SEO workshop presented at Digital Kent event in folkestone on 17/04/13 by Josh Whiten. Search Engine Optimisation has changed immensely in the last 12 months. Discover which of the latest techniques are getting best results from the SEO experts at Webscape and see how implementing simple SEO techniques can unlock fantastic ranking improvements in search engine results for your website.

2. Search Engine Optimisation...
...the next generation
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3. So what is SEO?
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4. Some see SEO...
...as a Dark Art
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5. SEO is changing...
...new ways of working will emerge
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6. The best way to do
SEO will be...

7. ...not to do SEO

8. But first a Refresher
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9. SEO works in 2 ways

10. 1. On page optimisation
2. Off page backlinking

11. The Golden Rules:

12. ‘You won’t get ranked for a
search term unless you talk
about it on your website’

13. ‘You won’t get ranked for a
search term unless you talk
about it on your website’
‘That page is unlikely to
rank well unless it has
optimised links from other
relevant web pages’

14. “So let’s just over
optimise and
build a ton of
backlinks?”
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16. Google is watching!

18. The Interflora Affair

19. In the future...

20. ...SEO won’t be about
trickery or alchemy

21. It will be about
making friends
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22. SEO will need to be
done in a natural way
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23. Web Content
THE OLD WAY:
boring, keyword
stuffed, poorly
written, unfinished
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25. Web Content
THE NEW WAY:
Engaging, unique, new, sh
areable, persuasive
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27. Web Directories
THE OLD WAY:
Multiple submissions to
low quality free sites
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29. Web Directories
THE NEW WAY:
Local or industry
vertical directories
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30. Article Marketing
THE OLD WAY:
Outsourced $10 articles
submitted by the 1000
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32. Article Marketing
THE NEW WAY:
Build author profiles with
unique contennt on a
handful of content sites
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33. Backlinking
THE OLD WAY:
Only target a few phrases,
point all links to same page
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35. Backlinking
THE NEW WAY:
Rotate anchor text and
destination URL, credibility
links from high value sites
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36. Social Media
THE OLD WAY:
Ignore it
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37. Social Media
THE NEW WAY:
Create an audience,
encourage sharing,
engage, participate
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38. In summary:
If SEO feels like a trick or a short
cut it probably won't work
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39. BUT before you start SEO...
...make sure your website provides
a great User Experience to visitors
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40. Any questions?
Josh Whiten
Webscape Marketing
josh@webscapeseo.com
www.webscapeseo.com
@webscapeseo