Do you want to know more about the Enterprise Business Assurance Summit? This is the first event that will gather professionals from multi-industries, like telecom, retail, utilities, healthcare, finance and public sector to share experiences about industry trends and Enterprise Business Assurance. Check the content that will be discussed, the list of speakers and the agenda. Learn more at: http://www.wedotechnologies.com/ebasummit

1. 1 10th
WeDo Technologies’ Worldwide User Group
www.wedotechnologies.com/ebasummit
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BUSINESS ASSURANCE WORLDWIDE SUMMIT
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Network and
Share Experiences
in a Multi-industry
EnvironmentHEALTHCARE | FINANCE | PUBLIC SECTOR | RETAIL | TELECOM | UTILITIES

2. ABOUT ENTERPRISE
BUSINESS ASSURANCE
An Enterprise Business Assurance approach assists modern
corporations in reducing business losses by improving
performance. Through continuous monitoring, the costs and
limitations of manual oversight can be reduced by instituting
automated controls in financial applications and other business
support systems.
By providing enhanced controls, earlier access to information,
and by reducing complexity, WeDo Technologies helps
corporations all over the world to assess, design, implement
and evaluate the health of their business through continuous
controls monitoring.
WHY SHOULD
YOU ATTEND?
Stimulating and Thought provoking ideas
You may think you know your area of expertise thoroughly, but
you will surely find something to add to your knowledge pool that
will help you be a better professional.
Network opportunities in a multi-industry environment
Share experiences and learn with professionals from around the
world from the telecom, retail, utilities, healthcare and finance,
and public sector industries.
Meet WeDo Technologies’ staff
This is an opportunity to meet in person WeDo Technologies’
team from the five continents.
Lisbon is the destination for the Enterprise Business Assurance Worldwide Summit.
Set against the backdrop of the Atlantic Ocean and spread across seven hillsides that overlook the Tagus River, Lisbon is the perfect
combination of old cathedrals, imposing monasteries and charming terraces.
The conference will be held at EPIC SANA Hotel. Located in one of Lisbon’s seven hills, within walking distance of Marquês de
Pombal and the well-known Avenida da Liberdade, you can easily get around to meet some of Lisbon’s touristic spots. It meets
the highest service and quality standards to make your Enterprise Business Assurance Worldwide Summit experience a blend of
fulfilment and uniqueness.
ABOUT THE LOCATION
2Enterprise Business Assurance Worldwide Summit |
ENTERPRISE BUSINESS
ASSURANCE
WORLDWIDE SUMMIT

3. “Enterprise Business Assurance (EBA) solutions support the needs of modern
organizations to improve overall financial governance while
enabling accounting teams to implement continuous auditing programs.
Attend this event and hear from leading telecom, retailers, healthcare companies,
among others on how they improved their operations.”
Tony has been involved with software development and systems
integration in travel and telecommunications for over 20 years.
Tony has strong telecoms BSS knowledge in billing, revenue
assurance, managed services, payments and mobile content
delivery. In June 2011, Tony was recognized as one of the 25 most
influential people in the telecom software industry.
The rankings, determined by an independent panel of editors at the
publication Billing and OSS World, highlight the industry leaders
and visionaries that have had a significant effect on the direction
and development of business and operations support systems
(BSS/OSS).
In September 2014, Tony embarked on a consulting role with
WeDo Technologies, contributing insight into Enterprise Business
Assurance industry trends both internally and externally as a
company spokesperson.
33Enterprise Business Assurance Worldwide Summit |
CHAIRMAN
OF THE EVENT
TONY
POULOS
MARKET STRATEGY
ADVISOR

