1. AUGUST 2010
Apple App Store - iPad
Apple App Store - iPhone
BlackBerry App World
Google Android Market
Nokia Ovi Store
Palm App Catalog
Windows Marketplace for Mobile
About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store
marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies
interested in the mobile application ecosystem providing valuable insight into important trends happening within application
stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications
across all app stores, without any adjustments needed to their application’s code.
Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com
Distimo ©2010, some rights reserved

2. Distimo Report August 2010 | United States
NEW AND NOTEWORTHY
This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World
(worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for
Mobile for July 2010 in the United States. The major findings are:
• The average price of the 100 most popular applications in Google Android Market and Palm App
Catalog is higher than the average price of the entire catalogue of applications.
• While the average price of all applications is only 16% higher in the Apple App Store for iPad than in
the Apple App Store for iPhone, the average price of the 100 most popular applications is nearly three
times as high in the Apple App Store for iPad.
• More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone,
Google Android Market, Nokia Ovi Store and Palm App Catalog.The proportion of applications priced
below or equal to $2.00 is much lower in the Apple App Store for iPad and Windows Marketplace
for Mobile.
• Paid applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.
• Google Android Market has the largest share of free applications available; 60%, representing an
increase of 3% since May 2010 when it was 57%.The share of free applications is smallest on Windows
Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and BlackBerry App
World (26%).
• The top three cross-store publishers that publish applications in multiple stores are Gameloft,
Electronic Arts and Handmark, Inc.
• In the Apple App Store for iPad, BlackBerry App World and Windows Marketplace for Mobile, the
respective companies that run each application store, (Apple, Research In Motion and Microsoft) are
the top publishers in their own store with only a limited number of applications. Clickgamer.com
and Offscreen publish many popular games in the Apple App Store for iPhone and Nokia Ovi Store
making them the top publishers in these stores.
• The top grossing publisher in the Apple App Store for iPhone is Electronic Arts, which publishes free
and paid applications as well as applications with in-app purchases.
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All trademarks are the property of their respective owners.

3. Distimo Report August 2010 | United States
Proportion Of Paid Applications Per Price Interval (US, July 2010)
iPad 25% 21% 16% 20%
iPhone 45% 19% 12% 11%
38% 28%
29% 32% 15% 13%
30% 38% 17% 10%
40% 29% 11% 14%
23% 15% 11% 18%
0% 25% 50% 75% 100%
Price Interval (US$)
0-1 1-2 2-3 3-5 5-10 10-50 50+
More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone,
Google Android Market, Nokia Ovi Store and Palm App Catalog. The proportion of applications priced
below or equal to $2.00 is much lower in the Apple App Store for iPad, BlackBerry App World and
Windows Marketplace for Mobile. Interestingly, the proportion of paid applications priced below $1.00
($0.99) on the Apple App Store for iPad and Apple App Store for iPhone decreased in both stores from
30% to 25% and from 49% to 45%, respectively which we also reported in our June report covering May
2010.
Please note that none of the applications are priced lower than or equal to $2.00 in BlackBerry App World,
because the lowest price point allowed is $2.99. The lowest price point allowed was decreased to $0.99 with the
release of BlackBerry App World 2.0 on August 20th.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

4. Distimo Report August 2010 | United States
Average Prices (US, July 2010)
$5.01
iPad $6.29
$9.94
$4.31
iPhone $2.15
$6.93
$6.68
$5.61
$3.23
$4.57
$2.68
$2.65
$2.43
$3.07
$5.72
$5.44
$0 $2 $4 $6 $8 $10
Average Price All Paid Applications
Average Price Top 100 Paid Applications
Average Price Top 100 Grossing Applications
Applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.
Interestingly, the average price of the 100 most popular applications in Google Android Market and Palm
App Catalog is higher than the average price of the entire catalogue of applications. And, while the average
price of all applications is only 16% higher on the Apple App Store for iPad than in the Apple App Store for
iPhone, the average price of the 100 most popular applications is nearly three times as high.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

5. Distimo Report August 2010 | United States
Proportion Free vs. Paid (US, July 2010)
26% 76%
iPad
iPhone 29% 71%
26% 75%
60% 41%
28% 74%
31% 69%
22% 79%
0% 25% 50% 75% 100%
Proportion Of Free Applications
Proportion Of Paid Applications
Per the chart above, Google Android Market has the largest share of free applications available; 60%,
representing an increase of 3% since May 2010 when it was 57%. The share of free applications is smallest
on Windows Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and BlackBerry
App World (26%).
The large share of free applications in Google Android Market may be influenced by the fact that developers
from only 9 countries are currently able to distribute paid applications in Google Android Market, and by
the fact that users from only 14 countries are able to download paid applications (out of the 46 countries
where Google Android Market is currently available). Additionally, users need to register for a Google
Checkout account in order to download paid applications in Google Android Market (except for the
locations where operator billing is available).
Please note that the sum of the proportion between free versus paid applications may exceed 100%, due to
applications switching from free to paid or vice-versa during the reporting period.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

