2. Let Your Social Media Boost Your SEO
www.websitejungle.com/
We’ve discussed before that social
media is a helpful tool in boosting your
search engine ranks, but you’re
probably not sure why. The goals of
both social media and SEO are to
attract visitors organically without
bombarding them with advertisements,
so it makes sense to pair them together
to improve rankings. Here are some
ways that you and your NJ digital
agency can get started.
4. Let Your Social Media Boost Your SEO
www.websitejungle.com/
1) Followers. Numbers of followers on platforms like Facebook and
Twitter matter. An account with 1,000 followers won’t rank as highly as
a corporation with millions of them, but search engines can detect the
quality of accounts following you. Buying proxy followers won’t help
ranking because it’s not the organic growth Google is looking for…
2) Which means you need to interact. You need engagement in order to
grow. Represent your brand consistently in posts by publishing
helpful articles, tips, or discussion items. Start conversations with
followers, answer questions, or offer help with customer service
issues. Showing you care will bring people back and help you find
new customers.
3) External Links. Social media is a broadcast channel in that encourages
other websites to link to your content. The more diverse range of links
you have, the higher Google will rank you. You need original content
to attract those links, but this is where your blog comes in. Link blog
posts into existing threads and discussions on your media pages.
6. Let Your Social Media Boost Your SEO
www.websitejungle.com/
4) Keywords. Yes, they’re important in social media too. Posts
that include graphics, videos, or article links coupled with a
strong hook and keywords will give you the greatest
opportunity to keep coming up in search results. Don’t be
afraid to use hashtags.
5) Sharing. Social media posts go viral all the time, and social
sharing contributes to your brand as much as external links do.
Generate content that will give you likes, shares, favorites, and
retweets. People will share posts about issues they agree with
or things they are interested in. The best part is that you only
have to put effort into the post once. Your audience will do the
rest for you.