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Marshall Sponder, MA Online Course Author/Instructor
   MGSA, January 17th, 2013 @ Rutgers University
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
IT/Unix   SEO /Web     CORPORATE
          Analytics   MKG /PR ANAL
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Key topics include

Analyzing social media marketing opportunities
                  for the arts

  Exploring the behavioral and psychological
        factors that drive social media

Understanding how to form and optimize social
            networks for the arts
Key topics include
Designing effective communication strategies of
                social networks

 Implementing measurement strategies to track
     and measure the ROI of social media

Discovering new social media technologies and
   learning how and when to employ them
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous – Coursework needs to be done in a
specific order, for example, Introduction, Basic and
Advanced Blogging.

Sessions are also designed to be done in a specific
order, Week 2 before Week 3, etc.

TCP/IP is an example of a synchronous
communications protocol, as is Morse Code or a Lock
Combination.
Karate Kid

Master small
    steps,
combine them
 effectively,
  & win the
Championship
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
INTRO   BASIC   ADVANCED
Week 2:
        Build Your Blog/Determine
     type/Content/Frequency/Audience,
        Supply Instructor with urls
        of all social media accounts

      Week 3:                   Week 4:
   Create Online        Learn Twitter Etiquette,
   Videos, Choose       Using Twitter Account
Keywords/Metadata          (or establish) find
 /Category & Place      Influencers to approach
      on Blog           nearby using tools such
                          as Followerwonk /
                                 Klout
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
http://newsotfuture.wordpress.com/2
012/11/30/66/my-infographic/


    The Future of News
          Group
In Week 6 (Viral)
we look at what
works, and what
could work better
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
The Most Common LinkedIn Groups Students Joined
•   Art Professionals Worldwide             5 classmates joined
•   Art Jobs                                3 classmates joined
•   Communication Arts                      3 classmates joined
•   Creative Designers and Writers          3 classmates joined
•   Animation and Film Jobs                 2 classmates joined
•   Art Business                            2 classmates joined
•   Art Directors Club Forum                2 classmates joined
•   Art Lovers & Artistic Creations         2 classmates joined
•   Books and Writers                       2 classmates joined
•   Contemporary Art                        2 classmates joined
•   Creative Design Pros                    2 classmates joined
•   Fine Art Professionals and Collectors   2 classmates joined
•   Graphic Designers and Art Director      2 classmates joined
•   Visual Artists and their Advocates      2 classmates joined
•   Woman in Photography                    2 classmates joined
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Coursework can be done in any order and any time
during the semester, until the final due date.
Information and response can be freeform, at to a
point.

UDP is an example of an asynchronous protocol, less
secure but much more lightweight than TCP/IP.

Asynchronous learning adds an element of fun and
flexibility to the course that many students have
enjoyed.
1. Allowing students flexibility to do class
assignments whenever they can during the semester
as long as its all done by end date.

2. Instructor Studying the class and reflecting back
results - listing reactions and observations.

3. Asking students to take action and monitoring
results via social media (listening systems).
Viral Case Study based of #mgartr12 Fall 2012 Semester of KONY 2012 vs. Call Me Maybe
Viral is defined by the
#mgartr12 class as something
that causes action in other
medias, and KONY 2012 will
live on much longer than Call
Me Maybe ….
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Continuums –Attitudes and behaviors can be encoded and fall in
certain distributions along a polarity. Each Continuum is a Dimension
of data that represents how the class felt in regard to the subject of that
Dimension.
Most Students appear to like it
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
“I have to say by far this is probably one of the most
interesting and RELEVANT classes I have taken in college.
I can actually say and genuinely mean it, that I had a lot of fun and learned a lot of
information that I will keep using even after the class is over. Never had I ever had to
tweet as a homework assignment lol.”<excerpt>

Lucy (Fall 2012)
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Transmedia Storytelling
…. If your listening for it
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
…or just chronological – which is not that helpful
http://www.moma.org/interactives/exhibitions/2012/inventingabstraction/?page=connections
“Professor Sponder, I’d like to thank you for an
amazing class this semester. I learned so much to
supplement my knowledge of social media, and I
plan to use several of the ideas I learned here in
both my personal (blog) and professional (Current
TV) life.”

-Caitlin (Fall 2012)
“…This class has provided a lot of interesting insight into
how art has been and will be promoted in years to come”.