6. Distimo Report August 2010 | United States
Top Cross-Store Publishers - Application Count (US, July 2010)
1. Gameloft
2. Electronic Arts
3. Handmark, Inc.
4. Glu
5. Digital Chocolate Inc.
0 100 200 300 400
Apple App Store - iPhone Apple App Store - iPad
BlackBerry App World Google Android Market
Nokia Ovi Store Windows Marketplace for Mobile
The top five publishers that distribute applications in more than one store are displayed above. Of these
five, Gameloft has the most applications available: 352 in total, with 140 of those in BlackBerry App World.
It is interesting to note that these five publishers price their applications highest on average on BlackBerry
App World ($5.61) and Windows Marketplace for Mobile ($6.79).
Please note that Electronic Arts publishes many application titles using two separate accounts on BlackBerry App
World, which significantly increases the application count in this store.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

7. Distimo Report August 2010 | United States
Top Publishers By Application Store - Application Count (US, July 2010)
Apple Inc.
iPad
iPhone Clickgamer.com
Research In Motion Limited
Lupis Labs Software
Offscreen
SplashData Inc
Microsoft Corporation
0 20 40 60 80 100 120
Number Of Free Applications
Number Of Paid Applications
The top publisher for each application store is displayed above. In the Apple App Store for iPad, BlackBerry
App World and Windows Marketplace for Mobile, the companies that run the application store, (Apple,
Research In Motion and Microsoft, respectively) are the top publishers in their own store with only a
limited number of applications. The most successful applications these publishers publish in those stores
are Pages in the Apple App Store for iPad, BlackBerry Messenger and Facebook in BlackBerry App World,
and Microsoft My Phone in Windows Marketplace for Mobile. Clickgamer.com and Offscreen publish
many popular games in the Apple App Store for iPhone and Nokia Ovi Store making them the top
publishers in these stores.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

8. Distimo Report August 2010 | United States
Top Grossing Publishers - Application Count Apple App Store for iPhone (US, July 2010)
1. Electronic Arts
2. Clickgamer.com
3. PopCap Games, Inc.
4. Apple Inc.
5. Gameloft
0 20 40 60 80 100 120
Number Of Free Applications
Number Of Paid Applications
Number Of Free Applications With In-App Purchases
Number Of Paid Applications With In-App Purchases
The top grossing publisher in the Apple App Store for iPhone is Electronic Arts, which publishes free
and paid applications as well as applications with in-app purchases. Interestingly, both PopCap Games
and Apple were very successful using only five and nine applications respectively. With respect to in-app
purchases, both Electronic Arts and Clickgamer.com have more paid applications with in-app purchases
available than they have free applications with in-app purchases available, while it is the other way around
for Gameloft.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

9. Distimo Report August 2010 | United States
iPad Highest ranked free applications
Apple App Store for iPad (US, July 2010)
Rank Application Publisher Category
1 iBooks Apple Inc. Books
2 Real Solitaire Free for iPad EdgeRift, Inc. Games
3 WeatherStation Free Bigsool Weather
4 Hulu Plus Hulu, LLC Entertainment
5 ABC News for iPad ABC Digital News
6 Wikihood for iPad NextAroundYou Travel
7 Netflix Netflix, Inc. Entertainment
8 Wondershare iDraft Wondershare Productivity
9 The Weather Channel Max for iPad The Weather Channel Interactive Weather
10 Flipboard Flipboard Inc. News
iPad Highest ranked paid applications
Apple App Store for iPad (US, July 2010)
Rank Application Publisher Category Price
1 Pages Apple Inc. Productivity $9.99
2 Modern Conflict™ HD Clickgamer.com Games $2.99
3 Osmos for iPad Hemisphere Games Games $4.99
4 Angry Birds HD Chillingo Ltd Games $4.99
5 GoodReader for iPad Good.iWare Ltd. Productivity $0.99
6 Shrek Kart ® HD Gameloft Games $4.99
7 Numbers Apple Inc. Productivity $9.99
8 Keynote Apple Inc. Productivity $9.99
9 Brain Challenge® HD Gameloft Games $4.99
10 Emerald Observatory for iPad Emerald Sequoia LLC Utilities $0.99
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

