Presentatie 'Van webwinkel naar keukenspecialist' van Frank Rombouts en Rony Rabijns tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

2. What is ikitchen.be? Royal Crown?
Why, being a B2B orientated firm approach
consumers directly?
How to convince a traditonal brick and mortar retailer
to go online?
Price and discount
How to claim your place in a highly competitive market?
How to develop an E-shop with more than 5000 products
Agenda

4. An E-commerce platform in MDA,
mostly built-in domestic appliances
6000 products online, +115 pickup locations (stores)
Created by buying group Royal Crown in 2013
for its members, independent Belgian kitchen retailers
Strictly B2B background
ikitchen.be?

5. Royal Crown?
Supplier (e.g. Siemens)
Royal Crown
negotiate prices
kitchen
store
kitchen
store
kitchen
store
kitchen
store
kitchen
store
- buying
- marketing
- software

6. Why?

7. Getting (staying) ahead of the competition
Penetrate new segments: replacement market/ aftermarket
Ensure future and respond to new tendancies

8. Howto convince traditional brick and mortar retailers
to go online ?

9. 1996 : first interactive site
2005 : CrownBase SQL : online database
2008 :
A proces that took many years...
Offer product info without prices
2013 :
Offer product info with prices and possibility to buy

10. Turn threath
into
opportunity

11. PRICE
and
discount
and

12. online prices vs store prices
validate and sell services
discounts: study and follow market
the impact of Europe on the MDA market

13. HOWto claim your place as a newcomer
in a competitive market

14. offer good deals
fair and competitive price
follow-up !
Helpdesk, e-mailing, order management
service and after-sales
Delivery, pick-up locations, community management
SUCCES

15. HOWto develop an E-commerce
platform with more than
5000 products?

16. Design
1
2
3 ATTENTION
INTREST
DESIRE
INTREST
ACTION
- AIDA(P)
- color psychology
- UI & UX -design

18. Development
- chose the right framework (Magento)
- set up database (Filemaker)
- create products
- maintain database

19. Functioning...
- helpdesk
- delivery
- payments
- promotion
More info? advice? collaboration?
www.royalcrown.be