SlideShare une entreprise Scribd logo

Social media and leadership national potato council - feb 27 2012

•Télécharger en tant que PPT, PDF•
•
UCHealth
UCHealth

National Potato Council 2012 Leadership Conference. Presenters: Meredith Myers, Public Relations Manager, US Potato Board & Mike Hanbery, Director of New Media Strategies, Webolutions.

TechnologieBusiness
1  sur  28
Social Media and Leadership ,[object Object],[object Object]
Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions ® Inc Meredith Myers Public Relations Manager United States Potato Board
Leadership Challenge ,[object Object]
“ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes
What is Social Media? ,[object Object],[object Object]
The New Vocabulary (Just in the past 10 years!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes in How Businesses Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%
The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb
Why do people use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],Source: Nielsen
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object]
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why the Buzz about Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Capital? ,[object Object],[object Object]
What’s the difference? ?
NPC & USPB Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs Profile Similar Functionality “ Tag” Comment on “Wall”
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Questions?
Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study

Recommandé

Social networking ppt
Social networking pptSocial networking ppt
Social networking pptMalaviya National Institute Of Technology Jaipur
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkitKella Price
 
The 6 types of social media
The 6 types of social mediaThe 6 types of social media
The 6 types of social mediaTennycut
 
Types of Social Media - A Review
Types of Social Media - A ReviewTypes of Social Media - A Review
Types of Social Media - A ReviewPaban S. Mohanty
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relationsmelaniemoran
 
Brief history of social media
Brief history of social mediaBrief history of social media
Brief history of social mediaKent State University
 
Embracing Social Media for Social Impact
Embracing Social Media for Social ImpactEmbracing Social Media for Social Impact
Embracing Social Media for Social ImpactDawn Crawford
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social MediaJason Piasecki
 

Recommandé

Social networking ppt
Social networking pptSocial networking ppt
Social networking pptMalaviya National Institute Of Technology Jaipur
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkitKella Price
 
The 6 types of social media
The 6 types of social mediaThe 6 types of social media
The 6 types of social mediaTennycut
 
Types of Social Media - A Review
Types of Social Media - A ReviewTypes of Social Media - A Review
Types of Social Media - A ReviewPaban S. Mohanty
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relationsmelaniemoran
 
Brief history of social media
Brief history of social mediaBrief history of social media
Brief history of social mediaKent State University
 
Embracing Social Media for Social Impact
Embracing Social Media for Social ImpactEmbracing Social Media for Social Impact
Embracing Social Media for Social ImpactDawn Crawford
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social MediaJason Piasecki
 
Persuasive Speech
Persuasive SpeechPersuasive Speech
Persuasive SpeechAysha M
 
Online identity and social media
Online identity and social mediaOnline identity and social media
Online identity and social mediaMichigan State University
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessCollin Condray
 
Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)guest454503a4
 
Background of Social Media
Background of Social MediaBackground of Social Media
Background of Social MediaThomas Armitage
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
Presentation on the Benefits of Social Media
Presentation on the Benefits of Social MediaPresentation on the Benefits of Social Media
Presentation on the Benefits of Social MediaSteve Theodorovich
 
Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)Karen Freberg
 
Communication through social media.pptx
Communication through social media.pptxCommunication through social media.pptx
Communication through social media.pptxUtkarsh Bisht
 
Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing surveySohail Haider
 
Social media
Social mediaSocial media
Social mediavoc35 brislin
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public RelationsDivya Kapoor
 
Facebook Brand Analysis 1
Facebook Brand Analysis 1Facebook Brand Analysis 1
Facebook Brand Analysis 1Sara Sararyman
 
Social media is my business module 4
Social media is my business module 4Social media is my business module 4
Social media is my business module 4Jeff Yaniga
 
SOCIAL MEDIA
SOCIAL MEDIASOCIAL MEDIA
SOCIAL MEDIANagapushpa1
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for NonprofitMichelle Morton
 
Social Media Tools for Academic Library Services
Social Media Tools for Academic Library ServicesSocial Media Tools for Academic Library Services
Social Media Tools for Academic Library Servicesinventionjournals
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouByrdie Franco-Rocha
 