10. Distimo Report August 2010 | United States
iPhone Highest ranked free applications
Apple App Store for iPhone (US, July 2010)
Rank Application Publisher Category
1 Type n Talk Jirbo, Inc. Entertainment
2 iBooks Apple Inc. Books
3 Jailbreaker Triniti Interactive Limited Games
4 Zombie Duck Hunt Broken Thumbs Apps Games
5 Spawn Glow [FREE] Elements of Design LLC Entertainment, Games
6 Talking Tom Cat Outfit7 Entertainment, Games
7 Police Chase (FREE) Daniel Carbone Games
8 Facebook Facebook Social Networking
9 Tap Fish: Exotic BayView Labs Games
10 Mr.Space!! PONOS Games
iPhone Highest ranked paid applications
Apple App Store for iPhone (US, July 2010)
Rank Application Publisher Category Price
1 Angry Birds Clickgamer.com Games $0.99
2 Doodle Jump - BE WARNED: Insanely Lima Sky Games $0.99
Addictive!
3 Fruit Ninja Halfbrick Studios Games $0.99
4 Doodle God™ JoyBits Ltd. Games $0.99
5 FatBooth PiVi & Co Entertainment $0.99
6 Skee-Ball Freeverse, Inc. Games $0.99
7 The Oregon Trail Gameloft Games $4.99
8 Wheel of Fortune Platinum Sony Pictures Television Games $4.99
9 Cake Doodle Shoe The Goose Games $0.99
10 Best Alarm Clock + Weather and myNewApps.com Productivity $0.99
Temperature
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

11. Distimo Report August 2010 | United States
Highest ranked free applications
Google Android Market (US, July 2010)
Rank Application Publisher Category
1 Pandora Radio Pandora Multimedia
2 Google Maps Google Inc. Travel
3 T-Mobile My Account T-Mobile USA Tools
4 Google Sky Map Google Inc. Reference
5 Facebook for Android Facebook Social
6 Advanced Task Killer ReChild Productivity
7 The Weather Channel The Weather Channel News & Weather
8 MySpace Mobile MySpace Mobile Social
9 Twitter Twitter, Inc. Social
10 Barcode Scanner ZXing Team Shopping
Highest ranked paid applications
Google Android Market (US, July 2010)
Rank Application Publisher Category Price
1 Beautiful Widgets LevelUp Studio News & Weather $1.82
2 WeatherBug Elite WeatherBug Mobile News & Weather $1.99
3 MyBackup Pro Rerware, LLC Tools $4.99
4 DocumentsToGo Full Version Key DataViz, Inc. Productivity $14.99
5 PicSay Pro - Photo Editor Shinycore Multimedia $3.65
6 ASTRO File Mgr Pro (key) Metago Productivity $3.99
7 ROM Manager (Premium) ClockworkMod Tools $3.99
8 Weather & Toggle Widget Android Apps News & Weather $1.99
9 SetCPU for Root Users MichaelHuang Tools $1.99
10 Advanced Task Manager Arron La Tools $0.99
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

12. Distimo Report August 2010 | United States
Highest ranked free applications
BlackBerry App World (Worldwide, July 2010)
Rank Application Publisher Category
1 BlackBerry Messenger Research In Motion Limited IM & Social Networking
2 Pandora Pandora Media, Inc. Music & Audio
3 Poynt Multiplied Media Corporation Maps & Navigation
4 FREE Sea Storm Animated Theme Mobstar Media Ltd Themes
5 crunchSMS crunchSMS IM & Social Networking
6 Facebook Research In Motion Limited IM & Social Networking
7 ScoreMobile for BlackBerry Score Media Ventures Sports & Recreation
8 Call Control Blacklist Lite Kedlin Company LLC Utilities
9 WeatherEye The Weather Network Weather
10 QuickPull Free Steelthorn Software Utilities
Highest ranked paid applications
BlackBerry App World (US, July 2010)
Rank Application Publisher Category Price
1 Love Football Love KAKA Animated MMMOOO Themes $2.99
Edition
2 ANIMATED LIGHTNING THEME Mobstar Media Ltd Themes $2.99
HALF PRICE
3 Juicy Girl Theme Motek Americas Inc. Themes $3.99
4 Ultra Today Plus - Display all today plus MMMOOO Productivity $4.99
without hovering on
5 Upgrade your homescreen to Sky2 DreamTheme Themes $3.99
LiveScreen
6 MemoryBooster - RAM Optimizer S4BB Limited Utilities $4.99
7 BeBuzz - LED Colors and Audible Bellshare GmbH Entertainment $5.99
Reminders
8 Butterfly - ON SALE BerryGoodThemes Themes $2.99
9 Carbon Fiber Theme Motek Americas Inc. Themes $3.99
10 Tranquil Garden Magmic Themes $5.99
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

