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WEBFUSION
at web directions @media conference

AGENDA
what we gonna talk about?

• Glenn & Onkar’s Daily Diary
A break down of each days seminars and the lecturers that presented them.

• Webfusion @ Webdirections
Photo gallery of Webfusion at the Web Directions conference.

• Summary & closing comments
The conclusion to the event we attended, the good & bad points and where
we can take what we learned and apply them to our current work practices.

ar’s Dai ly Diary
Glenn and Onk
ctions Co nference
Web Dire
6t h May - 27t h May 2011
2

Day 1
Mastering CSS3 gradients
with Lea Verou
Very experienced front-end engineer from Greece

What was discussed?
• How using CSS can benefit page load times
• CSS Gradients can cut the time taken to make web changes, i.e buttons or CTAs
• Linear and radial gradients
• Using more than 2 colours to create your perfect gradient

Day 1
Server-side Javascript
with Douglas Crockford
self pro-claimed ‘father’ of Javascript

What was discussed?
• How JavaScript has evolved, and is now in a better state then it ever was
• How IE 10 will fix many issues and current drawbacks
• JavaScript node will replace PHP as it will be able to run on the server side
• Talked about creating test scripts and leaving enough time for Testing

Day 1
6 rules for designing amazing mobile apps
with Brian Fling
A leading designer in the mobile industry

What was discussed?
• The history of mobile design
• A history lesson about the Greeks and Romans
• Designing with interaction in mind
• Where mobile design is going in the future

Day 1
Tools for jQuery application architecture
with Addy Osmani
Web developer, designer and author

What was discussed?
• How important it is to have enough time to develop
• How essential it is to leave ample time to test using different scenarios,
such as browser versions, operating systems, devices etc

Day 1
Visualising data
with Brian Suda
A superb informatician from Reykjavík

What was discussed?
• Better ways to display data
• Using the Actor and Stage concept
• Why 3D is misleading when displaying data
• The importance of colour in displaying data
• Simple is best

Day 1
Native multimedia with HTML5
with Bruce Lawson
Worked on web standards for Opera

What was discussed?
• HTML 5 multimedia, future of embedding video
• HTML 5 cheats for cross browser compatibility
• Simple multimedia controls created Javascript
• Compared and talked about different browsers
- all developers facing the same browser issues
• Web videos standards - webM going to be the new standard encoding video to the
web becuase of its total cross browser compatibility

Day 1
What people want from mobile content
with Relly Annett-Baker
An outgoing content strategist and content writer

What was discussed?
• The importance of strategy when writing copy
• The unity and partnership between designers, copywritters and developers.
• The more specific the copy, the more the copy will sell... Create with intent
• The power of the written word

Day 2
Sustaining passionate users
with Stephen P Anderson
Ex-English teacher turned user experience professional.

What was discussed?
• Getting to first base with users - Trust and Psychological foreplay.
• Getting new users and existing customers to fall in love with you... and getting them to
stay in love with you
• Make things interesting and exciting to keep the customer focused
• The application of ‘Games’ to websites to keep the customer entertained and hungry
for more

Day 2
HTML5 offline for fun and performance
with Michael Mahemoff
Chrome developer advocate for Google

What was discussed?
• Application cache, to make an ap run while it is offline
• Client-side web storage

Day 2
Designing without the browser
with Hannah Donovan
A Canadian interaction designer living in London

What was discussed?
• The detail and love for a project can be shown in its explanation and wireframes.
• The absolute MUST for sketching and concept working
• The importance of leaving some holes in your concepts for people imagination

Day 2
Rockstar graphics with HTML5
with Dave Balmer
Senior Software Engineer with Palm Developer Relations

What was discussed?
• High-performance and animation using HTML 5, Javascript, CSS3 and Canvas
• Canvas was first introduced by Apple, as Dashboard, supporting widgets

Day 2
Designing - The first 15 minutes
with Daniel Burka
User interface professional based in San Francisco

What was discussed?
• The importance of getting customers excited and interested. Find you ‘Ah-Ha!‘
moment.
• Introduce the experience in phases... Hold the customers/end users hand all the way
through their adventure
• The effectiveness of using pop-ups to engage the customer/end user.

Day 2
Performance of CSS3 and HTML5
with Nicole Sullivan
Produces articles and youtube videos on CSS, Javascript and HTML

What was discussed?
• Selectors
• Transparency
• Double Trouble
• Rounded corners
• Gradient

Day 2
CSS3 Animations and Transitions
with Stephanie (Sullivan) Rewis
Front end developer and founder of W3Conversion

What was discussed?
• Browser compatability - What works where?
• Simple effects made using just CSS3
• Creative usability enhancements including CSS and mobile javascript

GALLERY
webfusion @ web directions

SUMMARY
& closing comments
• The Competition
- What did the competition have at the event that we didn’t?

SUMMARY
& closing comments
• The Event
- Was the event what we expected?
- Was the event informative and useful?
- Can we bring what we learned to our current workflow?

SUMMARY
& closing comments
• The Future
- From what we learned, what can we apply to our current working practices?
- How do we better ourselves and (more importantly) the competition at our next event?

THANKS
for listening. any questions?

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