Socially Enterprising
Socially EnterprisingSocially Enterprising
Socially EnterprisingJennifer Neeley Consulting
 
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011SAP Bages-Berguedà
 
Lösev
LösevLösev
LösevBetül Okcan
 
"The Marines Hymn"
"The Marines Hymn""The Marines Hymn"
"The Marines Hymn"nancy59715
 

Contenu connexe

Tendances

Persuasive Speech
Persuasive SpeechPersuasive Speech
Persuasive SpeechAysha M
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessCollin Condray
 
Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)guest454503a4
 
Background of Social Media
Background of Social MediaBackground of Social Media
Background of Social MediaThomas Armitage
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
Presentation on the Benefits of Social Media
Presentation on the Benefits of Social MediaPresentation on the Benefits of Social Media
Presentation on the Benefits of Social MediaSteve Theodorovich
 
Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)Karen Freberg
 
Communication through social media.pptx
Communication through social media.pptxCommunication through social media.pptx
Communication through social media.pptxUtkarsh Bisht
 
Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing surveySohail Haider
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public RelationsDivya Kapoor
 
Facebook Brand Analysis 1
Facebook Brand Analysis 1Facebook Brand Analysis 1
Facebook Brand Analysis 1Sara Sararyman
 
Social media is my business module 4
Social media is my business module 4Social media is my business module 4
Social media is my business module 4Jeff Yaniga
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for NonprofitMichelle Morton
 
Social Media Tools for Academic Library Services
Social Media Tools for Academic Library ServicesSocial Media Tools for Academic Library Services
Social Media Tools for Academic Library Servicesinventionjournals
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouByrdie Franco-Rocha
 

Tendances (19)

Persuasive Speech
Persuasive SpeechPersuasive Speech
Persuasive Speech
 
Online identity and social media
Online identity and social mediaOnline identity and social media
Online identity and social media
 
IMPACT-Social Media and Your Business
IMPACT-Social Media and Your BusinessIMPACT-Social Media and Your Business
IMPACT-Social Media and Your Business
 
Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)
 
Background of Social Media
Background of Social MediaBackground of Social Media
Background of Social Media
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
 
Presentation on the Benefits of Social Media
Presentation on the Benefits of Social MediaPresentation on the Benefits of Social Media
Presentation on the Benefits of Social Media
 
Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)Social media & public relations power point (ncfpd 2009)
Social media & public relations power point (ncfpd 2009)
 
Communication through social media.pptx
Communication through social media.pptxCommunication through social media.pptx
Communication through social media.pptx
 
Facebook a marketing survey
Facebook a marketing surveyFacebook a marketing survey
Facebook a marketing survey
 
Social media
Social mediaSocial media
Social media
 
Social Media and Public Relations
Social Media and Public RelationsSocial Media and Public Relations
Social Media and Public Relations
 
Facebook Brand Analysis 1
Facebook Brand Analysis 1Facebook Brand Analysis 1
Facebook Brand Analysis 1
 
Social media is my business module 4
Social media is my business module 4Social media is my business module 4
Social media is my business module 4
 
SOCIAL MEDIA
SOCIAL MEDIASOCIAL MEDIA
SOCIAL MEDIA
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
 
Social Media Tools for Academic Library Services
Social Media Tools for Academic Library ServicesSocial Media Tools for Academic Library Services
Social Media Tools for Academic Library Services
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for You
 
Socially Enterprising
Socially EnterprisingSocially Enterprising
Socially Enterprising
 

En vedette

Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011SAP Bages-Berguedà
 
"The Marines Hymn"
"The Marines Hymn""The Marines Hymn"
"The Marines Hymn"nancy59715
 
Recull fotogràfic Jornades d'Intercanvi d'Experiències
Recull fotogràfic Jornades d'Intercanvi d'ExperiènciesRecull fotogràfic Jornades d'Intercanvi d'Experiències
Recull fotogràfic Jornades d'Intercanvi d'ExperiènciesSAP Bages-Berguedà
 
Memòria SAP Bages-Berguedà 2010-2011
Memòria SAP Bages-Berguedà 2010-2011Memòria SAP Bages-Berguedà 2010-2011
Memòria SAP Bages-Berguedà 2010-2011SAP Bages-Berguedà
 

