hours by Google search.

12. Fusion Twitter Responses to User-Generated Content creating more content. Being found by twitter search function.

14. Fusion Blogs http://blogs.vmware.com/teamfusion/ User Generated Content. Blog postings with comments.

15. Social Media Blanket Coverage http://www.vmworld.com/community/socialmedia/

16. Get Visible Dominate the Search Results Barbara C. Coll, CEO WebMama.com Inc. www.webmama.com blog.webmama.com