This is a presentation that Amy Jantzer facilitated on Social Media for the Small Business Development Council (SBDC) at their annual Development Conference

1. SOCIAL MEDIA SBDC Florida Network 2011 National Development Conference Presented By: Amy Jantzer

2. Introduction Let the fun begin! Twitter Hashtag - #SBDCFL

3. What is Social Media? INTRO Word of Mouth + Technology ______________ Social Media

4. Common Myths Dispelled… INTRO MYTH 1: It’s popular here but not in the rest of the world…it must just be a fad. FACT: Out of Facebook’s over 500 million users, only 30% are in the United States. Facebook currently spans over 30 countries and has been translated in to more than 70 languages. FACT: LinkedIn operates the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories.

5. Map of Facebook Connections INTRO

6. Common Myths Dispelled… INTRO MYTH 2: Social Media is for Kids! Average Ages… Facebook 38.4 Twitter 39.1 LinkedIn 44.3 Classmates.com 44.9

7. Common Myths Dispelled… MYTH 3: This social media thing is new and will probably fade away soon. FACT: The more popular networks have been around since 2003 FACT: LinkedIn, Twitter, Facebook and YouTube have ALL experienced steady growth since their inception. INTRO

8. Some Interesting Numbers! INTRO LinkedIn…Started in 2003 LinkedIn operates the world’s largest professional network on the Internet with more than 100 million membersin over 200 countries and territories. As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011

9. Some Interesting Numbers! INTRO Facebook…Started in 2004 Over 500 million active users on Facebook and over 50% of them log in on any given day. The average active Facebook user has over 130 friends, so if your Fan Page has only 100 fans, you are only one degree away from 13,000 people on Facebook.

10. Some Interesting Numbers! INTRO Twitter…Started in 2006 There are currently over 175 million registered users who stream a total of over 95 million tweets a day. There are over 600 search queries typed in to Twitter’s search engine daily.

11. Past – Present – Future INTRO Past 1.0 - “Anyone can TRANSACT” Fairly static web – One Way Communication Amazon.com book reviews eBay.com Present 2.0 - “Anyone can PARTICIPATE” More dynamic – Two Way Communication Facebook and Twitter Future 3.0 – “Anyone can INOVATE” Hyper Local and mobile technology Augmented Reality

12. Social Media Goals How do you measure success?

13. Prepare Target Audience Measureable Metrics Reasonable Expectations Tools to Measure Timeline GOALS

14. Plan and Strategize What networks will be involved? What team members will be involved? What resources will be used? GOALS

15. Execute & Monitor Who’s doing what? How often are numbers pulled? How often are reports generated? GOALS

16. Set the Budget $$$ Resources Time Labor Tools Incentives Vendors/Partners GOALS

17. Assess & Adjust Meet regularly If it’s not working…CHANGE IT! GOALS

18. Social Media Options Which networks should you choose?

19. Profiles Facebook Profile vs. Facebook Pages Twitter LinkedIn YouTube Blogging Email Newsletter Geo-Location Services OPTIONS

20. Features OPTIONS

21. Social Media Markets Who is your social media audience?

22. Business to Consumer MARKETS Sloppy Joe’s Restaurant 3 locations in FL, beach-side family restaurant Facebook, Twitter, Newsletter and Geo-Locations Orlando Foot and Ankle Clinic 14 locations and 15 doctors in Central FL Facebook, Blog, Newsletter and Geo-Locations Felix Katnip Tree Company eCommerce Retail products, cat scratching posts Facebook, Twitter, Blog and Newsletter Orlando Broadway Agency promoting Broadway shows and ticket sales Facebook, Twitter, Blog, YouTube and Newsletter

