The history of Western Culture makes it clear that new technology always leads to new forms of content. The Guttenberg printing press helped usher in the novel. Tin tubes of paint and the railroad system made Impressionism possible. Thomas Edison enabled recorded motional pictures and music to become dominant forms of creative expression in 20th century even though he was mostly deaf and uninterested in telling stories. We are now almost a quarter century into digital age, but we are still listening to music and watching videos in the same way people did in the age of mechanical reproduction. We use laptops and mobile devices more like tape decks to passively play media than as platforms to enable new kinds of cultural expression and experience. Now is the moment to perceive and provoke interactive, intrinsically digital, culture to emerge and take center stage for creative people and popular culture. (Presented by John Carlin of Funny Garbage at WebVisions NYC 2014)