11. Our audience is listening
Q3, “What does it mean for the Company?” – a
significantly increased demand for news and
Daily average visits by analysts/
corporate content
investors as measured by IP addresses
300
Q2 – as expected traffic to the
site is slightly above average
250
200
7 day average hits
150
Momentum is maintained
at above trend levels
100
Preparing for Q3. Traffic
begins to raise in anticipation
50
08-07-01
08-08-05
08-09-02
08-10-07
08-11-04
What does this mean?
The collapse of Lehman and the developing A clear opportunity to build content
financial crisis sees a consistent dip in traffic around financial results
to corporate websites and a significant
increase in numbers visiting news comment
The challenge – developing new
and aggregation sites strategies to communicate
effectively in periods of turmoil
12. Up to date information
Q: How fast should the news flow on a corporate website (i.e.
financial reports, press releases, webcasts etc.) be updated?
Answers Number Share
1.In real time 195 62%
2.Within 3 minutes 62 20%
3.During the same day 35 11%
4.Within a week 8 3%
2009-10-08 | 12
13. Internet habits
Q: How often are you connected to the Internet?
Answers Number Share
1.Permanently online 256 82%
2.One or more times per day 52 17%
3.At least once a week 0 0%
4.Less often than once a week 1 0%
2009-10-08 | 13
14. Information on corporate websites
Q: How often do you search for information on corporate websites?
Answers Number Share
1.Several times per day 139 44%
2.Daily 88 28%
3.Weekly 58 19%
4.Monthly or less often 18 6%
2009-10-08 | 14
15. Mobile access
Q: Do you access the Web with a mobile phone?
Answers Number Share
1.Daily 48 15%
2.Weekly 50 16%
3.Monthly 18 6%
4.Never, although I have a cell phone with an internet browser 51 16%
5.Never, don’t use a cell phone with an internet browser 53 17%
2009-10-08 | 15
16. The corporate website is vital
THE primary source of corporate controlled content online
It has grown to accomodate communication with all
stakeholders
Customers
Public
Employees
Shareholders
Suppliers
Etc
Platform for ALL your activities online to support your brand
and business communication
Meet the expectations of your target groups
2009-10-08 | 16
18. What makes a good website?
• Amount and quality • Supporting the
on text, images and brand
functions on the and messages
website
• Design of
• Updated and Content Design functionality
relevant
• The same design
• Adapted to channel concept in all
channels
• Score in H&H
Webranking User Experience
• Labelling,
• Support the business
• Internal search Findability Message and
engine communication
strategy
• Userfriendly navigation
• Consistency in
• Use of related information
message
• Online visibility in search
• Transparency
engines, flickr, youtube
etc.
2009-10-08 | 18
27. A good website and online communication
strategy can help you
Communicate more efficiently with your target groups
Influence the perception of your company
Support your business goals by providing thorough
information and thus supporting trust
2009-10-08 | 27