En vedette (9)

Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
Presentació bloc Jornada d'Intercanvi d'Experiències SAP Bages-Berguedà 2011
 
Lösev
LösevLösev
Lösev
 
"The Marines Hymn"
"The Marines Hymn""The Marines Hymn"
"The Marines Hymn"
 
Recull fotogràfic Jornades d'Intercanvi d'Experiències
Recull fotogràfic Jornades d'Intercanvi d'ExperiènciesRecull fotogràfic Jornades d'Intercanvi d'Experiències
Recull fotogràfic Jornades d'Intercanvi d'Experiències
 
AngularJS
AngularJSAngularJS
AngularJS
 
Memòria SAP Bages-Berguedà 2010-2011
Memòria SAP Bages-Berguedà 2010-2011Memòria SAP Bages-Berguedà 2010-2011
Memòria SAP Bages-Berguedà 2010-2011
 
React
ReactReact
React
 
Teleoftalmologia al Berguedà
Teleoftalmologia al BerguedàTeleoftalmologia al Berguedà
Teleoftalmologia al Berguedà
 
MOTIVANDO SUA EQUIPE
MOTIVANDO SUA EQUIPEMOTIVANDO SUA EQUIPE
MOTIVANDO SUA EQUIPE
 

Similaire à Social media and leadership national potato council - feb 27 2012

Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont CouncilWebbed Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 
What Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessWhat Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessJohn Sullivan
 
How Social Media Is Changing The World
How Social Media Is Changing The WorldHow Social Media Is Changing The World
How Social Media Is Changing The WorldJon M Bishop
 
Social Media For Entrepreneurs
Social Media For EntrepreneursSocial Media For Entrepreneurs
Social Media For EntrepreneursCatherine Tryon
 
Social media
Social mediaSocial media
Social mediabhoard1
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sElisabethRD
 
The New Model of Interaction in Social Networks
The New Model of Interaction in Social NetworksThe New Model of Interaction in Social Networks
The New Model of Interaction in Social NetworksSharlyn Lauby
 
Eight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaEight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaAtlas Integrated
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for BusinessArun Nair
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small businessJenn Gleckman
 
Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02FindYourWayInTheWorld
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social MediaTunheim
 

Similaire à Social media and leadership national potato council - feb 27 2012 (20)

B2B Social Media
B2B Social MediaB2B Social Media
B2B Social Media
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
What Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessWhat Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my Business
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
How Social Media Is Changing The World
How Social Media Is Changing The WorldHow Social Media Is Changing The World
How Social Media Is Changing The World
 
Social Media For Entrepreneurs
Social Media For EntrepreneursSocial Media For Entrepreneurs
Social Media For Entrepreneurs
 
VAWP Social Media Presentation
VAWP Social Media PresentationVAWP Social Media Presentation
VAWP Social Media Presentation
 
Social media
Social mediaSocial media
Social media
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
 
The New Model of Interaction in Social Networks
The New Model of Interaction in Social NetworksThe New Model of Interaction in Social Networks
The New Model of Interaction in Social Networks
 
Eight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaEight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social Media
 
Social media for Business
Social media for BusinessSocial media for Business
Social media for Business
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small business
 
Marketing 2.0
Marketing 2.0Marketing 2.0
Marketing 2.0
 
Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02Socialmediaforbusiness5 101219012643-phpapp02
Socialmediaforbusiness5 101219012643-phpapp02
 
Social Media
Social Media Social Media
Social Media
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media Marketing
 
The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social Media
 

Dernier

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Principled Technologies
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 

Dernier (20)

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 

Social media and leadership national potato council - feb 27 2012

  • 1.
  • 2. Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions ® Inc Meredith Myers Public Relations Manager United States Potato Board
  • 3.
  • 4. “ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes
  • 5.
  • 6.
  • 7.
  • 8. Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%
  • 9. The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20. Facebook Page vs Profile Similar Functionality “ Tag” Comment on “Wall”
  • 21.
  • 22. Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com
  • 23.
  • 24.
  • 25.
  • 26.
  • 28. Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study

Notes de l'éditeur

  1. Meredith begins, telling our FB story.