A branding effort of Virtual Tennis

1. Brand Management Brand Masters Competition

2. 22 February 2011 Brand Masters Competition: Brand Management 2

3. Product Tennis Simulator A sophisticated virtual training environment which works on advanced technology of biometrics and gesture recognition It measures every position, posture, move, angle, trajectory, speed, impact and stroke as one plays A first of its kind. It elevates the level of the game 22 February 2011 Brand Masters Competition: Brand Management 3

4. Brand Name Unveiled ADVANTEDGE Type:Suggestive: Advanced technology that provides you an edge 4 Brand Masters Competition: Brand Management 22 February 2011

7. Black and White: Black provides sense of potential and possibility. White stands for wholeness, energy and completion and choice of good beginningsTagline Reason: At every step we accurately measure performance; enhancing the game and providing competitive edge 5 22 February 2011 Brand Masters Competition: Brand Management

8. Brand Philosophy Brand Philosophy 6 22 February 2011 Brand Masters Competition: Brand Management

9. The Three Elements Positioning Brand Identity Brand Essence What,What For Filtered To Essence Core of the brand 7 22 February 2011 Brand Masters Competition: Brand Management

10. 8 The Three Elements Ingredients Positioning Brand Identity Brand Essence Positioning Brand Identity Brand Essence What, What for Filtered To Essence Core of the Brand 22 February 2011 Brand Masters Competition: Brand Management

11. First Element Positioning Brand Identity Brand Essence 9 22 February 2011 Brand Masters Competition: Brand Management

12. Second Element And The Subset Brand Identity Brand Essence Innovative Training 10 22 February 2011 Brand Masters Competition: Brand Management

13. The Other Brand Elements Brand Promise - Providing high quality training . Brand Personality (Attribute / Personality Based): A perfect fit between the consumers need to train with the best and the brand delivering that cutting edge guidance. Personality Type: Innovative Brand Ambassador: Roger Federer: An Insignia of Precision, Reliability, Innovation Brand Elements: Quality: AITA approval, ITF approved technology for biometrics. High end gesture recognition software Design: Sophisticated Virtual playing environment 11 22 February 2011 Brand Masters Competition: Brand Management

14. 12 22 February 2011 Credits Thank You Brand Masters Competition: Brand Management