13. Distimo Report August 2010 | United States
Highest ranked free applications
Windows Marketplace for Mobile (US, July 2010)
Rank Application Publisher Category
1 Microsoft My Phone Microsoft Corporation Tools
2 Meon Lite Manbolo Games
3 AP Mobile The Associated Press News & Weather
4 Mobile Manager for Netflix Microsoft Corporation Entertainment
5 WeatherBug WeatherBug News & Weather
6 Facebook for Windows Mobile Microsoft Corporation Social Networks
7 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools
8 Glympse Glympse Social Networks
9 Vegas Pool Sharks Lite RESETgame Games
10 LangLearner Lite Bryan Cooley Travel
Highest ranked paid applications
Windows Marketplace for Mobile (US, July 2010)
Rank Application Publisher Category Price
1 Meon Manbolo Games $2.99
2 SPB Mobile Shell SPB Software Inc. Tools $29.99
3 TouchTwit Philipp Zschoche Social Networks $2.99
4 Scrub Trinket Software Communication $0.99
5 Reboot Quantum Concepts Tools $0.99
6 No Calls Trinket Software Communication $0.99
7 Shazam Encore Shazam Entertainment Ltd Music & Video $4.99
8 Tower Defense Color Stone Ltd Games $6.99
9 Fake Call Trinket Software Entertainment $0.99
10 WeatherBug Elite WeatherBug News & Weather $1.99
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

14. Distimo Report August 2010 | United States
Highest ranked free applications
Nokia Ovi Store (US, July 2010)
Rank Application Publisher Category
1 ZumZum innerActive Games
2 TuneWiki - Lyrics with Music TuneWiki Music
3 The Flashlight + SOS picoBrothers Utilities
4 Opera Mini Web browser Opera browser Utilities
5 Netflix Queue Manager Netflix Entertainment
6 High Speed 3D Free HeroCraft Games
7 Dictionary & Translation Pro Lunagames Reference
8 Earth by Pizero PiZero Design Themes
9 Solitaire Touch Offscreen Games
10 YouTube YouTube Entertainment
Highest ranked paid applications
Nokia Ovi Store (US, July 2010)
Rank Application Publisher Category Price
1 ToonWarz Polarbit Games $2.99
2 Armageddon Squadron Polarbit Games $2.99
3 Animated Theme, Street Fever MMMOOO Themes $2.99
4 ShoppingList 2.1 Kilut Oy Utilities $0.99
5 Hip Hop All Star I-play Games $0.99
6 Wave Blazer Polarbit Games $2.99
7 UNO™ Gameloft SA Games $2.99
8 Dream Day Wedding I-play Games $0.99
9 Sonic Unleashed™ Gameloft SA Games $2.99
10 Quickoffice 6 Mobile Suite Quickofffice Business, Utilities $9.99
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

15. Distimo Report August 2010 | United States
Highest ranked free applications
Palm App Catalog (US, July 2010)
Rank Application Publisher Category
1 pRingtones Crystal Development Music
2 Pandora Radio Pandora Music
3 Facebook Palm, Inc. Social Networking
4 Photo Effects Rusty Apps Photography
5 Checkers Keen Studios Games
6 Convert Frazer McLean Productivity & Utilities
7 The Weather Channel The Weather Channel Weather
8 Vuvuzela omoco Entertainment
9 What's for Dinner? Lite - Cookbook Snazzy Software Food
10 Mazer Chofter.com Games
Highest ranked paid applications
Palm App Catalog (US, July 2010)
Rank Application Publisher Category Price
1 mCraig - Mobile Craigslist Browser SplashData Inc Lifestyle $1.99
2 Tweed Pivotal Labs, Inc. Social Networking $2.99
3 MyQ For Netflix nexapps.net Entertainment $3.00
4 SplashID - Secure Password Manager SplashData Inc Productivity & Utilities $7.99
5 Photo Effects Plus Rusty Apps Photography $0.99
6 Wifi Media Sync w/2-Way Sync 8-bit development llc Productivity & Utilities $5.99
7 Shopping Manager VivaLV Software Productivity & Utilities $1.75
8 GroceryList Java Sanity Food $1.99
9 Done! Tiger Country Software Productivity & Utilities $3.23
10 Paratrooper Kaboom Apps Games $2.98
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.

16. Distimo Report August 2010 | United States
DISTIMO CUSTOM REPORTS
Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile
application store analytics that are relevant to your company. Custom reports are currently available for
any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google
Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional
application stores will be available in the coming months. To get a better idea of the type of data and
metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.
CONTACT US
For sales enquiries, please contact Remco van den Elzen, VP Business Development at
remco@distimo.com or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at
mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).
ABOUT DISTIMO
Distimo is an innovative app store analytics company built to solve the challenges created by a widely
fragmented app store marketplace filled with equally fragmented information and statistics. Distimo
Report provides in-depth reports for companies interested in the mobile application ecosystem providing
valuable insight into important trends happening within application stores. Distimo Monitor offers mobile
developers a free analytics tool to monitor their own and competitive applications across all app stores,
without any adjustment needed to their application’s code.
Disclaimer
This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is
available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build
upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.
Distimo ©2010, some rights reserved.
All trademarks are the property of their respective owners.