23. Business to Business MARKETS Hampton & Hampton Property management company marketing to Realtors, Real Estate offices and Investors Facebook, Twitter, LinkedIn, YouTube, Blog and Newsletter American Facility Services Commercial cleaning and janitorial service marketing to commercial property managers and commercial building owners Facebook, Twitter and Newsletter Blezoo Promotional Products Marketing to marketing managers and business owners to promote marketing services and promotional products Facebook, Twitter, YouTube, Blog, Newsletter and LinkedIn

24. Social Media Uses How can social media help a business?

25. Business Development Helps with positioning the company as a “go to” expert Increases traffic to website by posting links Creates Brand Awareness and gives company a larger “footprint” online…more than just a website. Increase the company’s online “reach” through social sharing and broadcasting Even if people aren’t searching for the company, they company can be searching for people! USES

26. Human Resources USES Search specifically for candidates Research and background check applicants Free and paid job postings Local Mobile App Development Company Looking for iOS Developer

27. Human Resources USES Sloppy Joes Staffing Blast for New Daytona Location 2 months = Over 1500 Applications = 750 Interviews = 115 new staff

28. Community Involvement Affiliations Strategic Partners Public Service Events USES

29. Marketing & Branding Marketing Advertisements Contests Product Launches Grand Openings Branding Consistency with logos, colors and information Authentic “voice” Mission, Vision and Perspective USES

30. Social Media Execution How does it all happen?

31. Before Getting Started EXECUTION Policy and Guidelines What is Encouraged? What is Discouraged? Who is involved? Who is in charge? How are new updates and guidelines communicated? 176 Examples on Social Media Governance http://socialmediagovernance.com/policies.php

32. Setting Up Profiles Consistencywith the basics Name, links and URLs Profile Picture - Logos, Graphics and Colors Bio, Keywords and Master Site Contact Info Password Spreadsheet Network, Link, Login Name, Password and Notes EXECUTION

33. Setting Up Profiles EXECUTION Consistency Orlando Foot and Ankle Clinic

34. Integrating Social Media into Other Marketing EXECUTION Gather up and clean up URLs (Links) Example: Twitter – http://twitter.com/weedott Facebook – http://facebook.com/weedott YouTube – http://www.youtube.com/user/weedottvideos Print Business Cards, Flyers, Menus, Posters Letterhead Signage Billboard, Windows, Displays and Table Tops Digital Website, Email Signature, Email Newsletter and other Social Media

35. Content, Content, Content Use what’s already been created – no need to reinvent the wheel Traditional Marketing Signage Digital Marketing Examples…. EXECUTION

36. EXECUTION Old Town in Kissimmee – Pulling content off their website Content, Content, Content

37. Content, Content, Content EXECUTION Blezoopulling info from their catalog into their blog

38. Content, Content, Content EXECUTION Felix Katnip Tree Company using Affiliate content for posts

39. Tools & Resources EXECUTION HootSuite Facebook Profiles Facebook Pages Twitter LinkedIn MySpace Foursquare Wordpress Track Keywords Schedule Updates Collaborate with Team Monitor Clicks on links

40. Tools & Resources EXECUTION Facebook Insights and Analytics Monitor # of Likes Track Impressions Evaluate Interactions

41. Tools & Resources EXECUTION Google Analytics Monitor Traffic to Website Monitor Campaign Links Reporting on webpage activity Google Alerts Google Link Shortner http://goo.gl

42. In Conclusion You made it…it’s almost over!

43. Recap… CONCLUSION Goals & Options Different Markets & Different Ways to Use Social Media Executing Social Media Plan Remember… Social media reaches networks beyond your connections What you do OFFLINEgreatly affects your reputation ONLINE Social media cannot stand alone Social media cannot fix a broken business Social media demands that you are Authenticand Transparent

44. Resources… CONCLUSION Social Media Tips - Text your email address to 407-374-9701 Connect with us Facebook – http://facebook.com/weedott Twitter – http://twitter.com/weedott LinkedIn – http://linkedin.com/company/weedott Website – http://weeodtt.com SBDC Resource Page - http://www.weedott.com/sbdc2011