4. Yuri van Geest is a passionate professional, author, international
keynote speaker and entrepreneur on exponential emerging
technologies. He has a strong background in corporates, agencies,
central government and startups and his own innovation company
Trend8.
Yuri
Van Geest
International
keynote speaker
Entrepreneur
and Researcher
in emerging, exponential
and disruptive
technological
innovation
António Carrapatoso was the founder and CEO of Telecel in 1990,
which later became Vodafone Portugal. Between 2009 and 2014
he assumed the role of Chairman of the Board of Directors.
ANTÓNIO
CARRAPATOSO
International
keynote speaker
Entrepreneur
and Rese archer
in emerging, exponential
and disruptive
technological
innovation
Presentation Title:
WHAT DO CEOs LOSE SLEEP
OVER?
Yuri is co-author of the (Amazon) bestselling book called
Exponential Organizations with Salim Ismail, Mike Malone and
Peter Diamandis. The book is about the fundamentally new ways
startups and corporates are organized internally and externally to deal
with disruption, exponential technologies and accelerated change.
Currently, he is an entrepreneur with investments focused on a
range of sectors such as Real Estate, Tourism, Media and Asset
Management.
2015’S
KEYNOTE SPEAKERS
4Enterprise Business Assurance Worldwide Summit |
Presentation Title:
EXPONENTIAL ORGANIZATIONS
Why New organizations are 10x better,
faster and cheaper than yours (and what
to do about it)

5. RUI
PAIVA
CEO
WEDO TECHNOLOGIES
Presentation Title:
Creating business
disruption without
disrupting the business!
Rui Paiva is WeDo Technologies’ CEO. Rui founded WeDo
Technologies in 2001 and has led the company as CEO since the
company’s inception, driving its successful expansion over the
years.
Rui served as Professional Services Director at HP and held senior
IT management roles at Optimus and Vodafone Portugal.
Active “evangelist” of the Enterprise Business Assurance concept in
Telecoms, Large Retailers, Energy Retailers and Banking/Insurance
companies, Sergio also has very active roles in WeDo Technologies’
Strategy and Innovation Management processes.
Sergio re-joined WeDo Technologies in 2009 after being part of the
founding team in 2001 and 2002. He was previously the Marketing
Deputy Director for Corporate Banking at Banco BPI, a leading
Portuguese Bank, for four and half years.
Sérgio
Silvestre
VP and Chief Marketing
Officer
WEDO TECHNOLOGIES
Rui holds a degree in Applied Mathematics and a postgraduate degree
in Business Administration and Computer Management, both from
Universidade Nova de Lisboa.
Sergio also worked for other Sonae group companies like Optimus
– the 3rd Portuguese Mobile Operator and Mainroad – an IT
company in planning&control and marketing roles.
With more than 16 years’ experience, Sérgio Silvestre’s competence
areas are Strategic Planning, Business-to-Business Marketing,
Change Management and Starting/Restarting a business or
department.
5Enterprise Business Assurance Worldwide Summit |
2015’S
KEYNOTE SPEAKERS

6. Presentation Title:
Disruption challenges
and opportunities across
different industries -
are yours bigger than
theirs?
MODERATED BY TONY POULOS
DISCUSSION PANELS
6Enterprise Business Assurance Worldwide Summit |
David Alves is Chief Information Officer of Sonae´s Corporate
Center, Executive Board Member of Sonae Modelo Continente
and Sonae Specialized Retail, being responsible for the following
portfolios: Information Systems, Innovation and e-commerce. He has
a vast experience in Marketing and Sales, has he managed the Large
Retailers Division and the Consumer and SMBs Business Units at
Optimus (the telecommunications company of Sonae group). He was
also Executive Board Member of Optimus responsible for Marketing,
Consumer Business Unit, Mobile Internet, Multimedia Services and
Infrastructures. Before joining Sonae, David Alves worked in various
areas of Procter & Gamble Portugal.
DAVID
FERREIRA
ALVES
CIO
SONAE RETAIL
(Food and
Specialized
Retailer)
NADEEM
KHAN
CFO
UFONE
(Telecom
Operator)
A Chartered Accountant with a University Degree in Commerce,
Nadeem Khan has 24 years of experience in Strategic Financial
Management & Audit. With PWC he has delivered Audit & Assurance
services to diverse clients from Manufacturing to Banking &
Financial Services.
His 20 years of telecom experience includes auditing & strategic
assignments with Millicom S.A. Luxembourg for its joint ventures,
in Latin America, Africa, Asia & Europe. He also served as Financial
Controller at Millicom Cambodia before joining Ufone as CFO in
MIGUEL
STILWELL
d’Andrade
EXECUTIVE BOARD
MEMBer
EDP
(Electricity and
Gas
Company)
Miguel Stilwell d’Andrade started his professional career at UBS
Investment Bank, in London, UK. In 2000 he joined EDP Portugal
in the Strategy and Corporate Development Department (M&A).In
2012 he was nominated President of EDP Comercial, CEO and
Vice President of Hidroeléctrica Del Cantábrico and of Naturgas
Energia. In 2014 he was elected President of EDP Comercial
Solutions. Since 2012 he is a member of the Executive Board of
EDP Energias Portugal.
2003. Ufone is one of the largest cellular service provider in Pakistan,
with about 21 million customers.
Nadeem also serves as a member on the Board of Directors of a
Microfinance Bank and a member of its Audit & HR Committees.

