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The QR Question:
QR Codes in
Academic Libraries
Krista Godfrey
Memorial University of Newfoundland
kgodfrey@mun.ca
QR codes
2D BARCODE                     “OPEN SOURCE”
                       CHEAP

     TEXT
                               EASY
              NEW HYPERLINKS

                                 URLS
       PHONE NUMBERS
HTTP://BIT.LY/Y2RKCW


QR CODES IN THE WILD   HTTP://BIT.LY/WNHDSN
                       HTTP://BIT.LY/XR5B8G
                       HTTP://BIT.LY/O2TO2S
QR CODES IN LIBRARIES
QR CODES IN LIBRARIES
                        HTTP://BIT.LY/WFTAUC
                        HTTP://BIT.LY/O37YL0
                        HTTP://BIT.LY/O37MSM
QR CODES IN LIBRARIES   HTTP://BIT.LY/RYDJUR
HTTP://BIT.LY/O3BQLD


QR CODES IN LIBRARIES
Statistics
* bit.ly
* goo.gl



             HTTP://BIT.LY/WUZJ9J
ISSUES
         HTTP://BIT.LY/WYXH9N
CELL PHONES
                        HTTP://BIT.LY/RYHOZ6




A LOOK AT THE NUMBERS
ACCESSIBILITY
                                 HTTP://BIT.LY/XDKLXR




VISUALLY AND MOBILITY IMPAIRED
DIGITAL DIVIDE
                                HTTP://BIT.LY/XMIHOL




SMARTPHONES, DATA PLANS, APPS
CONNECTIVITY
                   HTTP://BIT.LY/YLATSB




DATA COSTS MONEY
SECURITY
           HTTP://BIT.LY/YVRNSG
WHO’S YOUR AUDIENCE?
                           HTTP://BIT.LY/AEDQ37




ARE THEY USING QR CODES?
HTTP://BIT.LY/RYN1SH


THE NUMBERS   HTTP://ECON.ST/O2SLZX
HTTP://BIT.LY/RYN1SH
HTTP://BIT.LY/YCH4Z4
HTTP://BIT.LY/YCH4Z4
CAN THEY SCAN A QR CODE?
                           HTTP://BIT.LY/XIZWCG
HTTP://BIT.LY/XIZWCG


WILL YOU SCAN A QR CODE?
HTTP://BIT.LY/RYHXTB


WHAT DOES IT MEAN FOR YOU?
SOME GUIDING PRINCIPLES
                          HTTP://BIT.LY/YZL7SZ
GET OUTSIDE THE LIBRARY
                          HTTP://BIT.LY/XCC3PM
HTTP://BIT.LY/RYHGWN
LINK TO MOBILE SITES
                       HTTP://BIT.LY/XYCXFF
PROVIDE ALTERNATIVES
                       HTTP://BIT.LY/JOGNHU
SIZE MATTERS
               HTTP://BIT.LY/AJ3RVD
LOCATION, LOCATION, LOCATION
                               HTTP://BIT.LY/ZJZSGE
DON’T OVER DO IT
                   HTTP://BIT.LY/ZEXI5Z
KEEP IT SHORT
                HTTP://BIT.LY/L7VXVC
ADD VALUE
            HTTP://BIT.LY/ZIOHIK
SAVE TIME
            HTTP://BIT.LY/X4A909
AVOID ENDING UP HERE
THE FUTURE:
                                                  HTTP://BIT.LY/L6P52I




UNCERTAIN. MIDSTEP TO NEAR FIELD COMMUNICATION?
Questions?
kgodfrey@mun.ca
twitter: weelibrarian
about.me/weelibrarian


                        HTTP://BIT.LY/WBRLUK

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QR Codes in Academic Libraries: The QR Question

Notes de l'éditeur

  1. \n
  2. Denso wave 1994\n\n
  3. \n
  4. \n
  5. \n
  6. point of need - important\naudio tours and videos - comfort level for students. look like doing normal things (watching video, listening to music) rather than learning or needing to ask for help.\n
  7. \n
  8. - shorter urls mean less dense qr code = easier to scan\n
  9. \n
  10. - mobile surpass desktop in rural china (388 million), \n- Neilsen - over 54.9% in US have smartphone;- Pew - 2011, 84% adults have cell phone \n- heading over 6 billion subscriptions for cell phones, texting overtakes talking in UK\n- - June 2011 - 25.1 million Cdns with cell phones (CWTA)\n- The UK (51%), Sweden (51%) and Norway (54%) all saw a dramatic increase of more than 20% in smartphone adoption in less than one year.  \n52% of Australians own a smartphone, 15% more than did last year. \nAmong the 26 countries, smartphone penetration was highest in the Middle East at 62% in the UAE and 60% in Saudi Arabia.  \nArgentina is starting to see  strong traction in smartphone adoption as nearly a quarter of the population (24%) uses a smartphone\n
  11. - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
  12. does everyone have a smart phone or data plan? mobi 2010 - 29% unlimited data plans\nare there strong enough connections?\nknow how to download an app? afford to do so? - 50% adults have apps; 38% have downloaded themselves. 56% 18-34 downloaded, 40% 35-46; 25% 47-56; 11% 57-65 \ndoes everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
  13. UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
  14. cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
  15. \n
  16. \n
  17. \n
  18. \n
  19. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  20. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  21. - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
  22. \n
  23. http://implementingqrcodesinlibraries.org/\nearly adopters, train users\neasy tech to ease staff into\nnot high risk of failure - no great money or time lost\n
  24. - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
  25. Emily Casper notes importance of getting outside libraries\n
  26. \n
  27. \n
  28. \n
  29. \n
  30. - placement within resources (amount of white space, etc)\n- point of need\n
  31. \n
  32. - url shorteners good to keep code readable. more info = more dense code\n
  33. miami poster - what’s on this computer. easier to just visit computer than scan qr code.\n\n
  34. \n
  35. \n
  36. - rectennas/ near field communication likely next step\n\n\n
  37. \n