    “I would go as far as to say this
     course should be considered a
      foundation course, especially
        considering how integral
     technology has become in our
                 lives.”
 Marina (Fall 2012)
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Contending with Confusion




 …. and Mixed Messages
     around Social
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Source: Pew Internet
Impact of Social Media
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Source: Pew Internet
Source: Pew Internet
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
By learning
     what,
     how,
     why,
   when and
where to measure
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted
Synchronous & asynchronous methods within social media that improve educational outcomes   marshall sponder - submitted

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Synchronous & asynchronous methods within social media that improve educational outcomes marshall sponder - submitted

  • 1. Marshall Sponder, MA Online Course Author/Instructor MGSA, January 17th, 2013 @ Rutgers University
  • 6. IT/Unix SEO /Web CORPORATE Analytics MKG /PR ANAL
  • 10. Key topics include Analyzing social media marketing opportunities for the arts Exploring the behavioral and psychological factors that drive social media Understanding how to form and optimize social networks for the arts
  • 11. Key topics include Designing effective communication strategies of social networks Implementing measurement strategies to track and measure the ROI of social media Discovering new social media technologies and learning how and when to employ them
  • 13. Synchronous – Coursework needs to be done in a specific order, for example, Introduction, Basic and Advanced Blogging. Sessions are also designed to be done in a specific order, Week 2 before Week 3, etc. TCP/IP is an example of a synchronous communications protocol, as is Morse Code or a Lock Combination.
  • 14. Karate Kid Master small steps, combine them effectively, & win the Championship
  • 16. INTRO BASIC ADVANCED
  • 17. Week 2: Build Your Blog/Determine type/Content/Frequency/Audience, Supply Instructor with urls of all social media accounts Week 3: Week 4: Create Online Learn Twitter Etiquette, Videos, Choose Using Twitter Account Keywords/Metadata (or establish) find /Category & Place Influencers to approach on Blog nearby using tools such as Followerwonk / Klout
  • 25. In Week 6 (Viral) we look at what works, and what could work better
  • 27. The Most Common LinkedIn Groups Students Joined • Art Professionals Worldwide 5 classmates joined • Art Jobs 3 classmates joined • Communication Arts 3 classmates joined • Creative Designers and Writers 3 classmates joined • Animation and Film Jobs 2 classmates joined • Art Business 2 classmates joined • Art Directors Club Forum 2 classmates joined • Art Lovers & Artistic Creations 2 classmates joined • Books and Writers 2 classmates joined • Contemporary Art 2 classmates joined • Creative Design Pros 2 classmates joined • Fine Art Professionals and Collectors 2 classmates joined • Graphic Designers and Art Director 2 classmates joined • Visual Artists and their Advocates 2 classmates joined • Woman in Photography 2 classmates joined
  • 31. Coursework can be done in any order and any time during the semester, until the final due date. Information and response can be freeform, at to a point. UDP is an example of an asynchronous protocol, less secure but much more lightweight than TCP/IP. Asynchronous learning adds an element of fun and flexibility to the course that many students have enjoyed.
  • 32. 1. Allowing students flexibility to do class assignments whenever they can during the semester as long as its all done by end date. 2. Instructor Studying the class and reflecting back results - listing reactions and observations. 3. Asking students to take action and monitoring results via social media (listening systems).
  • 33. Viral Case Study based of #mgartr12 Fall 2012 Semester of KONY 2012 vs. Call Me Maybe
  • 34. Viral is defined by the #mgartr12 class as something that causes action in other medias, and KONY 2012 will live on much longer than Call Me Maybe ….
  • 36. Continuums –Attitudes and behaviors can be encoded and fall in certain distributions along a polarity. Each Continuum is a Dimension of data that represents how the class felt in regard to the subject of that Dimension.
  • 37. Most Students appear to like it
  • 40. “I have to say by far this is probably one of the most interesting and RELEVANT classes I have taken in college. I can actually say and genuinely mean it, that I had a lot of fun and learned a lot of information that I will keep using even after the class is over. Never had I ever had to tweet as a homework assignment lol.”<excerpt> Lucy (Fall 2012)
  • 47. …. If your listening for it
  • 51. …or just chronological – which is not that helpful http://www.moma.org/interactives/exhibitions/2012/inventingabstraction/?page=connections
  • 52. “Professor Sponder, I’d like to thank you for an amazing class this semester. I learned so much to supplement my knowledge of social media, and I plan to use several of the ideas I learned here in both my personal (blog) and professional (Current TV) life.” -Caitlin (Fall 2012)
  • 53. “…This class has provided a lot of interesting insight into how art has been and will be promoted in years to come”. “I would go as far as to say this course should be considered a foundation course, especially considering how integral technology has become in our lives.” Marina (Fall 2012)
  • 55. Contending with Confusion …. and Mixed Messages around Social
  • 58. Source: Pew Internet Impact of Social Media
  • 63. By learning what, how, why, when and where to measure