7. MODERATED BY TONY POULOS
DISCUSSION PANELS
7Enterprise Business Assurance Worldwide Summit |
Ann-Mari currently leads General Business and Partner Channels
across EMEA South (Portugal, Spain, Italy, Greece, Turkey, Israel,
Middle East and Africa) at SAP. In this role her focus is on driving
and developing sales of SAP solutions through partners, primarily
in the General Business segment. Ann-Mari joined SAP in 2009
and set up Inside Sales globally as a route-to-market, and with
the creation of the General Business segment, she refocused the
majority of the Inside Sales team exclusively to this segment,
selling with a programmatic approach, through partners. Prior to
SAP, Ann-Mari held various channel-related Sales and Operations
roles at Oracle.
Presentation Title:
How Can New Technology
Help the Organization
Grow Without Introducing
Risk
Luiz started working at PwC Brazil in 1990. He is responsible
for the coordination within Brazil of the Risk and Controls
Group. This group concentrates the skills required for Business
Controls Advisory (BCA), Performance Assurance and Third Party
Assurance (PA/TPA). Luiz is also the Lead Partner of the Risk
Assurance Data Analytics Group, based in the São Paulo. He has
25 years of experience working with major Retail and Consumer
Products clients.
Luiz
Ponzoni
PARTNEr
PWC BRAZIL
Graça Fonseca started her professional career as an investigation
assistant of the Social Studies Institute of the Faculty of Economy
of the University of Coimbra (1996 to 2000), having interrupted her
academic activity in 2000 when she was appointed Vice-Director
of the Legislative Policy and Planning Cabinet of the Ministry of
Justice. Since 2010, she has returned to the academic activity as
an invited teacher of ISCTE in the Public Policy Master. She is the
Councilor of Education, Economy, Innovation and Administrative
Reform at the Lisbon City Hall, having been elected for the first
time in 2009.
GRAÇA
FONSECA
Councilwoman
Responsible
for Economy,
Innovation,
Education and
Administrative
Reform
LISBON CITY HALL
Ann-Mari
Doody
SVP & Head of
General Business
and Partner
Ecosystem Sales
South Europe
SAP AG
JOÃO
couto
General Manager
Microsoft Portugal
João Couto is General Manager at Microsoft Portugal since 2013. He
has a vast experience in the management, financial, marketing, and
consulting areas.
He was Chief Financial Officer for the Vodafone Group in London
as well as Chairman and Director of different holdings of the Group.
He was responsible to support the development of new offers for
the mass and corporate markets, and worldwide multinational
organizations.
He also worked at Vodafone Portugal as executive board member and
CFO, at A.T. Kearney as Vice President and Partner and at Portugal
Telecom Group in marketing and sales.

8. Francisco
Miranda
Duarte
José de Mello
Saúde, Portugal
Board Advisor
Hernando
Zambrano
7-Eleven, Mexico
Stores Support
Director
Carlos
Alves
Pereira
EDP Distribuição,
Portugal
executive board
member
INDUSTRY
SPEAKERS
8Enterprise Business Assurance Worldwide Summit |
Ronaldo
Franco
CPFL, Brazil
Energy Recovery
Director
Rui Pedro
Duarte
Caixa Geral
de Depósitos,
Portugal
Communications
Director
Orlando
Sousa
Sonae Retail,
Portugal
Chief Audit
Executive
Beatriz
Duarte
Portuguese Public
Regional Hospital,
Executive Board
Member
Damian
Comerford
Strategic Loss
Management,
Australia
CEO
Jonathan
le Roux
Ey, South Africa
Senior Manager
Talles
Camilo
Cielo, Brazil
Revenue Assurance
Senior Manager
JOÃO
LOPES
EY Portugal
Senior Manager
Hugo
Espírito
Santo
McKinsey & Company,
PORTUGAL
Partner

