1. CVM Online Marketing Report
2010 Search Trends

2. Golf Travel for: USA & Mexico
Traffic by Region
High
Low
*The numbers on the graph reflect how many searches have
been done for a particular term, relative to the total number of
searches done on Google over time. They don't represent
absolute search volume numbers, because the data is
normalized and presented on a scale from 0-100. Each point
on the graph is divided by the highest point, or 100. When we
don't have enough data, 0 is shown. The numbers next to the
search terms above the graph are summaries, or totals.
SOURCE: GOOGLE INISGHTS DATA CENTER

3. International Search Results for:
Hotel & Resort Accommodations in Mexico
Cancún Pto. Vallarta Los Cabos Riviera Maya Acapulco
Top Countries in search volume
*
SOURCE: GOOGLE INISGHTS DATA CENTER

4. Search Results for:
Cancún by Country
Cancún
SOURCE: GOOGLE INISGHTS DATA CENTER

5. Top searches for:
Golf Holidays
*
United States & Mexico
SOURCE: GOOGLE INISGHTS DATA CENTER

6. Search Results for:
Latin American by Country
Latin America
*
SOURCE: GOOGLE INISGHTS DATA CENTER

7. Top Search Results for:
Golf in Riviera Maya
Riviera Maya Golf
*
SOURCE: GOOGLE INISGHTS DATA CENTER

8. International Search Results for:
Golf Vacations
Top Countries
SOURCE: GOOGLE INISGHTS DATA CENTER

9. National search results for: Hotel Resorts & Golf Course
Accommodations in Mexico
SOURCE: GOOGLE INISGHTS DATA CENTER

10. USA search result for: Hotel
and Resort Accommodations
SOURCE: GOOGLE INISGHTS DATA CENTER

11. Canada’s search results for: Hotel
and Resort Accommodations
SOURCE: GOOGLE INISGHTS DATA CENTER

12. Statistic

13. Tourism Increase
Stats 2010
Tourism increased for Mexico in 2010 compared to 2009 as follows:
America. 11.7%
Canada. 21.7%
Latin America 36.6%
Europe. 15.4%
Asia. 6.8%
SOURCE: RAVEABLE.COM DATA INISGHTS

14. Top Tourism for Mexico
Stats 2010
1.- USA
2.- Canada
3 - Latin America
Top 6 Foreign Countries
Providing Tourism for Mexico
4.- United Kingdom
5.- Argentina
6.- Spain
SOURCE: INTERNETWORLDSTATS.COM DATA

15. Occupancy Rates
Stats 2010
Increase of occupancy rate in 2010 compared to
2009
Vallarta 33.2%
Riviera 24.2%
Acapulco 23.0%
Los Cabos 19.9%
Cancún 18.1%
SOURCE: RAVEABLE.COM DATA INISGHTS

16. Top Destinations
Stats 2010
Top 5 Beach Destinations for Mexican Travelers:
1. Acapulco
2. Veracruz
3. Cancún
4. Puerto Vallarta
5. Mazatlán
Vacation months: March to October
SOURCE: GOOGLE INISGHTS DATA CENTER

17. Top 10 Beach Destinations
Stats 2010
Top 10 Beach Destinations for American Travelers
Mexico United States
1. Puerto Vallarta 1. Hawaii
2. Cancún 2. California
3. Los Cabos 3. U.S. Virgin Islands
4. Mazatlán 4. Carolina
5. Acapulco 5. Florida
Vacation months: Year round
SOURCE: GOOGLE INISGHTS DATA CENTER

18. Top 10 Beach Destinations
Stats 2010
Top 10 Beach Destinations for Canadian Travelers
Mexico United States
1. Cancún 1. Florida
2. Los Cabos 2. South Carolina
3. Puerto Vallarta 3. North Carolina
4. Mazatlán 4. California
5. Acapulco 5. Virginia
Vacation months: Year round
SOURCE: GOOGLE INISGHTS DATA CENTER

19. Worldwide Golfers, USA Segment
Stats 2010
Worldwide, are an estimated 50 to 61 million golfers. In the United
States alone, there are an estimated 26.2 to 26.8 million golfers.
Income Participation Rates by Income, Race and Ethnicity
SOURCE: BUSREP.CO.ZA

20. Social Networking
Stats 2010
Social Networking Statistics
Internet Generation
Facebook; The social networking platform now has over 500 million users around the
world and everyone is loving it! It's useful, and thus far Zuckerberg and Sandberg have
walked the line between providing a service to members and a platform to advertisers.
Facebook is expected to continue a fast growth curve over the next coming years.
SOURCE: BUSINESSWEEK.COM

21. E-Commerce in Mexico
AMIPCI Stats 2010
79% of the total sales on the Internet in México
was for Airline tickets in 2010
SOURCE: AMIPCI

22. Analysis

23. Analysis
Although business travel spending on golf Gender Doesn’t Change Spend Growth
has shown recent increases, spending by Despite the LPGA’s contraction, since
corporations has yet to return to pre- 2007 female spending on golf has
recession levels. However, with both small remained unchanged, with women
and large business spending on golf comprising a consistent 17% of total
increasing over each of the last four spend on the sport each year for the last
quarters, travel corporate spending on the four years.
sport seems to be trending upward
SOURCE: GOLF SPEND INSIGHTS - AMERICAN EXPRESS BUSINESS RESEARCH CENTER

24. Analysis
The number-one benefit of social media marketing is gaining the all-important eyeball. A significant 85%
of all marketers indicated that their social media efforts have generated exposure for their businesses.
Improving traffic was the second major benefit, followed by building new partnerships. More than half of
marketers indicated a rise in search engine rankings was a benefit of social media marketing. As search
engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall
marketing expenses. More than half of marketers found social media generated qualified leads.
Converting into more people traveling and more people on the golf course.
SOURCE: SOCIALMEDIAEXAMINER.COM SOCIAL MEDIA INDUSTRY-REPORT-2010

25. Analysis
According to Golf20/20, golfers and golf enthusiasts spent $76 billion dollars on the game in 2010.
Golf represents the largest sports-related travel market. It has been valued at US$20 billion with over 50
million golf tourists travelling the world to play on some of the estimated 32,000 courses.
According to the National Golf Foundation there are more than 28.6 million golfers in the United States
alone. The National Golf Foundation found that there were 1.7 million new golfers in 2008 and another
2.3 million started playing again after not playing the year before. With golf trends rising key markets for
golf across the globe will include Canada the United States and Latin America.
SOURCE: GOOD FELLOW PUBLISHERS & STATISTA

26. Simply More.