Keynote-presentatie tijdens de Webwinkel Vakdagen 2014: Zaken doen via LinkedIn door Marcel Molenaar (Head of Marketing Solutions Linkedin Benelux )

1. Zakendoen via LinkedIn
Marcel Molenaar
Head of Marketing Solutions Benelux
mmolenaar@linkedin.com / @MLNR
Jan 22, 2014
©2012 LinkedIn Corporation. All Rights Reserved.

3. The value we bring to business
Hire
Market
Sell
Engage the world’s
best passive talent
Engage most
effectively with
professionals
Engage the world’s
decision makers

4. Our Mission.
Connect the world’s professionals
to make them more productive and successful

6. faberNovel

7. faberNovel

8. faberNovel

9. The Future of Work
259M+ Members
Worldwide
81M+ EMEA
4M+ NL
33%+ Mobile
inmaps.linkedinlabs.com

10. Hire
Engage the world’s
best passive talent

12. The best candidates for a job are usually already successful
in a similar position - perhaps even your competitors and they are usually not "in the market" for a new job.

13. ‘Quality of Hire’: Activate Passive Talent
80% of LinkedIn members is ‘passive talent’!
259m+
Members
20%
Active
80%
Passive
Active Candidates
Searching for Jobs:
Passive Candidates
- Your Website
- LinkedIn
- Job Boards
- Building personal brands
- Networking
- Do not visit jobsites
Do their daily jobs
©2013 LinkedIn Corporation. All Rights Reserved.
13

14. Market
Engage most
effectively with
professionals

15. Content Marketing
is our core for members, marketers
and LinkedIn
6X
More engagement with
content vs jobs
BRANDS
2.7MM Company Pages
Company Updates
SlideShare
Groups
THOUGHT
LEADERS
200+ Influencers
NEWS
1.3MM Publishers
LinkedIn Today
PEERS
1.5MM Groups
Connections

16. We build
relationships
between brands and the world’s
professionals to make them both
more successful
16

17. Why?
Buyers are highly informed, savvy, and demanding
60%
Through decision
making process
First contact
with brand
Source: CEB, “The Digital Evolution in B2B Marketing”, 2012
17

18. How?

19. Sell
Engage the world’s
decision makers

20. Best in Social Sellers…….
1. Build a TOP PROFILE
Developing a Reputation: Building a strong online reputation
that showcases your experience and increases your credibility
2. Develop their NETWORK
Building your Network: Developing relationships with people
who can share information and provide referrals
3. Gather INTELLIGENCE
Gathering Intelligence: Researching social information to
prepare for sales conversations
4. Contribute with INSIGHTS
Offering Insights: Providing meaningful insights that earn
opportunities to engage with and influence contacts
5. Use SOCIAL SOLUTIONS
Gain competitive advantage: Use targeted social
media engagement and turn cold leads into warm prospects
20

21. LinkedIn Sales Navigator
Insights
Relate
Intelligence
Intelligence
Intelligence
Relate
ReputationIntelligence

22. Mobile, Mobile, Mobile!!!
33%

23. Thank You
Marcel Molenaar
Head of Marketing Solutions Benelux
www.linkedin.com/in/molenaarm / @MLNR