HH Webranking Awards 2008 Summary And Focus Areas

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KWD Webranking

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H&H Webranking 2008 Summary Marcus Eriksson Head of H&H Webranking

What is H&H Webranking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27

How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27

A highly public survey 2008-12-11 | 27 09-06-07 |

Summary H&H Webranking 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27

Social media ,[object Object],[object Object],2008-12-11 | 27 Company presence in social media 0 10% 1 37% 2 24% 3 23% 4 or all 6% Used media types Wikipedia 81% Flickr 60% Slideshare 54% Youtube 53% Itunes 8%

Financial targets and target achievements 2008-12-11 | 27 Financial Targets Yes 41% (25) No 59% (75) Target Achievements Yes 18% No 82%

Risk management/Risk factors 2008-12-11 | 27 Risk Management Yes 35% (28) No 65% (72)

Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/ webranking

Is the corporate website really important? Staffan Lindgren Executive partner 2008-12-11 | 27

Corporate communications are evolving Nowhere is it clearer than on the corporate website 2008-12-11 | 27

Why is the corporate website important? Our target groups rate the website as the most used source of information from the company 2008-12-11 | 27 But… do they just say it?

Traffic from analyst and banks 2008-12-11 | 27 Lehman Brothers Q3 Q2 7-day average, totals (blue) and 9 sites

Is the corporate website working? 2008-12-11 | 27

Your website is not where the action is 2008-12-11 | 27 ,[object Object],[object Object],[object Object],Source: Google Trends 57.000 51.000 During last 3 months: 11 % decrease in visits to the corporate website according to webanalytics

If the website does not respond to current issues your our users will leave you! 2008-12-11 | 27

Why is the corporate website important? 2008-12-11 | 27

The corporate website is extremely important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27 09-06-07 |

It’s not enough! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27 09-06-07 |

Focus areas for next year H&H Webranking 2009 2008-12-11 | 27

Some focus areas for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27 09-06-07 |

Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/webranking 2008-12-11 | 27 Staffan Lindgren Executive partner staffan.lindgren @halvarsson.se +46 8 407 22 1 2

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HH Webranking Awards 2008 Summary And Focus Areas

1. H&H Webranking 2008 Summary Marcus Eriksson Head of H&H Webranking

4. A highly public survey 2008-12-11 | 27 09-06-07 |

6. Social Media

8. Social media 2008-12-11 | 27

9. Films as a corporate branding tool

10. 2008-12-11 | 27

11. Ready made IR & Media

12. 2008-12-11 | 27

13. Financial disclosure

14. Financial targets and target achievements 2008-12-11 | 27 Financial Targets Yes 41% (25) No 59% (75) Target Achievements Yes 18% No 82%

15. Risk management/Risk factors 2008-12-11 | 27 Risk Management Yes 35% (28) No 65% (72)

16. Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/ webranking

17. Is the corporate website really important? Staffan Lindgren Executive partner 2008-12-11 | 27

18. Corporate communications are evolving Nowhere is it clearer than on the corporate website 2008-12-11 | 27

19. Why is the corporate website important? Our target groups rate the website as the most used source of information from the company 2008-12-11 | 27 But… do they just say it?

20. Traffic from analyst and banks 2008-12-11 | 27 Lehman Brothers Q3 Q2 7-day average, totals (blue) and 9 sites

21. Is the corporate website working? 2008-12-11 | 27

22.

23. If the website does not respond to current issues your our users will leave you! 2008-12-11 | 27

24. Why is the corporate website important? 2008-12-11 | 27

25.

26.

27. Focus areas for next year H&H Webranking 2009 2008-12-11 | 27

28.

29. Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/webranking 2008-12-11 | 27 Staffan Lindgren Executive partner staffan.lindgren @halvarsson.se +46 8 407 22 1 2