QR Connections: QR Codes in Libraries
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The slides from the Georgia Library Association Carterette Webinar series.
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QR Connections: QR Codes in Libraries
- 1. QR Connections: QR Codes in Libraries Krista Godfrey Memorial University of Newfoundland kgodfrey@mun.ca
- 2. What to expect ⢠Whatâs it all about? ⢠Whatâs being done? ⢠How can I do it? ⢠Issues & Advantages ⢠Best Practices http://bit.ly/xtUX9c
- 3. http://bit.ly/IO6aNe QR CODES: Love âem or Hate âem?
- 4. QR codes 2D Barcode âOpen Sourceâ Cheap Text Easy New hyperlinks URLS Phone numbers
- 5. How it works
- 6. http://bit.ly/x02j0r QR Code readers * QuickMark * Paperlinks * BeeTag * NeoReader
- 7. http://bit.ly/xR5B8G QR Codes in the wild
- 14. Poll: Is your library using QR Codes? http://bit.ly/IO6DPy
- 17. http://bit.ly/zDPZix http://bit.ly/zDPZix
- 23. CHAT TIME What are you doing with QR Codes? http://bit.ly/L7L7qI
- 24. http://bit.ly/wovHTU Creating QR codes GENERATORS: * Kaywa * Delivr * GoQR * Kerem Erkam
- 25. QR Generators Kaywa goo.gl GoQR Delivr
- 26. http://bit.ly/wuZj9j Statistics * bit.ly * goo.gl
- 28. QR Alternatives SnapTag Microsoft Tag
- 29. QR Alternatives SnapTag Microsoft Tag
- 31. http://bit.ly/xdKLXR ACCESSIBILITY Visually and mobility impaired
- 32. Digital divide Smartphones, data plans, apps http://bit.ly/xmIhOL
- 35. connectivity * Data costs money * Does wiďŹ require authentication? http://bit.ly/yLATsb
- 37. Whoâs your audience? Are they using QR codes? http://bit.ly/Aedq37
- 38. POLL TIME Have you successfully Scanned a QR Code? http://bit.ly/IO6DPy
- 46. Some Guiding principles http://bit.ly/yZl7sZ
- 49. Link to Mobile sites http://bit.ly/xycXFF
- 50. Provide Alternatives http://bit.ly/JogNHU
- 58. The Future: Uncertain http://bit.ly/L6P52I
- 59. Questions? kgodfrey@mun.ca twitter: weelibrarian about.me/weelibrarian http://bit.ly/wBRLuK
- 60. Selected Bibliography Aguirre, Don. (2011). QR Codes Go to College. http://www.archrival.com/ideas/13/qr-codes-go-to- college Brenner, Joanna (2012). Pew Internet: Mobile. http://bit.ly/L7CKLO Clasper, Emily.(2011). Libraries and QR Codes: Youâre doing it wrong. http://bit.ly/JhhjkG Dempsey, Mega. (2011). âQR Codes: Fun Fad or Valuable Tool for Librariesâ. Journal of Electronic Resources Librarianship. 23.3, 294-297. Hicks, Alison and Caroline Sinkinson. (2011). âSituated Questions and Answers: Responding to Library Users with QR Codesâ. Reference & User Services Quarterly 51.1, 60-69. Kane, Danielle and Jeff Schneidewind. (2011). âQR Codes as Finding Aides: Linking Electronic and Print Library Resourcesâ. Public Services Quarterly. 2011. 7:111-124. King, Nathan. QR Code Awareness (2010). http://www.austin-williams.com/blog/post.cfm/qr-code- infographic mobiThinking. (2012). Global mobile statistics 2012: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends... http://bit.ly/JhiQHe Nedell, Veselin. (2012). QR Code stats for 2011. http://www.youscan.me/blog/statistics/qr-code- stats-for-2011/ Nielsen. (2012). Americaâs New Mobile Majority: a Look at Smartphone Owners in the U.S. http:// blog.nielsen.com/nielsenwire/?p=31688 Purcell, Kristen. (2011). Half of adult cell phone owners have apps on their phones. http:// pewinternet.org/Reports/2011/Apps-update.aspx Rainie, Lee (2012). The State of Mobile America http://slidesha.re/L6UZAY http://bit.ly/L7IDIV Walsh, Andrew (2011).. âBlurring the boundaries between our physical and electronic librariesâ. The Electronic Library.9.4, 429-437.
Editor's Notes
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- Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
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- only 58% have downloaded apps\n
- - start with examples in the wild from the crowd\n- show own qr code business cards\nJumpScan - online profile in one place via qr code(email, phone, bio, social feeds, website)\n
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- UK group Stupid creating cards with mix tapes\nfr. Incredible Things\n
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- Posters - Miami University\n
- University California Berkeley\n
- - instructional videos at point of need (Jason Fleming)\n- Ryerson - audio tours\n
- - links to subject guides in the stacks\n
- layfette college - where in the library is carmen sandiago - interactive mystery\n
- - ask what they are doing\n- library success wiki has lots of examples\n- also visit blog qrinlibs.blogspot.com\n- Sacramento PL - use qrcode to launch text service\n
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- lots out there - just google\nwolfram alpha now creates qr codes\n
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- - possible in google analytics, is use campaign builder (unique urls, source, etc)\n- only good for codes in your own domain though\n
- shorter links generally look better use bit.ly or goo.gl\n- scan doesn’t = great use. nothing more than a hit.\n
- High Capacity Colour Barcode\n- matrix less prone to error\n
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- - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
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- - heading over 6 billion subscriptions for cell phones\n- 1.2 billion active mobile- broadband penetration (http://bit.ly/AoAfZM)\n- Pew - 2011, 88% adults have cell phone (http://bit.ly/JgTARF); Nielsen 50.4% have smartphones\n
- Lee Raine ,Director, Pew Internet Project\n18-34: 66% with smart phones, 53% of 35-46, 35% 47-56, 22% 57-65, 20% 66-74\nNeilsen - now 50.4% have smartphones\n\n
- UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
- cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
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- -Mobio Naked Facts Q3 2011 report\n- don’t know how many that actually is though\n- one study, 14 million mobile users (6.2%) scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (http://bit.ly/xKThQF)\n
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- study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
- study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
- - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
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- - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
- Emily Casper notes importance of getting outside libraries\n
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- - placement within resources (amount of white space, etc)\n- point of need\n
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- - url shorteners good to keep code readable. more info = more dense code\n
- pink poster - what’s on these computers? not adding value. easier to click a link\nlinking to texting service makes more sense\n
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- - qr code readers in phones\n- cost of dataplans/smartphones\n- connectivity\n- more mobile sites\n
- - qr codes have potential:\n- to bridge physical and virtual worlds\n- information at point of need\n- aid in assessment\n- have you had success?\n
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