9. Welcome Words from the Master of Ceremonies
• Tony Poulos, Market Strategy Advisor
Welcome Message from WeDo Technologies’ Shareholder
• Claudia Azevedo, CEO at Sonae IM
Keynote:
“Creating business disruption without disrupting the business!”
• Rui Paiva, CEO at WeDo Technologies
• Sérgio Silvestre, VP and Chief Marketing Officer at WeDo Technologies
Coffee-break and Networking Opportunities
Keynote:
“Exponential Organizations - Why new organizations are 10x better, faster
and cheaper than yours (and what to do about it)”
• Yuri Van Geest, International Keynote Speaker, Entrepreneur and
Researcher in emerging, exponential and disruptive technological
innovation
Discussion Panel:
”Disruption challenges and opportunities across different industries - are
yours bigger than theirs?“
moderated by Tony Poulos
• David Ferreira Alves, CIO at Sonae Retail
• Miguel Stilwell d’Andrade, Executive Board Member at EDP
• Nadeem Khan, CFO at Ufone
Lunch and Networking Opportunities
Industry Stream Sessions
Utilities | moderated by Miguel Torrão Mendes
• Carlos Alves Pereira, Executive Board Member at EDP Distribuição
Portugal
• Ronaldo Borges Franco, Energy Recovery Director at CPFL
Healthcare Finance| moderated by Anabela Marques
• BeatrizDuarte,ExecutiveBoardMemberataPortuguesePublicRegionalHospital
•Francisco Miranda Duarte, Board Advisor at José Mello Saúde
•João Lopes, Senior Manager at EY Portugal
•RuiPedroDuarte,Communications Director at Caixa Geral de Depósitos
•Talles Camilo, Revenue Assurance Senior Manager at Cielo Brazil
Coffee-break and Networking Opportunities
Industry Stream Sessions
Retail | moderated by Maria José Gonçalves
• Damian Comerford, CEO at Strategic Loss Management
• Hernando Zambrano, Stores Support Director at 7-Eleven Mexico
• Jonathan Le Roux, Senior Manager at EY South Africa
• Orlando Sousa, Chief Audit Executive at Sonae Retail
9:30AM - 9:35AM
9:35AM - 9:45AM
9:45AM - 10:15AM
10:15AM - 11:00AM
11:00AM - 12:00PM
12:00PM - 1:00PM
1:00PM - 3:00PM
3:00PM - 4:30PM
4:30PM - 5:00PM
5:00PM - 6:30PM
AGENDA’15
DAY 1 Thursday, May 21 2015
9Enterprise Business Assurance Worldwide Summit |

10. 9:30AM - 11:30AM
11:30AM - 12:30PM
12:30PM - 1:00PM
1:00PM - 1:15PM
2:00PM - 4:00PM
4:00PM - 7:00PM
9:00PM
Product Demos and Networking Opportunities
Discussion Panel:
”How can new technology help the organization grow without
introducing Risk?”
moderated by Tony Poulos
• Ann-Mari Doody, SVP Head of General Business and Partner
Ecosystem Sales South Europe at SAP AG
• Graça Fonseca, Councilwoman Responsible for Economy, Innovation,
Education and Administrative Reform at Lisbon City Hall
• João Couto, General Manager at Microsoft Portugal
• Luiz Ponzoni, Partner at PWC Brazil
Keynote:
What do CEOs lose sleep over?
• António Carrapatoso, Entrepreneur
Closing Session
• António Pires de Lima, Minister of Economy, Government of Portugal
Lunch
Sightseeing in Lisbon
Dinner and Social gathering
AGENDA’15
DAY 2 Friday, May 22 2015
10Enterprise Business Assurance Worldwide Summit |