Trends in mobile BI deployments

1. Mobile BI
Survey Results
www.bileadership.com

2. What is the status of your mobile BI
initiative?
No plans 20%
Under consideration 37%
Under development 20%
Partially deployed 18%
Fully deployed 5%
www.bileadership.com 2

3. Why did you deploy a mobile BI
solution?
Provide information to field workers 72%
Increase BI adoption 66%
Users requested it 53%
Optimize key processes 34%
Speed deployment 25%
Other 9%
www.bileadership.com 3

4. What % of your users consume BI
information via a mobile device?
Today 13%
In 18 months 34%
www.bileadership.com 4

5. Why did you deploy a mobile BI
solution?
Provide information to field workers 72%
Increase BI adoption 66%
Users requested it 53%
Optimize key processes 34%
Speed deployment 25%
Other 9%
www.bileadership.com 5

6. How many mobile BI applications
have you deployed?
Today 3.0
In 18 Months 8.9
www.bileadership.com 6

7. Who uses mobile BI applications?
Executives 67%
Managers (e.g. marketing, sales) 61%
Field sales reps or technicians 48%
Operations managers and supervisors 43%
Business analysts 36%
Internal sales or support 7%
www.bileadership.com 7

8. Compare the rate of adoption
between mobile BI and traditional BI
applications
Better than average 58%
Average 23%
Below average 19%
www.bileadership.com 8

9. What do users like best about their
mobile BI solution?
Information on the go 93%
Multi-touch interface 55%
Integrated functionality 55%
Location-aware maps and apps 31%
App store 17%
Other 10%
www.bileadership.com 9

10. What do users like least about their
mobile BI solution?
No disconnected usage 36%
Limited data access 32%
Too much clicking and paging 28%
Lack of native features 28%
Other 8%
www.bileadership.com 10

11. What type of BI is deployed on your
mobile BI solution?
Dashboards 97%
Reports 69%
Analysis 55%
Exploration 35%
Data mining 14%
Authoring 14%
Other 3%
www.bileadership.com 11

12. What type of interactivity does your
mobile BI solution support?
Today In 18 Months
View static content 96%
4%
Navigate (Drill, pivot, sort, rank) 90%
10%
Act (e.g., trigger updates or alerts) 27%
46%
Explore (e.g. add… 17%
42%
Modify (e.g., add columns, change… 15%
46%
Model (e.g. create what-if… 15%
39%
Author reports or dashboards 12%
42%
www.bileadership.com 12

13. What’s the architecture of your
mobile BI solution?
Native mobile operating system 39%
Web/HTML 5 browsers only 19%
Hybrid of both native and HTML 5 42%
www.bileadership.com 13

14. What mobile devices does your
organization use?
Apple iPhone 84%
Blackberry RIM Smartphone 63%
Google Android Smartphone 48%
Microsoft Windows 8 phone 29%
Apple iPad 100% Today
Blackberry RIM Playbook 29%
Google Android tablet 40%
Microsoft Surface tablet 23%
Amazon Kindle Fire 20%
www.bileadership.com 14

15. Who owns the mobile devices?
Mix of both 67%
Company 33%
Employees 0%
www.bileadership.com 15

16. What are the biggest obstacles to
your mobile BI initiative?
Data security 52%
User and device management 48%
Funding 48%
Application development 30%
Application management 19%
User acceptance 15%
Other 4%
www.bileadership.com 16

17. Demographics
BI or IT professional 66%
Business sponsor or end user 11%
Consultant 18%
Vendor 4%
Other 1%
Beginner 19%
Intermediate 55%
Advanced 26%
Large (>$1B) 53%
Medium ($100M to $1B) 24%
Small (<$100M) 23%
www.bileadership.com 17

18. Questions??
We’re listening!
www.bileadership.com 18

19. Wayne Eckerson
• BI Thought Leader
• Founder, BI Leadership Forum
• Director of
Research, TechTarget
• Former director of education
and research at TDWI
• Author
weckerson@bileadership.com
www.bileadership.com 19