Search Engine Marketing & SEO - 2010 - User-Generated Content
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Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.
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Search Engine Marketing & SEO - 2010 - User-Generated Content
- 1. SEO 2010 A User’s World Barbara Coll CEO WebMama.com Search Engine Marketing Services
- 5. 2010 Reviews, Rants, and Raves
- 8. http:// ca.search.yahoo.com/search;_ylt =A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2= sb-top&fr =yfp-t-715&rd=r1&sao=0
- 9. Do you ask for Consumer Engagement? Small Business
- 10. Yosemite Rose Bed & Breakfast
- 12. “ I won’t read them” Kate Owner
- 14. Do you ask for Consumer Engagement? Large Communities
- 15. Provide a location Provide content Engage with the community Spread the word Suggest an action
- 22. Get Visible Dominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @ webmama
Editor's Notes
- But what are the search engines feeding on? User generated content [http://www.flickr.com/photos/briansolis/2735401175/sizes/l/ ]
- Where are users generating that content? On community sites – social networks – both external
- http://www.tripadvisor.com/ShowUserReviews-g32460-d284446-r5472226-Yosemite_Rose_Bed_Breakfast-Groveland_California.html
- Are you constantly feeding the search beasts?
- And internal, where businesses custom build pages for their communities – http://communities.vmware.com/home.jspa
- UGC. Threads created, and responded to on a minute-by-minute basis. Being found in past 24 hours by Google search
- UGC Blog posts with comments http://blogs.vmware.com/
- Responses to UGC creates more content. Being found by Twitter search function
- Descriptions, title, tags and moderator introduction – all optimized.